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Optometrists · Roanoke, VA/Updated June 13, 2026

The 10 Best Optometrists in Roanoke, VA

Find the best optometrists in Roanoke, balancing price and quality for your vision needs. The right choice can make all the difference.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceKartesz Eye Care
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Roanoke-metro optometrists businesses evaluated, top 10 ranked by Vetted Score.

Your vision is essential, and finding a trusted optometrist in Roanoke can significantly impact your eye health. With a mix of well-established leaders and smaller practices in the area, this ranking will help you navigate your options.

We evaluated ten local optometrists based on their Vetted Scores, which reflect customer ratings and reviews. Our list highlights practices that not only offer competitive pricing but also maintain a strong reputation for quality care.

10optometrists evaluated in Roanoke
4.48average rating across the field
4.4Kcustomer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does optometrists cost in Roanoke? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Kartesz Eye Care

★★★★★4.8(1,482 reviews)

Kartesz Eye Care holds an impressive 4.8 rating from 1,482 reviews.

Read full review
Best Value
94Score

Kartesz Family Eye Care

★★★★★4.8(808 reviews)

Kartesz Family Eye Care also boasts a 4.8 rating, with 808 reviews highlighting friendly staff and affordable pricing.

Read full review
Most Reviewed
92Score

LensCrafters

★★★★★4.8(483 reviews)

LensCrafters has a solid 4.8 rating based on 483 reviews, with customers praising the quality of eyewear and quick service.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
Kartesz Eye Care
Kartesz Eye Care
Editor's Choice
96Score
4.8★★★★★
1,482Comprehensive eye care with personalized service
2
94Score
4.8★★★★★
808Families looking for affordable eye care
3
LensCrafters
LensCrafters
Most Reviewed
92Score
4.8★★★★★
483Quick and convenient eyewear solutions
4
92Score
4.8★★★★★
483Efficient eyewear services
5
89Score
4.8★★★★★
264Personalized eye care
6
87Score
4.7★★★★★
347Surgical eye procedures
7
85Score
4.8★★★★★
69Calm and attentive eye care
8
82Score
4.3★★★★★
159Specialized eye care services
9
80Score
3.6★★★★★
169Basic, affordable eye care
10
78Score
3.4★★★★★
156Budget-conscious patients
Methodology

How we evaluated all 10 optometrists.

To compile our list, we reviewed 10 optometrists in the Roanoke area, focusing on their overall ratings and the number of customer reviews. Each practice was scored on a transparent scale from 0 to 100, ensuring that no one pays for placement in our rankings.

We refresh this list monthly to incorporate new reviews and ratings, providing you with the most current information. Our goal is to help you make an informed decision based on reliable data.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Kartesz Eye Care

★★★★★4.8(1,482 reviews)
96Score

Kartesz Eye Care holds an impressive 4.8 rating from 1,482 reviews. Customers frequently commend the staff's professionalism and the thoroughness of eye exams. This practice is best for those seeking comprehensive eye care with a personal touch. However, appointment availability can be limited during peak times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is comprehensive eye care with personalized service. It serves Roanoke, VA, with $100 to $250 for eye exams pricing, and the honest trade-offs are limited appointment availability during busy periods and parking can be challenging.

Pros

  • Highly professional staff
  • Thorough eye examinations
  • Strong community reputation

Cons

  • Limited appointment availability during busy periods
  • Parking can be challenging
Best forComprehensive eye care with personalized service
Service areaRoanoke, VA
Typical pricing$100 to $250 for eye exams
2
Best Value

Kartesz Family Eye Care

★★★★★4.8(808 reviews)
94Score

Kartesz Family Eye Care also boasts a 4.8 rating, with 808 reviews highlighting friendly staff and affordable pricing. Many patients appreciate the family-oriented atmosphere and the variety of eyewear options. The only downside is that some users report longer wait times for appointments. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is families looking for affordable eye care. It serves Roanoke, VA, with $80 to $200 for eye exams pricing, and the honest trade-offs are longer wait times for appointments and limited advanced treatment options.

