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Local services · Fayetteville, NC/Updated June 13, 2026

The Best Financial Advisors in Fayetteville, NC

Discover expert financial guidance tailored to your needs in Fayetteville, NC. Our top picks are based on real reviews and ratings.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceFirst Command Financial Advisor - Dana Thornton
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Fayetteville-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.

Finding a reliable financial advisor is essential for achieving your financial goals, whether it's retirement planning, investment strategies, or wealth management. Fayetteville offers a variety of financial advisory services, each with unique strengths and specialties.

To compile this list, we evaluated ten financial advisors in the Fayetteville area based on their Vetted Scores, customer reviews, and overall service quality. Our rankings are updated monthly to ensure you have the most accurate information available.

10providers evaluated in Fayetteville
5.00average rating across the field
247customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Fayetteville? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
96Score

With a perfect rating of 5 based on 75 reviews, Dana Thornton at First Command Financial Advisor stands out for personalized service and financial expertise.

Read full review
Best Value
95Score

White Horse Financial, Inc.

★★★★★5.0(59 reviews)

White Horse Financial, Inc.

Read full review
Most Reviewed
94Score

Rated 5 by 44 reviewers, Sandi Bullock of First Command Financial Advisor is recognized for her strategic investment insights and retirement planning services.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
75Personalized financial planning and investment strategies
2
95Score
5.0★★★★★
59Cost-effective financial planning
3
94Score
5.0★★★★★
44Strategic investment and retirement planning
4
93Score
5.0★★★★★
21First-time investors and financial education
5
92Score
5.0★★★★★
15Tailored financial strategies
6
91Score
5.0★★★★★
15Investment management and planning
7
90Score
5.0★★★★★
9Goal-oriented financial advice
8
89Score
5.0★★★★★
6Investment guidance
9
88Score
5.0★★★★★
2Building client relationships
10
78Score
5.0★★★★★
1Potential insights from a large firm
Methodology

How we evaluated all 10 providers.

We assessed each financial advisor using a transparent scoring system that considers customer ratings, review counts, and the breadth of services offered. No business pays for placement in our rankings; we prioritize honest evaluations to guide your decisions.

This ranking is refreshed monthly to incorporate the latest reviews and ratings, ensuring you receive up-to-date information. Our goal is to help you find the best financial advisor in Fayetteville, NC, tailored to your specific needs.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

First Command Financial Advisor - Dana Thornton

★★★★★5.0(75 reviews)
96Score

With a perfect rating of 5 based on 75 reviews, Dana Thornton at First Command Financial Advisor stands out for personalized service and financial expertise. Clients appreciate her attentive approach to investment strategies and retirement planning. However, some may find her services on the pricier side compared to others in the area.

Pros

  • Personalized financial planning
  • Strong client relationships
  • Comprehensive investment strategies

Cons

  • Higher fees than some competitors
  • Limited availability for walk-in consultations
Best forPersonalized financial planning and investment strategies
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
2
Best Value

White Horse Financial, Inc.

★★★★★5.0(59 reviews)
95Score

White Horse Financial, Inc. has garnered a 5-star rating from 59 reviews, highlighting its value-driven approach to financial advising. Clients commend their thoroughness and ability to simplify complex financial concepts. While the firm is well-reviewed, it may lack the extensive range of services offered by larger firms. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is cost-effective financial planning. It serves Fayetteville, NC, with $1,000 to $5,000 for comprehensive planning pricing, and the honest trade-offs are limited range of services and fewer advisors available.

Pros

  • Value-driven services
  • Clear communication
  • Focus on client education

Cons

  • Limited range of services
  • Fewer advisors available
Best forCost-effective financial planning
Service areaFayetteville, NC
Typical pricing$1,000 to $5,000 for comprehensive planning
3
Most Reviewed

First Command Financial Advisor - Sandi Bullock

★★★★★5.0(44 reviews)
94Score

Rated 5 by 44 reviewers, Sandi Bullock of First Command Financial Advisor is recognized for her strategic investment insights and retirement planning services. Clients appreciate her proactive communication and dedication to achieving financial goals. However, her growing client base may lead to longer wait times for appointments. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is strategic investment and retirement planning. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are potential delays in scheduling and limited walk-in hours.

Pros

  • Strategic investment insights
  • Proactive communication
  • Dedicated to client goals

Cons

  • Potential delays in scheduling
  • Limited walk-in hours
Best forStrategic investment and retirement planning
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
4
93Score

Shane Sandretto has a perfect 5-star rating from 21 reviews, with clients praising his straightforward advice and commitment to financial education. He excels in helping clients navigate their financial journeys. However, the limited number of reviews may make potential clients hesitant. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is first-time investors and financial education. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews and small client base.

