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Financial Advisors · Richmond, VA/Updated June 13, 2026

The 10 Best Financial Advisors in Richmond, VA

Finding a reliable financial advisor in Richmond can prevent costly mistakes. Our ranking helps you choose wisely in a thin market.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceFinancial Freedom Planners
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Richmond-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.

In Richmond, many residents face the risk of financial missteps due to a lack of trusted advisors. With a thin market of just 10 providers evaluated, hiring the right financial advisor is essential to avoid pitfalls that can derail your financial goals.

Our list of the top financial advisors in Richmond is built on real client reviews and ratings, ensuring you have the information needed to make an informed choice. Each business is ranked based on their Vetted Scores, reflecting their reputation and client satisfaction in this competitive landscape.

10financial advisors evaluated in Richmond
4.92average rating across the field
237customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Richmond? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Financial Freedom Planners

★★★★★5.0(136 reviews)

With a perfect rating of 5 stars from 136 reviews, Financial Freedom Planners earns high praise for its personalized approach and clear communication.

Read full review
Best Value
94Score

Covenant Wealth Advisors

★★★★★5.0(26 reviews)

Covenant Wealth Advisors holds a solid 5-star rating from 26 reviews, highlighting their commitment to client satisfaction and tailored financial strategies.

Read full review
Most Reviewed
92Score

Virginia Estate and Retirement Planning Advisors, Inc.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
136Individuals seeking comprehensive retirement planning
2
94Score
5.0★★★★★
26Cost-conscious clients seeking personalized advice
3
92Score
5.0★★★★★
24Clients needing estate planning alongside retirement advice
4
89Score
5.0★★★★★
20First-time investors looking for guidance
5
86Score
5.0★★★★★
11Clients seeking a hands-on financial planning experience
6
84Score
5.0★★★★★
10Clients looking for innovative investment strategies
7
81Score
5.0★★★★★
3Clients seeking a highly personalized experience from a small firm
8
78Score
5.0★★★★★
1Clients willing to take a risk on a new advisor
9
78Score
5.0★★★★★
1Clients who prefer small firms and can take a chance
10
82Score
4.2★★★★★
5Clients looking for flexible investment strategies
Methodology

How we evaluated all 10 financial advisors.

To create this ranking, we evaluated all 10 financial advisors in Richmond based on their customer reviews, ratings, and overall feedback. We ensured that no business paid for their placement, maintaining the integrity of our rankings.

Our review process is updated monthly, allowing us to reflect any changes in performance or client satisfaction. This ensures that you’re getting the most current and accurate information when selecting a financial advisor.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Financial Freedom Planners

★★★★★5.0(136 reviews)
96Score

With a perfect rating of 5 stars from 136 reviews, Financial Freedom Planners earns high praise for its personalized approach and clear communication. Clients appreciate the team's expertise in retirement planning and investment strategies. However, some note that their services can be more expensive compared to others in the area.

Pros

  • Highly personalized service
  • Expertise in retirement planning
  • Strong client communication

Cons

  • Higher pricing than some competitors
  • Limited in specific niche services
Best forIndividuals seeking comprehensive retirement planning
Service areaRichmond, VA
Typical pricing$200 to $500 per hour
2
Best Value

Covenant Wealth Advisors

★★★★★5.0(26 reviews)
94Score

Covenant Wealth Advisors holds a solid 5-star rating from 26 reviews, highlighting their commitment to client satisfaction and tailored financial strategies. They are especially noted for their value-driven services, making them a great choice for individuals looking for cost-effective financial advice. Some clients desire a broader range of services. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is cost-conscious clients seeking personalized advice. It serves Richmond, VA, with $150 to $350 per hour pricing, and the honest trade-offs are limited service range and smaller team may lead to longer wait times.

