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Financial Advisors · Kent, WA/Updated June 13, 2026

The 10 Best Financial Advisors in Kent, WA

With 14 providers in Kent, the competition is tight. We ranked the best based on real reviews and performance.

Editorially independent14 companies evaluated
cover story
★ Editor's ChoiceJays Financial Services LLC
96Score
Latest update · June 13, 2026: Initial ranking published. 14 Kent-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.

Choosing a financial advisor is a significant decision, especially in a city like Kent where trust is still developing. With only 14 providers evaluated in the metro, the landscape is thin, and most businesses have fewer than 50 reviews. This means that while there are some promising options, you need to dig into the details to find the right fit for your financial needs.

Our ranking focuses on the Vetted Score, which reflects both the star ratings and the number of reviews. The leader, Jays Financial Services LLC, shines with 5 stars from 27 reviews. Meanwhile, the runner-up, Personal Financial Planning, holds a strong 4.8 from just 6 reviews. This stark contrast highlights the importance of examining a provider's review record closely to gauge their reliability and client satisfaction.

14financial advisors evaluated in Kent
4.98average rating across the field
48customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Kent? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Jays Financial Services LLC

★★★★★5.0(27 reviews)

With a perfect rating of 5 stars from 27 reviews, Jays Financial Services LLC is highly regarded for its personalized financial planning and investment strategies.

Read full review
Best Value
94Score

Personal Financial Planning

★★★★★4.8(6 reviews)

Personal Financial Planning holds a 4.8 rating with 6 reviews, praised for its affordable services and approachable advisors.

Read full review
Most Reviewed
92Score

Edward Jones - Financial Advisor: Zach Baggenstos has a perfect rating of 5 stars from 4 reviews.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
27Comprehensive financial planning
2
94Score
4.8★★★★★
6Budget-conscious financial advice
3
92Score
5.0★★★★★
4Personalized investment advice
4
91Score
5.0★★★★★
3Simplifying financial concepts
5
90Score
5.0★★★★★
2Tailored financial strategies
6
89Score
5.0★★★★★
2Customized financial planning
7
88Score
5.0★★★★★
1Financial coaching and motivation
8
87Score
5.0★★★★★
1Friendly financial advice
9
86Score
5.0★★★★★
1Personalized investment advice
10
85Score
5.0★★★★★
1Straightforward financial insights
Methodology

How we evaluated all 14 financial advisors.

To evaluate financial advisors in Kent, we assessed 14 local providers, focusing on their star ratings and the volume of reviews. Each business is ranked based on a transparent Vetted Score, which combines their performance metrics to give you a clear picture of their standing in the community.

No business pays for placement in our rankings. We refresh our evaluations monthly to ensure you have the most current information. This approach allows us to highlight those advisors who consistently deliver quality service, while also recognizing those with promising but unproven records.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Jays Financial Services LLC

★★★★★5.0(27 reviews)
96Score

With a perfect rating of 5 stars from 27 reviews, Jays Financial Services LLC is highly regarded for its personalized financial planning and investment strategies. Clients appreciate the attention to detail and tailored advice, making it an excellent choice for those seeking comprehensive financial guidance. However, the high volume of clients may lead to longer wait times for appointments.

Pros

  • Personalized service
  • High client satisfaction
  • Strong reputation

Cons

  • Potentially long wait times
Best forComprehensive financial planning
Service areaKent, WA
Typical pricing$150 to $400 per hour
2
Best Value

Personal Financial Planning

★★★★★4.8(6 reviews)
94Score

Personal Financial Planning holds a 4.8 rating with 6 reviews, praised for its affordable services and approachable advisors. Clients commend the clarity and effectiveness of the financial plans provided. This firm is ideal for those on a budget who still want quality advice. However, the limited number of reviews makes it a less established option in the area.

Pros

  • Affordable services
  • Approachable advisors
  • Effective financial plans

Cons

  • Limited reviews
  • Less established reputation
Best forBudget-conscious financial advice
Service areaKent, WA
Typical pricing$100 to $300 per hour
3
Most Reviewed

Edward Jones - Financial Advisor: Zach Baggenstos

★★★★★5.0(4 reviews)
92Score

Edward Jones - Financial Advisor: Zach Baggenstos has a perfect rating of 5 stars from 4 reviews. Clients praise Zach's attentive service and in-depth knowledge of investment strategies. This advisor is best for those looking for personalized service in a familiar brand. However, with only a few reviews, some may find it hard to fully trust the experience.

Pros

  • Attentive service
  • In-depth investment knowledge
  • Strong brand recognition

Cons

  • Limited review base
  • Potentially less personalized than smaller firms
Best forPersonalized investment advice
Service areaKent, WA
Typical pricing$100 to $300 per hour
4
91Score

With a 5-star rating from 3 reviews, Edward Jones - Financial Advisor: Dave Wilson is recognized for his client-centric approach and ability to simplify complex financial concepts. Clients appreciate the clear communication and support throughout the investment process. However, the small number of reviews may leave some potential clients uncertain about the overall experience.

Pros

  • Client-centric approach
  • Clear communication
  • Supportive service

Cons

  • Small review base
  • Limited visibility in the market
Best forSimplifying financial concepts
Service areaKent, WA
Typical pricing$100 to $300 per hour

Edward Jones - Financial Advisor: Dean S Saggau, CFP®|AAMS® has a perfect rating of 5 stars from 2 reviews. Clients commend Dean for his thoroughness and understanding of personal finance. This advisor is best for individuals looking for detailed, tailored financial strategies. The limited number of reviews, however, may raise questions about his experience level.

