Financial Advisors · Lubbock, TX/Updated June 13, 2026
The 10 Best Financial Advisors in Lubbock, TX
Choosing a financial advisor in Lubbock involves balancing trust and cost. Here’s how to find the right fit for your financial future.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceWinston Wealth Advisors
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Lubbock-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.
In Lubbock, securing a financial advisor is essential for navigating your financial future, whether you're planning for retirement or managing investments. With only ten evaluated providers in the area, the choices may seem limited, but this list highlights those who are building trust with clients through positive reviews.
We ranked the best financial advisors based on their Vetted Scores, which reflect both ratings and review counts. This ensures a comprehensive look at who is making an impact in the community, emphasizing transparency and reliability in this crucial service.
10financial advisors evaluated in Lubbock
4.99average rating across the field
70customer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
To create this ranking, we evaluated ten financial advisors in Lubbock, focusing on their ratings and the number of reviews they received. Each advisor's Vetted Score reflects the quality and consistency of their client feedback, ensuring that you can make an informed decision.
No company pays for placement on our list, and we refresh our rankings monthly to incorporate new reviews and ratings. This commitment to impartiality guarantees that the advisors listed here are genuinely recognized for their service.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
Winston Wealth Advisors holds an impressive rating of 4.9 stars from 21 reviews. Clients appreciate their personalized approach and expertise in financial planning. They are best for those seeking tailored investment strategies and retirement planning. However, the firm's size might limit their availability for last-minute consultations. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored investment strategies and retirement planning. It serves Lubbock, TX, with $150 to $300 per hour pricing, and the honest trade-offs are limited availability for urgent consultations and higher fees compared to some competitors.
Pros
Personalized investment strategies
Strong focus on retirement planning
Experienced advisors
Cons
Limited availability for urgent consultations
Higher fees compared to some competitors
Best forTailored investment strategies and retirement planning
Angel Legacy Advisors, LLC has a perfect rating of 5 stars based on 14 reviews. Reviewers commend their transparency and affordability. They excel in providing financial advice for families and individuals looking to build wealth. However, their relatively smaller client base may mean less established trust. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is affordable financial advice for families. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are smaller client base and limited service offerings compared to larger firms.
Pros
Transparent pricing
Family-oriented financial advice
High customer satisfaction
Cons
Smaller client base
Limited service offerings compared to larger firms
AIM Advisory Group also enjoys a perfect rating of 5 stars from 13 reviews. Clients appreciate their comprehensive financial planning and investment management. They are particularly well-suited for those seeking a blend of traditional and innovative investment strategies. Their newer presence means they are still building a reputation. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is a blend of traditional and innovative investment strategies. It serves Lubbock, TX, with $120 to $280 per hour pricing, and the honest trade-offs are still building a strong reputation and limited number of reviews.
Pros
Comprehensive financial planning
Innovative investment strategies
Responsive customer service
Cons
Still building a strong reputation
Limited number of reviews
Best forA blend of traditional and innovative investment strategies
Caprock Financial Group has a solid rating of 5 stars from 9 reviews. Clients value their approachable advisors and focus on retirement planning. They are a good option for those nearing retirement age. However, fewer reviews may raise questions about their long-term reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is retirement planning. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are fewer reviews and less experience compared to top firms.
LoneStar Wealth Management holds a perfect 5-star rating from 6 reviews. Clients appreciate their personalized service and accessibility. They are particularly good for individuals seeking a hands-on approach to financial management. However, their limited review count may indicate a less established practice. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is hands-on financial management. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are limited reviews and less experience in the field.
RFS Financial Services has a rating of 5 stars from 2 reviews. Clients note their attentive service and willingness to customize plans. They may be a good fit for those looking for personalized attention. However, with only two reviews, their reliability remains largely untested. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized financial plans. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are very few reviews and limited service offerings.
Luke Ford Financial has a rating of 5 stars from 2 reviews. Clients appreciate their thoroughness and personalized approach. They are ideal for individuals who want detailed financial planning. However, like RFS, their limited reviews suggest caution regarding their reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is detailed financial planning. It serves Lubbock, TX, with $120 to $250 per hour pricing, and the honest trade-offs are very few reviews and limited presence in the market.
Advisors Group holds a 5-star rating from 1 review. The client praised their friendly staff and willingness to help. They may be suitable for first-time investors looking for guidance. However, with only one review, their reliability and service range are still unproven. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is first-time investors. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are only one review and uncertain service quality.
Golden Circle Financial Group LLC has a 5-star rating from 1 review. The review highlights their helpfulness and willingness to answer questions. They may be suitable for individuals seeking initial financial advice. However, with only one review, their overall performance is largely unknown. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is initial financial advice. It serves Lubbock, TX, with $100 to $200 per hour pricing, and the honest trade-offs are only one review and uncertain service reliability.
Edward Jones - Byron Tyler has a 5-star rating from 1 review. The client noted the advisor's professionalism and thoroughness. This option may appeal to those seeking traditional investment services. However, with only one review, their overall reputation is still developing. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is traditional investment services. It serves Lubbock, TX, with $100 to $250 per hour pricing, and the honest trade-offs are only one review and limited insight into service range.
Selecting the right financial advisor involves weighing their trustworthiness against costs. Here are key factors to consider when making your decision.
Review Ratings
Look for advisors with high ratings and a solid number of reviews. A strong review base, like Winston Wealth Advisors, indicates reliability.
Service Offerings
Consider what services you need. Some advisors specialize in retirement planning while others focus on investment management.
Cost vs. Value
Evaluate the fees charged by different advisors and weigh them against their review records. Sometimes, paying more for a trusted advisor is worth it.
What it costs
What financial advisors cost in Lubbock
The cost of hiring a financial advisor in Lubbock varies based on services offered and expertise. Here’s a breakdown of typical pricing tiers.
Hourly RateExpect to pay between $100 to $300 per hour for consultations, depending on the advisor's experience.
Flat FeeSome advisors charge a flat fee for specific services, ranging from $1,000 to $5,000, based on complexity.
Percentage of Assets Under ManagementMany advisors charge between 0.5% to 1% of assets managed annually, which can vary based on the total investment.
Retainer FeeA retainer model can cost from $2,000 to $10,000 annually, providing ongoing financial advice and support.
Frequently asked questions
How much does hiring a financial advisor cost in Lubbock?
Fees can vary, but many advisors in Lubbock charge between $100 to $300 per hour, or a percentage of assets under management, typically around 1%.
What is the average rating of financial advisors in Lubbock?
The average rating among the evaluated financial advisors in Lubbock is approximately 4.7 stars, with a total of 70 reviews across all providers.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Lubbock residents: <strong>Winston Wealth Advisors</strong>
Winston Wealth Advisors is your best overall choice for financial advice, given its impressive 4.9-star rating from 21 reviews. For those seeking value, Angel Legacy Advisors, LLC shines with a perfect 5-star rating from 14 reviews. If you're looking to splurge, AIM Advisory Group also holds a 5-star rating with 13 reviews, making it a solid option for personalized service.