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Financial Advisors · Peoria, AZ/Updated June 13, 2026

The 8 Best Financial Advisors in Peoria, AZ

Choosing the right financial advisor is critical in Peoria, where trust is still building. Avoid costly missteps by knowing who to hire.

Editorially independent8 companies evaluated
cover story
★ Editor's ChoiceTrajan Wealth
96Score
Latest update · June 13, 2026: Initial ranking published. 8 Peoria-metro financial advisors businesses evaluated, top 8 ranked by Vetted Score.

In Peoria, AZ, the stakes are high for financial advice. Many residents are still establishing trust with local advisors, and a bad choice can lead to poor investment decisions or lost savings.

This list ranks the top eight financial advisors in the area, based on their ratings and review counts, to help you make informed decisions. With only 219 combined reviews across all providers, it’s essential to select someone who has proven their worth in the community.

8financial advisors evaluated in Peoria
4.84average rating across the field
219customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Peoria? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Trajan Wealth

★★★★★4.9(61 reviews)

With a stellar rating of 4.9 from 61 reviews, Trajan Wealth is recognized for its personalized financial strategies and attentive client service.

Read full review
Best Value
95Score

Validus Financial Associates PLLC

★★★★★5.0(25 reviews)

Validus Financial Associates PLLC holds an impressive 5-star rating from 25 reviews.

Read full review
Most Reviewed
94Score

Rock Martin Private Wealth Management

★★★★★5.0(22 reviews)

Rock Martin Private Wealth Management has achieved a 5-star rating with 22 reviews, showcasing strong client satisfaction.

Read full review

All 8, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
Trajan Wealth
Trajan Wealth
Editor's Choice
96Score
4.9★★★★★
61Individuals seeking tailored investment strategies
2
95Score
5.0★★★★★
25Clients seeking affordable financial advice
3
94Score
5.0★★★★★
22High-net-worth individuals looking for personalized service
4
88Score
4.8★★★★★
23Clients looking for independent financial advice
5
86Score
4.7★★★★★
16Clients seeking innovative financial strategies
6
82Score
5.0★★★★★
1Clients wanting a well-known firm with global resources
7
82Score
5.0★★★★★
1Clients who prefer working with Ameriprise
8
78Score
4.3★★★★★
70Clients looking for a variety of financial services
Methodology

How we evaluated all 8 financial advisors.

We evaluated eight financial advisors in Peoria, focusing on their Vetted Scores, customer ratings, and the number of reviews. Each advisor's performance reflects real client experiences, ensuring a transparent view of their services.

No provider pays for placement in our rankings, and we refresh our evaluations monthly to reflect any changes in ratings or client feedback. This approach guarantees you receive the most accurate and up-to-date information when selecting a financial advisor.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Trajan Wealth

★★★★★4.9(61 reviews)
96Score

With a stellar rating of 4.9 from 61 reviews, Trajan Wealth is recognized for its personalized financial strategies and attentive client service. Reviewers often highlight the team's expertise in investment management and retirement planning. However, the firm has a higher fee structure, which may not suit everyone. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is individuals seeking tailored investment strategies. It serves Peoria, AZ, with $200 to $500 per hour pricing, and the honest trade-offs are higher fees may not appeal to all and limited availability of services for lower-income clients.

Pros

  • Highly rated for personalized service
  • Experienced team with strong investment strategies
  • Focus on retirement planning

Cons

  • Higher fees may not appeal to all
  • Limited availability of services for lower-income clients
Best forIndividuals seeking tailored investment strategies
Service areaPeoria, AZ
Typical pricing$200 to $500 per hour
2
Best Value

Validus Financial Associates PLLC

★★★★★5.0(25 reviews)
95Score

Validus Financial Associates PLLC holds an impressive 5-star rating from 25 reviews. Clients commend the firm for its transparent fee structure and comprehensive financial planning services. It’s particularly beneficial for those looking for cost-effective financial advice. The limited number of reviews, however, suggests that trust is still building. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients seeking affordable financial advice. It serves Peoria, AZ, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews may affect trust and smaller firm may have less availability.

Pros

  • Transparent fee structure
  • Comprehensive financial planning
  • Great customer service

Cons

  • Limited reviews may affect trust
  • Smaller firm may have less availability
Best forClients seeking affordable financial advice
Service areaPeoria, AZ
Typical pricing$150 to $400 per hour
3
Most Reviewed

Rock Martin Private Wealth Management

★★★★★5.0(22 reviews)
94Score

Rock Martin Private Wealth Management has achieved a 5-star rating with 22 reviews, showcasing strong client satisfaction. Reviewers highlight the firm’s dedication to customer relationships and wealth management expertise, making it an attractive option for high-net-worth individuals. Still, the review base is smaller, which may limit its reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is high-net-worth individuals looking for personalized service. It serves Peoria, AZ, with $250 to $600 per hour pricing, and the honest trade-offs are smaller review base and limited services for average earners.

Pros

  • Strong client relationships
  • Expertise in wealth management
  • High satisfaction ratings

Cons

  • Smaller review base
  • Limited services for average earners
Best forHigh-net-worth individuals looking for personalized service
Service areaPeoria, AZ
Typical pricing$250 to $600 per hour
4

Independent Wealth Management

★★★★★4.8(23 reviews)
88Score

Independent Wealth Management has a commendable rating of 4.8 from 23 reviews. Clients appreciate the firm's independent approach and customized strategies. It's a solid choice for individuals who prefer not to work with larger firms. However, the smaller number of reviews could imply a less established reputation. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients looking for independent financial advice. It serves Peoria, AZ, with $150 to $400 per hour pricing, and the honest trade-offs are smaller review base and may lack resources of larger firms.