Pros

  • Thorough financial assessments
  • Tailored strategies
  • Strong client rapport

Cons

  • Very limited reviews
  • Less established track record
Best forTailored financial strategies
Service areaKent, WA
Typical pricing$100 to $300 per hour
6
89Score

With a perfect score of 5 stars from 2 reviews, Edward Jones - Financial Advisor: Mark Greynerovich is recognized for his attentive client service and detailed financial planning. Clients appreciate his ability to listen and provide customized recommendations. However, the low review count may lead potential clients to question his experience.

Pros

  • Attentive service
  • Customized recommendations
  • Good listener

Cons

  • Limited review count
  • Less established reputation
Best forCustomized financial planning
Service areaKent, WA
Typical pricing$100 to $300 per hour
7

Gail Hill The Financial Coach

★★★★★5.0(1 reviews)
88Score

Gail Hill The Financial Coach has a perfect rating of 5 stars from a single review. Clients praise Gail's coaching style and ability to motivate clients towards financial goals. This service may appeal to those seeking guidance rather than traditional financial advising. The single review, however, makes it difficult to gauge the overall effectiveness of her coaching.

Pros

  • Motivational coaching style
  • Personalized attention

Cons

  • Only one review
  • Limited insight into effectiveness
Best forFinancial coaching and motivation
Service areaKent, WA
Typical pricing$100 to $300 per hour

Edward Jones - Financial Advisor: Greg Baggenstos, CFP®|ChFC® holds a perfect score of 5 stars from 1 review. Clients appreciate his straightforwardness and approachability. This advisor may be best for those looking for a friendly face in a corporate setting. However, the single review limits the reliability of this assessment.

Pros

  • Straightforward service
  • Approachable demeanor

Cons

  • Only one review
  • Limited client feedback
Best forFriendly financial advice
Service areaKent, WA
Typical pricing$100 to $300 per hour
9
86Score

With a 5-star rating from 1 review, Edward Jones - Financial Advisor: Eric J Priebe is noted for his client-focused service and investment advice. This advisor is best for individuals who value personalized attention and a friendly approach. However, the lack of additional reviews makes it hard to fully assess his capabilities.

Pros

  • Client-focused service
  • Friendly approach

Cons

  • Only one review
  • Limited experience visibility
Best forPersonalized investment advice
Service areaKent, WA
Typical pricing$100 to $300 per hour
10

Merit Financial Advisors

★★★★★5.0(1 reviews)
85Score

Merit Financial Advisors has achieved a perfect rating of 5 stars from 1 review. Clients appreciate the clarity and thoroughness of the advice provided. This firm may be suitable for individuals seeking straightforward financial insights. Nevertheless, the lack of more reviews raises questions about their overall reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is straightforward financial insights. It serves Kent, WA, with $100 to $300 per hour pricing, and the honest trade-offs are only one review and limited client feedback.

Pros

  • Clear advice
  • Thorough financial insights

Cons

  • Only one review
  • Limited client feedback
Best forStraightforward financial insights
Service areaKent, WA
Typical pricing$100 to $300 per hour
Before you book

How to choose a financial advisor in Kent

Selecting a financial advisor requires careful consideration of their track record and your specific needs. Here are three key factors to weigh when making your decision.

Review their star ratings

Look for advisors with a high average rating. In Kent, a 5-star rating from multiple reviews signals strong client satisfaction.

Consider the number of reviews

A higher number of reviews can indicate a more reliable service. Prioritize advisors with at least 10 reviews to ensure a more robust assessment.

Evaluate specialties and services offered

Different advisors may focus on various aspects of financial planning. Choose one whose expertise aligns with your financial goals.

What it costs

What financial advisors cost in Kent

Financial advising costs can vary widely based on the advisor's experience and the services provided. Here’s a general overview of what you might expect to pay in Kent.

Hourly ratesExpect to pay between $150 to $300 per hour for one-on-one consultations.
Flat fees for specific servicesSome advisors offer packages for services like retirement planning, typically ranging from $1,000 to $5,000.
Assets under management (AUM) feesAUM fees generally range from 0.5% to 1.5% annually, depending on the amount of assets being managed.
Retainer feesSome advisors charge a monthly retainer fee, which can range from $100 to $500, depending on the services provided.

Frequently asked questions

How much does financial advising cost in Kent?

Fees for financial advising in Kent typically range from $100 to $300 per hour, depending on the advisor's experience and services offered.

What should I look for in a financial advisor?

Look for advisors with high ratings and a solid number of reviews. In Kent, focus on those like <strong>Jays Financial Services LLC</strong> and <strong>Personal Financial Planning</strong>, which have proven track records.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Kent residents: <strong>Jays Financial Services LLC</strong>

In a market with only 14 evaluated providers, Jays Financial Services LLC leads decisively with a perfect 5-star rating from 27 reviews, indicating strong client satisfaction. Following closely is Personal Financial Planning, which holds a solid 4.8 rating from 6 reviews, making it a reliable alternative for those seeking personalized guidance. Edward Jones - Financial Advisor: Zach Baggenstos also earns recognition with a perfect score based on just 4 reviews, showcasing a promising start but lacking the volume to match the top two. For the best overall service, go with Jays Financial Services LLC.