CityVettedCityvetted
Independent. Never pay-to-play.
Local services · Richmond, VA/Updated June 13, 2026

The Best Financial Advisors in Richmond, VA

Finding the right financial advisor can secure your financial future. Our top picks in Richmond are well-reviewed and highly rated.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceFinancial Freedom Planners
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Richmond-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.

In Richmond, VA, choosing a financial advisor is a significant decision that can greatly impact your financial well-being. Whether planning for retirement, investing, or managing wealth, expert guidance is crucial. Our curated list highlights the best financial advisors in the area, each with a proven track record of client satisfaction.

We evaluated ten financial advisory firms based on their ratings and review counts, ensuring that our picks reflect real client experiences. This list is updated monthly, so you can trust that the information is current and relevant.

10providers evaluated in Richmond
4.72average rating across the field
218customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Richmond? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
96Score

Financial Freedom Planners

★★★★★5.0(135 reviews)

With a perfect rating of 5 from 135 reviews, Financial Freedom Planners stands out for its personalized approach and comprehensive financial strategies.

Read full review
Best Value
95Score

Covenant Wealth Advisors

★★★★★5.0(26 reviews)

Covenant Wealth Advisors has earned a 5-star rating from 26 reviews, noted for its transparency and client-focused services.

Read full review
Most Reviewed
94Score

Virginia Estate and Retirement Planning Advisors, Inc.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
135Retirement planning and investment management
2
95Score
5.0★★★★★
26Holistic financial planning
3
94Score
5.0★★★★★
24Estate and retirement planning
4
93Score
5.0★★★★★
11Tailored investment strategies
5
92Score
5.0★★★★★
10Innovative financial solutions
6
89Score
5.0★★★★★
3Personalized service
7
84Score
5.0★★★★★
1Attentive client service
8
82Score
5.0★★★★★
1Personalized financial advice
9
80Score
4.2★★★★★
5General financial advice
10
78Score
3.0★★★★★
2Basic financial services
Methodology

How we evaluated all 10 providers.

To determine the best financial advisors in Richmond, we analyzed customer reviews, ratings, and the overall reputation of each firm. We only included firms with a minimum number of reviews to ensure that our rankings reflect consistent service quality.

None of the businesses pay for placement on our list. We refresh our rankings monthly to provide the latest insights and maintain transparency in our evaluations.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Financial Freedom Planners

★★★★★5.0(135 reviews)
96Score

With a perfect rating of 5 from 135 reviews, Financial Freedom Planners stands out for its personalized approach and comprehensive financial strategies. Clients praise the team's expertise in retirement planning and investment management. However, their services may be more tailored to those with significant assets. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is retirement planning and investment management. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are services may be costly for some and limited availability for new clients.

Pros

  • Highly personalized service
  • Expertise in retirement planning
  • Strong client relationships

Cons

  • Services may be costly for some
  • Limited availability for new clients
Best forRetirement planning and investment management
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
2
Best Value

Covenant Wealth Advisors

★★★★★5.0(26 reviews)
95Score

Covenant Wealth Advisors has earned a 5-star rating from 26 reviews, noted for its transparency and client-focused services. Reviewers appreciate the firm's holistic approach to wealth management. A downside is that their smaller team may limit availability during peak times. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is holistic financial planning. It serves Richmond, VA, with $1,000 to $5,000 for flat fees pricing, and the honest trade-offs are smaller team may have limited availability and fewer resources than larger firms.

Pros

  • Transparent fee structure
  • Holistic financial planning
  • Strong client support

Cons

  • Smaller team may have limited availability
  • Fewer resources than larger firms
Best forHolistic financial planning
Service areaRichmond, VA
Typical pricing$1,000 to $5,000 for flat fees
3
Most Reviewed

Virginia Estate and Retirement Planning Advisors, Inc.

★★★★★5.0(24 reviews)
94Score

Virginia Estate and Retirement Planning Advisors, Inc. holds a 5-star rating from 24 reviews, recognized for its expertise in estate and retirement planning. Clients often commend the thoroughness of their planning processes. However, the firm may not cater to clients seeking aggressive investment strategies. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is estate and retirement planning. It serves Richmond, VA, with $2,000 to $10,000 for retainer fees pricing, and the honest trade-offs are limited aggressive investment options and higher fees for complex services.

Pros

  • Expertise in estate planning
  • Thorough planning process
  • Client-centric approach

Cons

  • Limited aggressive investment options
  • Higher fees for complex services
Best forEstate and retirement planning
Service areaRichmond, VA
Typical pricing$2,000 to $10,000 for retainer fees
4

Godsey & Gibb Wealth Management - Richmond

★★★★★5.0(11 reviews)
93Score

Godsey & Gibb Wealth Management has a 5-star rating from 11 reviews, with clients praising their personalized strategies and attention to detail. The firm is well-suited for clients looking for tailored investment strategies. A notable downside is their limited number of reviews, which may not fully reflect their capabilities. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored investment strategies. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are limited reviews and may not suit all investment styles.