Pros

  • Straightforward advice
  • Commitment to education
  • Helpful for first-time investors

Cons

  • Limited reviews
  • Small client base
Best forFirst-time investors and financial education
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
5

First Command Financial Advisor - Catina Ruiz

★★★★★5.0(15 reviews)
92Score

With a 5-star rating from 15 reviews, Catina Ruiz is praised for her personalized approach and ability to connect with clients. She focuses on tailored financial strategies and retirement planning. However, her limited review base may raise questions about her experience. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored financial strategies. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews and may lack extensive experience.

Pros

  • Personalized approach
  • Strong client connections
  • Tailored strategies

Cons

  • Limited reviews
  • May lack extensive experience
Best forTailored financial strategies
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
6

First Command Financial Advisor - Greg Larson

★★★★★5.0(15 reviews)
91Score

Greg Larson boasts a perfect 5-star rating from 15 reviews, with clients highlighting his attentive service and thorough planning. He is well-regarded for his expertise in investment management. However, the small number of reviews may indicate a less established presence. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is investment management and planning. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are small review base and limited client history.

Pros

  • Attentive service
  • Thorough financial planning
  • Expertise in investments

Cons

  • Small review base
  • Limited client history
Best forInvestment management and planning
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
7
90Score

Lance Holtgeerts has received a perfect 5-star rating from 9 reviews, with clients appreciating his friendly demeanor and clear advice. He focuses on helping clients set and meet financial goals. However, his limited reviews may make it hard to gauge his overall effectiveness. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is goal-oriented financial advice. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews and newer advisor.

Pros

  • Friendly demeanor
  • Clear financial advice
  • Goal-oriented

Cons

  • Limited reviews
  • Newer advisor
Best forGoal-oriented financial advice
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
8
89Score

Matt Hames at Edward Jones has a 5-star rating from 6 reviews, noted for his approachable nature and ability to explain complex financial topics. He is a good choice for those seeking guidance on investments. However, the limited review count may not reflect a broad range of experiences. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is investment guidance. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews and less experience compared to others.

Pros

  • Approachable nature
  • Ability to explain complexities
  • Investment guidance

Cons

  • Limited reviews
  • Less experience compared to others
Best forInvestment guidance
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
9

Hill & Jenkins Wealth Advisors

★★★★★5.0(2 reviews)
88Score

Hill & Jenkins Wealth Advisors has a perfect 5-star rating from 2 reviews, praised for their client-focused approach. They aim to build strong relationships with their clients. However, the very limited review base makes their reliability tough to assess. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is building client relationships. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are very limited reviews and unproven track record.

Pros

  • Client-focused approach
  • Strong relationship building

Cons

  • Very limited reviews
  • Unproven track record
Best forBuilding client relationships
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
10

Morgan Stanley Financial Advisors

★★★★★5.0(1 reviews)
78Score

Morgan Stanley Financial Advisors has a perfect 5-star rating from a single review, indicating potential but lacking a solid review base. While the advisor's insights may be promising, the lack of client feedback raises concerns about their experience and reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is potential insights from a large firm. It serves Fayetteville, NC, with $150 to $400 per hour pricing, and the honest trade-offs are only one review and unproven reliability.

Pros

  • Potential for quality advice

Cons

  • Only one review
  • Unproven reliability
Best forPotential insights from a large firm
Service areaFayetteville, NC
Typical pricing$150 to $400 per hour
Before you book

How to choose a financial advisor in Fayetteville

Selecting a financial advisor requires careful consideration of your individual needs and circumstances. Here are key factors to guide your decision.

Identify your financial goals

Define what you want to achieve, whether it's retirement planning, investment management, or debt reduction.

Check qualifications and credentials

Look for advisors with relevant certifications and a solid track record in financial planning.

Read client reviews

Customer feedback can provide insights into an advisor's reliability and service quality.

Evaluate fee structures

Understand how advisors charge for their services, whether through flat fees, commissions, or a percentage of assets managed.

What it costs

What financial advisors cost in Fayetteville

The cost of hiring a financial advisor in Fayetteville can vary widely based on their services and fee structures. Here’s a general overview of what to expect.

Hourly RateExpect to pay between $150 to $400 per hour, depending on the advisor's experience and expertise.
Flat FeesSome advisors charge flat fees ranging from $1,000 to $5,000 for comprehensive financial planning services.
Percentage of Assets Under Management (AUM)Typically, advisors charge 0.5% to 1% of the assets they manage annually.
Retainer FeesRetainer fees can range from $2,000 to $10,000 per year, depending on the services provided.

Frequently asked questions

How much does financial advising cost in Fayetteville?

Costs can vary from $150 to $400 per hour, with flat fees ranging from $1,000 to $5,000 for comprehensive planning.

What should I look for in a financial advisor?

Consider your financial goals, advisor qualifications, client reviews, and fee structures.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Fayetteville homes: Editor's Choice Dana Thornton

In Fayetteville, the top financial advisors include Dana Thornton for her personalized service, White Horse Financial, Inc. for best value, and Sandi Bullock for her strategic insights. Each brings unique strengths to help clients achieve their financial goals.