Pros

  • Tailored financial strategies
  • Strong client relationships
  • Value-driven services

Cons

  • Limited service range
  • Smaller team may lead to longer wait times
Best forCost-conscious clients seeking personalized advice
Service areaRichmond, VA
Typical pricing$150 to $350 per hour
3
Most Reviewed

Virginia Estate and Retirement Planning Advisors, Inc.

★★★★★5.0(24 reviews)
92Score

Virginia Estate and Retirement Planning Advisors, Inc. also holds a 5-star rating from 24 reviews, with clients praising their expertise in estate planning and retirement strategies. They are particularly well-regarded for their thoroughness and attention to detail. However, the team is relatively small, which may affect availability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients needing estate planning alongside retirement advice. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are limited team size and availability may be an issue.

Pros

  • Expertise in estate planning
  • Thorough and detail-oriented
  • Strong client trust

Cons

  • Limited team size
  • Availability may be an issue
Best forClients needing estate planning alongside retirement advice
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
4

Founders Grove Wealth Partners

★★★★★5.0(20 reviews)
89Score

Founders Grove Wealth Partners has a 5-star rating from 20 reviews. Clients appreciate their approachable style and the clarity they provide in financial matters. However, the firm is relatively new and has fewer reviews, which may make potential clients hesitant. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is first-time investors looking for guidance. It serves Richmond, VA, with $150 to $300 per hour pricing, and the honest trade-offs are fewer reviews than competitors and newer firm with less established reputation.

Pros

  • Approachable and friendly service
  • Clear communication
  • Good for first-time investors

Cons

  • Fewer reviews than competitors
  • Newer firm with less established reputation
Best forFirst-time investors looking for guidance
Service areaRichmond, VA
Typical pricing$150 to $300 per hour
5

Godsey & Gibb Wealth Management - Richmond

★★★★★5.0(11 reviews)
86Score

Godsey & Gibb Wealth Management has earned a 5-star rating from 11 reviews, with clients noting their strong focus on personalized service and long-term planning. They are particularly beneficial for clients looking for a hands-on approach. However, their lower review count raises some questions about consistency. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients seeking a hands-on financial planning experience. It serves Richmond, VA, with $200 to $400 per hour pricing, and the honest trade-offs are lower review count and limited presence in the community.

Pros

  • Personalized service
  • Focus on long-term goals
  • Hands-on approach

Cons

  • Lower review count
  • Limited presence in the community
Best forClients seeking a hands-on financial planning experience
Service areaRichmond, VA
Typical pricing$200 to $400 per hour
6

Spark Financial Advisors

★★★★★5.0(10 reviews)
84Score

Spark Financial Advisors holds a 5-star rating with 10 reviews, praised for their innovative strategies and responsiveness to client needs. They excel in providing tailored investment options. However, their limited number of reviews may make some potential clients wary about their track record. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients looking for innovative investment strategies. It serves Richmond, VA, with $150 to $350 per hour pricing, and the honest trade-offs are limited reviews and less established reputation.

Pros

  • Innovative investment strategies
  • Responsive to client needs
  • Tailored financial options

Cons

  • Limited reviews
  • Less established reputation
Best forClients looking for innovative investment strategies
Service areaRichmond, VA
Typical pricing$150 to $350 per hour
7

WealthCrossing

★★★★★5.0(3 reviews)
81Score

WealthCrossing has a 5-star rating from just 3 reviews, which highlights their potential for personalized service and client satisfaction. However, with such a small number of reviews, it is difficult to gauge their reliability and overall client experience. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients seeking a highly personalized experience from a small firm. It serves Richmond, VA, with $100 to $300 per hour pricing, and the honest trade-offs are very limited review base and unproven track record.

