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Financial Advisors · Lubbock, TX/Updated June 13, 2026

The 10 Best Financial Advisors in Lubbock, TX

Choosing a financial advisor in Lubbock involves balancing trust and cost. Here’s how to find the right fit for your financial future.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceWinston Wealth Advisors
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Lubbock-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.

In Lubbock, securing a financial advisor is essential for navigating your financial future, whether you're planning for retirement or managing investments. With only ten evaluated providers in the area, the choices may seem limited, but this list highlights those who are building trust with clients through positive reviews.

We ranked the best financial advisors based on their Vetted Scores, which reflect both ratings and review counts. This ensures a comprehensive look at who is making an impact in the community, emphasizing transparency and reliability in this crucial service.

10financial advisors evaluated in Lubbock
4.99average rating across the field
70customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Lubbock? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Winston Wealth Advisors

★★★★★4.9(21 reviews)

Winston Wealth Advisors holds an impressive rating of 4.9 stars from 21 reviews.

Read full review
Best Value
95Score

Angel Legacy Advisors, LLC

★★★★★5.0(14 reviews)

Angel Legacy Advisors, LLC has a perfect rating of 5 stars based on 14 reviews.

Read full review
Most Reviewed
94Score

AIM Advisory Group

★★★★★5.0(13 reviews)

AIM Advisory Group also enjoys a perfect rating of 5 stars from 13 reviews.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
4.9★★★★★
21Tailored investment strategies and retirement planning
2
95Score
5.0★★★★★
14Affordable financial advice for families
3
AIM Advisory Group
AIM Advisory Group
Most Reviewed
94Score
5.0★★★★★
13A blend of traditional and innovative investment strategies
4
89Score
5.0★★★★★
9Retirement planning
5
88Score
5.0★★★★★
6Hands-on financial management
6
85Score
5.0★★★★★
2Personalized financial plans
7
85Score
5.0★★★★★
2Detailed financial planning
8
82Score
5.0★★★★★
1First-time investors
9
82Score
5.0★★★★★
1Initial financial advice
10
82Score
5.0★★★★★
1Traditional investment services
Methodology

How we evaluated all 10 financial advisors.

To create this ranking, we evaluated ten financial advisors in Lubbock, focusing on their ratings and the number of reviews they received. Each advisor's Vetted Score reflects the quality and consistency of their client feedback, ensuring that you can make an informed decision.

No company pays for placement on our list, and we refresh our rankings monthly to incorporate new reviews and ratings. This commitment to impartiality guarantees that the advisors listed here are genuinely recognized for their service.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Winston Wealth Advisors

★★★★★4.9(21 reviews)
96Score

Winston Wealth Advisors holds an impressive rating of 4.9 stars from 21 reviews. Clients appreciate their personalized approach and expertise in financial planning. They are best for those seeking tailored investment strategies and retirement planning. However, the firm's size might limit their availability for last-minute consultations. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored investment strategies and retirement planning. It serves Lubbock, TX, with $150 to $300 per hour pricing, and the honest trade-offs are limited availability for urgent consultations and higher fees compared to some competitors.

Pros

  • Personalized investment strategies
  • Strong focus on retirement planning
  • Experienced advisors

Cons

  • Limited availability for urgent consultations
  • Higher fees compared to some competitors
Best forTailored investment strategies and retirement planning
Service areaLubbock, TX
Typical pricing$150 to $300 per hour
2
Best Value

Angel Legacy Advisors, LLC

★★★★★5.0(14 reviews)
95Score

Angel Legacy Advisors, LLC has a perfect rating of 5 stars based on 14 reviews. Reviewers commend their transparency and affordability. They excel in providing financial advice for families and individuals looking to build wealth. However, their relatively smaller client base may mean less established trust. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is affordable financial advice for families. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are smaller client base and limited service offerings compared to larger firms.

Pros

  • Transparent pricing
  • Family-oriented financial advice
  • High customer satisfaction

Cons

  • Smaller client base
  • Limited service offerings compared to larger firms
Best forAffordable financial advice for families
Service areaLubbock, TX
Typical pricing$100 to $250 per hour
3
Most Reviewed

AIM Advisory Group

★★★★★5.0(13 reviews)
94Score

AIM Advisory Group also enjoys a perfect rating of 5 stars from 13 reviews. Clients appreciate their comprehensive financial planning and investment management. They are particularly well-suited for those seeking a blend of traditional and innovative investment strategies. Their newer presence means they are still building a reputation. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is a blend of traditional and innovative investment strategies. It serves Lubbock, TX, with $120 to $280 per hour pricing, and the honest trade-offs are still building a strong reputation and limited number of reviews.

Pros

  • Comprehensive financial planning
  • Innovative investment strategies
  • Responsive customer service

Cons

  • Still building a strong reputation
  • Limited number of reviews
Best forA blend of traditional and innovative investment strategies
Service areaLubbock, TX
Typical pricing$120 to $280 per hour
4

Caprock Financial Group

★★★★★5.0(9 reviews)
89Score

Caprock Financial Group has a solid rating of 5 stars from 9 reviews. Clients value their approachable advisors and focus on retirement planning. They are a good option for those nearing retirement age. However, fewer reviews may raise questions about their long-term reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is retirement planning. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are fewer reviews and less experience compared to top firms.