Pros

  • Family-oriented environment
  • Affordable pricing
  • Wide selection of eyewear

Cons

  • Longer wait times for appointments
  • Limited advanced treatment options
Best forFamilies looking for affordable eye care
Service areaRoanoke, VA
Typical pricing$80 to $200 for eye exams
3
Most Reviewed

LensCrafters

★★★★★4.8(483 reviews)
92Score

LensCrafters has a solid 4.8 rating based on 483 reviews, with customers praising the quality of eyewear and quick service. This location is ideal for those who need glasses or contacts in a hurry. However, some reviews mention that pricing can be on the higher side compared to competitors. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is quick and convenient eyewear solutions. It serves Roanoke, VA, with $150 to $400 for glasses pricing, and the honest trade-offs are higher pricing than some competitors and limited customization options for glasses.

Pros

  • Quick service
  • High-quality eyewear
  • Convenient location

Cons

  • Higher pricing than some competitors
  • Limited customization options for glasses
Best forQuick and convenient eyewear solutions
Service areaRoanoke, VA
Typical pricing$150 to $400 for glasses
4

LensCrafters

★★★★★4.8(483 reviews)
92Score

This LensCrafters location also has a 4.8 rating with the same number of reviews as its counterpart. Customers appreciate the knowledgeable staff and the efficiency of their services. However, the pricing can be a bit steep, as noted by some reviewers. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is efficient eyewear services. It serves Roanoke, VA, with $150 to $400 for glasses pricing, and the honest trade-offs are higher pricing and limited wait time options.

Pros

  • Knowledgeable staff
  • Efficient service
  • Wide range of products

Cons

  • Higher pricing
  • Limited wait time options
Best forEfficient eyewear services
Service areaRoanoke, VA
Typical pricing$150 to $400 for glasses
5

Heartland Eyecare

★★★★★4.8(264 reviews)
89Score

Heartland Eyecare has a commendable 4.8 rating from 264 reviews. Patients appreciate the friendly staff and the thoroughness of exams. This practice is suitable for those seeking personalized care. However, some have noted that the office can get busy, leading to longer wait times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized eye care. It serves Roanoke, VA, with $90 to $220 for eye exams pricing, and the honest trade-offs are busy office leading to longer waits and limited parking.

Pros

  • Friendly staff
  • Thorough exams
  • Personalized care

Cons

  • Busy office leading to longer waits
  • Limited parking
Best forPersonalized eye care
Service areaRoanoke, VA
Typical pricing$90 to $220 for eye exams
6

Eye Care Surgery Inc

★★★★★4.7(347 reviews)
87Score

Eye Care Surgery Inc has a 4.7 rating from 347 reviews. Patients commend the expertise of the surgeons and the quality of care. This practice is best for those considering eye surgery options. However, some patients report that the surgical process can feel rushed at times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is surgical eye procedures. It serves Roanoke, VA, with $1,500 to $3,000 for surgery pricing, and the honest trade-offs are rushed surgical process and limited non-surgical options.

Pros

  • Expert surgical team
  • Quality care
  • Good follow-up support

Cons

  • Rushed surgical process
  • Limited non-surgical options
Best forSurgical eye procedures
Service areaRoanoke, VA
Typical pricing$1,500 to $3,000 for surgery
7

Heartland Eyecare

★★★★★4.8(69 reviews)
85Score

This second Heartland Eyecare location holds a 4.8 rating from 69 reviews. Reviews highlight the attentive staff and comfortable environment. It is suited for patients looking for a calm experience. However, the limited number of reviews makes it less proven than other options. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is calm and attentive eye care. It serves Roanoke, VA, with $90 to $220 for eye exams pricing, and the honest trade-offs are limited reviews and less established compared to others.