Pros

  • Independent financial strategies
  • Customized client service
  • Good client communication

Cons

  • Smaller review base
  • May lack resources of larger firms
Best forClients looking for independent financial advice
Service areaPeoria, AZ
Typical pricing$150 to $400 per hour
5

Creative Planning

★★★★★4.7(16 reviews)
86Score

Creative Planning holds a rating of 4.7 from 16 reviews. Customers praise its innovative financial solutions and proactive communication. It's especially suited for clients who value creative financial strategies. However, the limited review count may prevent a full picture of its service quality. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients seeking innovative financial strategies. It serves Peoria, AZ, with $200 to $500 per hour pricing, and the honest trade-offs are limited reviews may hinder trust and higher fees than some local competitors.

Pros

  • Innovative financial solutions
  • Proactive communication
  • Good client relationships

Cons

  • Limited reviews may hinder trust
  • Higher fees than some local competitors
Best forClients seeking innovative financial strategies
Service areaPeoria, AZ
Typical pricing$200 to $500 per hour
6

Morgan Stanley Financial Advisors

★★★★★5.0(1 reviews)
82Score

Morgan Stanley Financial Advisors has a perfect 5-star rating, but only one review. The firm is known for its extensive resources and global reach. However, the thin review base raises questions about client experiences and reliability in this local context. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients wanting a well-known firm with global resources. It serves Peoria, AZ, with $250 to $600 per hour pricing, and the honest trade-offs are very limited reviews and potentially high fees.

Pros

  • Global reach and resources
  • Strong brand recognition

Cons

  • Very limited reviews
  • Potentially high fees
Best forClients wanting a well-known firm with global resources
Service areaPeoria, AZ
Typical pricing$250 to $600 per hour

Tiffany Evans, a Private Wealth Advisor with Ameriprise Financial Services, has a perfect 5-star rating based on one review. This indicates a very positive but unproven client experience. While her association with Ameriprise offers a wealth of resources, the lack of reviews raises concerns about the firm's reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients who prefer working with Ameriprise. It serves Peoria, AZ, with $200 to $500 per hour pricing, and the honest trade-offs are only one review available and limited local presence.

Pros

  • Strong backing from Ameriprise
  • High satisfaction in initial review

Cons

  • Only one review available
  • Limited local presence
Best forClients who prefer working with Ameriprise
Service areaPeoria, AZ
Typical pricing$200 to $500 per hour
8

Fullerton Financial Planning

★★★★★4.3(70 reviews)
78Score

Fullerton Financial Planning offers a rating of 4.3 from 70 reviews. Clients appreciate the firm’s approach to comprehensive financial planning. However, the mixed reviews suggest that experiences can vary significantly, making it a less reliable choice for some clients. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is clients looking for a variety of financial services. It serves Peoria, AZ, with $150 to $400 per hour pricing, and the honest trade-offs are mixed client experiences and lower rating compared to others.

Pros

  • Comprehensive financial planning
  • Higher number of reviews

Cons

  • Mixed client experiences
  • Lower rating compared to others
Best forClients looking for a variety of financial services
Service areaPeoria, AZ
Typical pricing$150 to $400 per hour
Before you book

How to choose a financial advisor in Peoria

Selecting a financial advisor in Peoria requires careful consideration of several factors. Here are key points to guide your decision-making process.

Check Experience and Specialties

Look for advisors with experience in areas relevant to your financial goals, such as retirement planning or investment management.

Evaluate Client Reviews

Pay attention to the number of reviews and overall ratings. A higher number of reviews can indicate a more established advisor.

Assess Communication Style

Choose an advisor who communicates in a way that resonates with you, whether it’s through detailed explanations or straightforward summaries.

What it costs

What financial advisors cost in Peoria

The cost of hiring a financial advisor in Peoria can vary significantly based on services offered and advisor experience. Here’s a breakdown of typical pricing structures.

Hourly RateExpect to pay between $100 to $300 per hour for consultations, depending on the advisor's expertise.
Flat FeesSome advisors charge a flat fee ranging from $1,000 to $5,000 for comprehensive financial planning services.
Percentage of Assets Under Management (AUM)Many advisors charge 1% to 1.5% of assets managed annually, which can vary based on the total amount invested.
Retainer FeesMonthly retainer fees can range from $200 to $1,000, depending on the level of ongoing service provided.

Frequently asked questions

How much does financial advising cost in Peoria?

Fees for financial advising in Peoria typically range from $150 to $400 per hour, depending on the advisor's experience and the complexity of your financial situation.

What should I look for in a financial advisor?

Look for qualifications, experience, and client reviews. A solid track record and transparent fee structures are also key indicators of a trustworthy financial advisor.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Peoria residents: <strong>Trajan Wealth</strong>

Call Trajan Wealth first for its impressive 4.9-star rating on 61 reviews, making it the clear leader in Peoria. If you prioritize a perfect rating with fewer reviews, Validus Financial Associates PLLC is your second choice. For those seeking a more personalized touch from a smaller firm, consider Rock Martin Private Wealth Management, which also holds a 5-star rating but with only 22 reviews.