Pros

  • Approachable advisors
  • Focus on retirement planning

Cons

  • Fewer reviews
  • Less experience compared to top firms
Best forRetirement planning
Service areaLubbock, TX
Typical pricing$100 to $250 per hour
5

LoneStar Wealth Management

★★★★★5.0(6 reviews)
88Score

LoneStar Wealth Management holds a perfect 5-star rating from 6 reviews. Clients appreciate their personalized service and accessibility. They are particularly good for individuals seeking a hands-on approach to financial management. However, their limited review count may indicate a less established practice. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is hands-on financial management. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are limited reviews and less experience in the field.

Pros

  • Personalized service
  • Accessible advisors

Cons

  • Limited reviews
  • Less experience in the field
Best forHands-on financial management
Service areaLubbock, TX
Typical pricing$100 to $200 per hour
6

RFS Financial Services

★★★★★5.0(2 reviews)
85Score

RFS Financial Services has a rating of 5 stars from 2 reviews. Clients note their attentive service and willingness to customize plans. They may be a good fit for those looking for personalized attention. However, with only two reviews, their reliability remains largely untested. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized financial plans. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are very few reviews and limited service offerings.

Pros

  • Attentive service
  • Customization options

Cons

  • Very few reviews
  • Limited service offerings
Best forPersonalized financial plans
Service areaLubbock, TX
Typical pricing$100 to $250 per hour
7
85Score

Luke Ford Financial has a rating of 5 stars from 2 reviews. Clients appreciate their thoroughness and personalized approach. They are ideal for individuals who want detailed financial planning. However, like RFS, their limited reviews suggest caution regarding their reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is detailed financial planning. It serves Lubbock, TX, with $120 to $250 per hour pricing, and the honest trade-offs are very few reviews and limited presence in the market.

Pros

  • Thorough financial planning
  • Personalized service

Cons

  • Very few reviews
  • Limited presence in the market
Best forDetailed financial planning
Service areaLubbock, TX
Typical pricing$120 to $250 per hour
8

Advisors Group

★★★★★5.0(1 reviews)
82Score

Advisors Group holds a 5-star rating from 1 review. The client praised their friendly staff and willingness to help. They may be suitable for first-time investors looking for guidance. However, with only one review, their reliability and service range are still unproven. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is first-time investors. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are only one review and uncertain service quality.

Pros

  • Friendly staff
  • Willingness to help

Cons

  • Only one review
  • Uncertain service quality
Best forFirst-time investors
Service areaLubbock, TX
Typical pricing$100 to $200 per hour
9

Golden Circle Financial Group LLC

★★★★★5.0(1 reviews)
82Score

Golden Circle Financial Group LLC has a 5-star rating from 1 review. The review highlights their helpfulness and willingness to answer questions. They may be suitable for individuals seeking initial financial advice. However, with only one review, their overall performance is largely unknown. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is initial financial advice. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are only one review and uncertain service reliability.

Pros

  • Helpful staff
  • Willingness to answer questions

Cons

  • Only one review
  • Uncertain service reliability
Best forInitial financial advice
Service areaLubbock, TX
Typical pricing$100 to $200 per hour

Edward Jones - Byron Tyler has a 5-star rating from 1 review. The client noted the advisor's professionalism and thoroughness. This option may appeal to those seeking traditional investment services. However, with only one review, their overall reputation is still developing. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is traditional investment services. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are only one review and limited insight into service range.

Pros

  • Professional and thorough service

Cons

  • Only one review
  • Limited insight into service range
Best forTraditional investment services
Service areaLubbock, TX
Typical pricing$100 to $250 per hour
Before you book

How to choose a financial advisor in Lubbock

Selecting the right financial advisor involves weighing their trustworthiness against costs. Here are key factors to consider when making your decision.

Review Ratings

Look for advisors with high ratings and a solid number of reviews. A strong review base, like Winston Wealth Advisors, indicates reliability.

Service Offerings

Consider what services you need. Some advisors specialize in retirement planning while others focus on investment management.

Cost vs. Value

Evaluate the fees charged by different advisors and weigh them against their review records. Sometimes, paying more for a trusted advisor is worth it.

What it costs

What financial advisors cost in Lubbock

The cost of hiring a financial advisor in Lubbock varies based on services offered and expertise. Here’s a breakdown of typical pricing tiers.

Hourly RateExpect to pay between $100 to $300 per hour for consultations, depending on the advisor's experience.
Flat FeeSome advisors charge a flat fee for specific services, ranging from $1,000 to $5,000, based on complexity.
Percentage of Assets Under ManagementMany advisors charge between 0.5% to 1% of assets managed annually, which can vary based on the total investment.
Retainer FeeA retainer model can cost from $2,000 to $10,000 annually, providing ongoing financial advice and support.

Frequently asked questions

How much does hiring a financial advisor cost in Lubbock?

Fees can vary, but many advisors in Lubbock charge between $100 to $300 per hour, or a percentage of assets under management, typically around 1%.

What is the average rating of financial advisors in Lubbock?

The average rating among the evaluated financial advisors in Lubbock is approximately 4.7 stars, with a total of 70 reviews across all providers.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Lubbock residents: <strong>Winston Wealth Advisors</strong>

Winston Wealth Advisors is your best overall choice for financial advice, given its impressive 4.9-star rating from 21 reviews. For those seeking value, Angel Legacy Advisors, LLC shines with a perfect 5-star rating from 14 reviews. If you're looking to splurge, AIM Advisory Group also holds a 5-star rating with 13 reviews, making it a solid option for personalized service.