Pros

  • Potential for personalized service
  • Good initial reviews

Cons

  • Very limited review base
  • Unproven track record
Best forClients seeking a highly personalized experience from a small firm
Service areaRichmond, VA
Typical pricing$100 to $300 per hour
8

Heritage Wealth Advisors

★★★★★5.0(1 reviews)
78Score

Heritage Wealth Advisors has a 5-star rating from only 1 review, indicating potential but lacking in client feedback. This could suggest a strong service experience, but with so little input, it is hard to recommend them confidently. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients willing to take a risk on a new advisor. It serves Richmond, VA, with $150 to $400 per hour pricing, and the honest trade-offs are only one review and uncertain reputation.

Pros

  • Potential for strong service
  • Positive initial feedback

Cons

  • Only one review
  • Uncertain reputation
Best forClients willing to take a risk on a new advisor
Service areaRichmond, VA
Typical pricing$150 to $400 per hour
9

Alexis Advisors, LLC

★★★★★5.0(1 reviews)
78Score

Alexis Advisors, LLC holds a 5-star rating from 1 review, showing promise but lacking sufficient client feedback to form a solid opinion. While the service may be good, the absence of additional reviews creates uncertainty about their reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients who prefer small firms and can take a chance. It serves Richmond, VA, with $100 to $300 per hour pricing, and the honest trade-offs are only one review and unproven track record.

Pros

  • One positive review
  • Potential for good service

Cons

  • Only one review
  • Unproven track record
Best forClients who prefer small firms and can take a chance
Service areaRichmond, VA
Typical pricing$100 to $300 per hour
10

Verus Financial Partners

★★★★★4.2(5 reviews)
82Score

Verus Financial Partners has a rating of 4.2 stars from 5 reviews. Clients appreciate their financial insights and willingness to work with various investment styles. However, the lower rating compared to others suggests they may need to improve their service consistency. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients looking for flexible investment strategies. It serves Richmond, VA, with $150 to $300 per hour pricing, and the honest trade-offs are lower rating than competitors and limited review base.

Pros

  • Good financial insights
  • Flexible with investment styles

Cons

  • Lower rating than competitors
  • Limited review base
Best forClients looking for flexible investment strategies
Service areaRichmond, VA
Typical pricing$150 to $300 per hour
Before you book

How to choose a financial advisor in Richmond

Selecting a financial advisor requires careful consideration. Here are three key points to guide your decision.

Check for client reviews

Look for advisors with a strong base of reviews. A higher number of reviews typically indicates a more reliable service.

Evaluate their specializations

Consider what specific financial services you need, such as retirement planning or estate management, and find an advisor with expertise in those areas.

Assess communication style

Choose an advisor you feel comfortable communicating with. Their ability to explain complex financial concepts clearly is essential.

What it costs

What financial advisors cost in Richmond

The cost of hiring a financial advisor in Richmond can vary significantly based on their services and expertise. Here’s a breakdown of what you might expect to pay.

Hourly RateTypically ranges from $150 to $400 per hour, depending on the advisor's experience and complexity of your financial needs.
Flat FeeSome advisors charge a flat fee for specific services, which can range from $1,000 to $5,000 based on the service provided.
Percentage of Assets Under ManagementMost advisors charge around 1% annually for assets under management, which can add up over time.
Retainer FeeRetainer fees can vary widely, typically ranging from $2,000 to $10,000 per year, depending on the level of ongoing service required.

Frequently asked questions

How much does hiring a financial advisor cost in Richmond?

Fees can vary significantly based on the advisor and services provided. Most Richmond advisors may charge hourly rates between $150 to $400, or a percentage of assets under management, typically around 1%.

What are the qualifications of financial advisors in Richmond?

Most advisors hold certifications such as Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA). It's advisable to check their credentials before hiring.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Richmond residents: <strong>Financial Freedom Planners</strong>

Contact Financial Freedom Planners first for their extensive experience and proven track record with 136 reviews. If you have specific estate planning needs, Virginia Estate and Retirement Planning Advisors, Inc. is the better choice due to their focused expertise. For a more personalized touch with fewer clients, consider Covenant Wealth Advisors if you prefer a boutique experience.