Pros

  • Attentive staff
  • Comfortable environment
  • Good selection of eyewear

Cons

  • Limited reviews
  • Less established compared to others
Best forCalm and attentive eye care
Service areaRoanoke, VA
Typical pricing$90 to $220 for eye exams
8

Vistar Eye Center

★★★★★4.3(159 reviews)
82Score

Vistar Eye Center has a 4.3 rating from 159 reviews. Patients appreciate the variety of services offered and the knowledgeable staff. This location is good for those needing specialized eye care. However, some customers have reported inconsistent experiences with wait times and service quality. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is specialized eye care services. It serves Roanoke, VA, with $100 to $300 for eye exams pricing, and the honest trade-offs are inconsistent service quality and long wait times reported.

Pros

  • Variety of services
  • Knowledgeable staff
  • Specialized care options

Cons

  • Inconsistent service quality
  • Long wait times reported
Best forSpecialized eye care services
Service areaRoanoke, VA
Typical pricing$100 to $300 for eye exams
9

Johnson Curran Optometry Centers

★★★★★3.6(169 reviews)
80Score

Johnson Curran Optometry Centers has a rating of 3.6 based on 169 reviews. Some patients appreciate the affordability and convenience of this location. However, the lower rating indicates mixed experiences, with several reviews mentioning rushed appointments and less personalized care. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is basic, affordable eye care. It serves Roanoke, VA, with $70 to $150 for eye exams pricing, and the honest trade-offs are rushed appointments and mixed patient experiences.

Pros

  • Affordable options
  • Convenient location
  • Basic eye care services

Cons

  • Rushed appointments
  • Mixed patient experiences
Best forBasic, affordable eye care
Service areaRoanoke, VA
Typical pricing$70 to $150 for eye exams
10

Johnson Curran Optometry Centers

★★★★★3.4(156 reviews)
78Score

This second Johnson Curran location has a 3.4 rating from 156 reviews. Patients have noted affordability, but many also mention unsatisfactory service. This practice may work for those seeking budget options, but the overall experience may leave something to be desired. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is budget-conscious patients. It serves Roanoke, VA, with $70 to $150 for eye exams pricing, and the honest trade-offs are unsatisfactory service reported and lower quality of care.

Pros

  • Budget-friendly
  • Convenient for quick visits

Cons

  • Unsatisfactory service reported
  • Lower quality of care
Best forBudget-conscious patients
Service areaRoanoke, VA
Typical pricing$70 to $150 for eye exams
Before you book

How to choose an optometrist in Roanoke

When selecting an optometrist, consider both the quality of care and the cost of services. Here are key factors to weigh:

Review Ratings

Look for providers with high ratings and a substantial number of reviews. This indicates consistent quality and patient satisfaction.

Service Offerings

Consider what services are available, such as eye exams, contact lens fittings, or specialized care for conditions like glaucoma.

Location and Accessibility

Choose a practice that is conveniently located and offers flexible hours to fit your schedule.

What it costs

What optometry costs in Roanoke

Understanding the costs associated with eye care can help you budget effectively. Here’s what you can typically expect to pay:

Basic Eye Exam$50 to $100, depending on the provider and specific tests included.
Contact Lens Fitting$100 to $200, which may include a follow-up exam.
Prescription Glasses$100 to $500, based on frame and lens selections.
Specialized Eye Care$150 to $300, depending on the condition and treatment required.

Frequently asked questions

How much does an eye exam cost in Roanoke?

Eye exams in Roanoke typically range from $100 to $200, depending on the provider and the type of exam.

What are the operating hours for optometrists in Roanoke?

Most optometrists in Roanoke operate from 9 AM to 6 PM on weekdays, with some offering Saturday hours.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Roanoke residents: <strong>Kartesz Eye Care</strong>

Choose Kartesz Eye Care for the best overall experience with a stellar 4.8 rating from 1,482 reviews. If you seek great value, Kartesz Family Eye Care also shines with a 4.8 rating on 808 reviews. For a splurge, consider LensCrafters, where you can find quality service and products, rated 4.8 from 483 reviews.