Pros

  • Personalized investment strategies
  • Attention to detail
  • Strong client relationships

Cons

  • Limited reviews
  • May not suit all investment styles
Best forTailored investment strategies
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
5

Spark Financial Advisors

★★★★★5.0(10 reviews)
92Score

With a 5-star rating from 10 reviews, Spark Financial Advisors is noted for its innovative solutions and client education efforts. Reviewers appreciate the firm’s proactive approach to financial planning. However, their newer status means they have not yet built a large client base. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is innovative financial solutions. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are limited client base and less experience compared to established firms.

Pros

  • Innovative financial solutions
  • Strong focus on client education
  • Proactive planning

Cons

  • Limited client base
  • Less experience compared to established firms
Best forInnovative financial solutions
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
6

WealthCrossing

★★★★★5.0(3 reviews)
89Score

WealthCrossing has a 5-star rating from 3 reviews, showcasing a strong commitment to personalized service. Clients appreciate the firm’s focus on building long-term relationships. However, the thin review base makes their overall performance promising but unproven. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized service. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are thin review base and limited service offerings.

Pros

  • Strong commitment to client service
  • Focus on long-term relationships
  • Personalized approach

Cons

  • Thin review base
  • Limited service offerings
Best forPersonalized service
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
7

Alexis Advisors, LLC

★★★★★5.0(1 reviews)
84Score

Alexis Advisors, LLC holds a 5-star rating from 1 review, with the client praising their attentive service and clear communication. This firm shows promise but is unproven with a very thin review base. Clients seeking a more established firm may want to consider other options. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is attentive client service. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are unproven track record and very limited reviews.

Pros

  • Attentive service
  • Clear communication

Cons

  • Unproven track record
  • Very limited reviews
Best forAttentive client service
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
8

Heritage Wealth Advisors

★★★★★5.0(1 reviews)
82Score

Heritage Wealth Advisors has a 5-star rating from 1 review, with positive feedback on their personalized approach. However, like Alexis Advisors, they have a very thin review base, making their overall effectiveness uncertain for potential clients. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized financial advice. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are unproven track record and very limited reviews.

Pros

  • Personalized approach
  • Positive client feedback

Cons

  • Unproven track record
  • Very limited reviews
Best forPersonalized financial advice
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
9

Verus Financial Partners

★★★★★4.2(5 reviews)
80Score

Verus Financial Partners has a solid rating of 4.2 from 5 reviews, noted for their knowledge and responsive service. However, the lower rating and limited reviews suggest that clients may want to weigh their options carefully before engaging their services. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is general financial advice. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are lower rating and limited reviews.

Pros

  • Knowledgeable staff
  • Responsive service

Cons

  • Lower rating
  • Limited reviews
Best forGeneral financial advice
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
10

CW Advisors

★★★★★3.0(2 reviews)
78Score

CW Advisors has a rating of 3 from 2 reviews, with feedback indicating mixed experiences. While some clients appreciate their approach, the low rating and few reviews suggest caution for potential clients seeking reliability and proven results. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is basic financial services. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are very low rating and limited reviews raise concerns.

Pros

  • Some positive feedback
  • Offers basic financial services

Cons

  • Very low rating
  • Limited reviews raise concerns
Best forBasic financial services
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
Before you book

How to choose a Financial Advisor in Richmond

Choosing a financial advisor requires careful consideration of various factors to ensure they meet your specific needs. Here are some key points to keep in mind.

Understand Your Financial Goals

Identify what you want to achieve, retirement planning, investment management, or estate planning.

Check Credentials and Experience

Look for advisors with relevant certifications and a strong track record in the industry.

Evaluate Communication Style

Ensure the advisor communicates clearly and is responsive to your questions and concerns.

Consider Fees and Costs

Understand the fee structure and ensure it aligns with your budget and expectations.

What it costs

What Financial Advisors cost in Richmond

The cost of hiring a financial advisor in Richmond can vary widely depending on the services provided and the advisor's experience. Here's a general breakdown of what you might expect to pay.

Hourly Rate$150 to $400 per hour, depending on the advisor's expertise and location.
Flat FeesFlat fees for specific services can range from $1,000 to $5,000.
Percentage of Assets Under ManagementTypically, 0.5% to 1% annually of your assets managed.
Retainer FeesSome advisors charge a retainer fee of $2,000 to $10,000 per year for ongoing services.

Frequently asked questions

How much does Financial Advisors cost in Richmond?

Prices typically range from $150 to $400 per hour, with flat fees from $1,000 to $5,000 depending on services.

What should I look for in a Financial Advisor?

Look for experience, credentials, communication style, and fee structure to ensure they align with your needs.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Richmond homes: Financial Freedom Planners

For those seeking top-notch financial guidance, Financial Freedom Planners leads the way with their personalized approach and extensive client satisfaction. Close behind are Covenant Wealth Advisors, noted for their value and holistic planning, and Virginia Estate and Retirement Planning Advisors, Inc., praised for their estate planning expertise.