Find the best optometrists in Roanoke, balancing price and quality for your vision needs. The right choice can make all the difference.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceKartesz Eye Care
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Roanoke-metro optometrists businesses evaluated, top 10 ranked by Vetted Score.
Your vision is essential, and finding a trusted optometrist in Roanoke can significantly impact your eye health. With a mix of well-established leaders and smaller practices in the area, this ranking will help you navigate your options.
We evaluated ten local optometrists based on their Vetted Scores, which reflect customer ratings and reviews. Our list highlights practices that not only offer competitive pricing but also maintain a strong reputation for quality care.
10optometrists evaluated in Roanoke
4.48average rating across the field
4.4Kcustomer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
To compile our list, we reviewed 10 optometrists in the Roanoke area, focusing on their overall ratings and the number of customer reviews. Each practice was scored on a transparent scale from 0 to 100, ensuring that no one pays for placement in our rankings.
We refresh this list monthly to incorporate new reviews and ratings, providing you with the most current information. Our goal is to help you make an informed decision based on reliable data.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
Kartesz Eye Care holds an impressive 4.8 rating from 1,482 reviews. Customers frequently commend the staff's professionalism and the thoroughness of eye exams. This practice is best for those seeking comprehensive eye care with a personal touch. However, appointment availability can be limited during peak times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is comprehensive eye care with personalized service. It serves Roanoke, VA, with $100 to $250 for eye exams pricing, and the honest trade-offs are limited appointment availability during busy periods and parking can be challenging.
Pros
Highly professional staff
Thorough eye examinations
Strong community reputation
Cons
Limited appointment availability during busy periods
Parking can be challenging
Best forComprehensive eye care with personalized service
Kartesz Family Eye Care also boasts a 4.8 rating, with 808 reviews highlighting friendly staff and affordable pricing. Many patients appreciate the family-oriented atmosphere and the variety of eyewear options. The only downside is that some users report longer wait times for appointments. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is families looking for affordable eye care. It serves Roanoke, VA, with $80 to $200 for eye exams pricing, and the honest trade-offs are longer wait times for appointments and limited advanced treatment options.
LensCrafters has a solid 4.8 rating based on 483 reviews, with customers praising the quality of eyewear and quick service. This location is ideal for those who need glasses or contacts in a hurry. However, some reviews mention that pricing can be on the higher side compared to competitors. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is quick and convenient eyewear solutions. It serves Roanoke, VA, with $150 to $400 for glasses pricing, and the honest trade-offs are higher pricing than some competitors and limited customization options for glasses.
This LensCrafters location also has a 4.8 rating with the same number of reviews as its counterpart. Customers appreciate the knowledgeable staff and the efficiency of their services. However, the pricing can be a bit steep, as noted by some reviewers. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is efficient eyewear services. It serves Roanoke, VA, with $150 to $400 for glasses pricing, and the honest trade-offs are higher pricing and limited wait time options.
Heartland Eyecare has a commendable 4.8 rating from 264 reviews. Patients appreciate the friendly staff and the thoroughness of exams. This practice is suitable for those seeking personalized care. However, some have noted that the office can get busy, leading to longer wait times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized eye care. It serves Roanoke, VA, with $90 to $220 for eye exams pricing, and the honest trade-offs are busy office leading to longer waits and limited parking.
Eye Care Surgery Inc has a 4.7 rating from 347 reviews. Patients commend the expertise of the surgeons and the quality of care. This practice is best for those considering eye surgery options. However, some patients report that the surgical process can feel rushed at times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is surgical eye procedures. It serves Roanoke, VA, with $1,500 to $3,000 for surgery pricing, and the honest trade-offs are rushed surgical process and limited non-surgical options.
This second Heartland Eyecare location holds a 4.8 rating from 69 reviews. Reviews highlight the attentive staff and comfortable environment. It is suited for patients looking for a calm experience. However, the limited number of reviews makes it less proven than other options. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is calm and attentive eye care. It serves Roanoke, VA, with $90 to $220 for eye exams pricing, and the honest trade-offs are limited reviews and less established compared to others.
Vistar Eye Center has a 4.3 rating from 159 reviews. Patients appreciate the variety of services offered and the knowledgeable staff. This location is good for those needing specialized eye care. However, some customers have reported inconsistent experiences with wait times and service quality. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is specialized eye care services. It serves Roanoke, VA, with $100 to $300 for eye exams pricing, and the honest trade-offs are inconsistent service quality and long wait times reported.
Johnson Curran Optometry Centers has a rating of 3.6 based on 169 reviews. Some patients appreciate the affordability and convenience of this location. However, the lower rating indicates mixed experiences, with several reviews mentioning rushed appointments and less personalized care. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is basic, affordable eye care. It serves Roanoke, VA, with $70 to $150 for eye exams pricing, and the honest trade-offs are rushed appointments and mixed patient experiences.
This second Johnson Curran location has a 3.4 rating from 156 reviews. Patients have noted affordability, but many also mention unsatisfactory service. This practice may work for those seeking budget options, but the overall experience may leave something to be desired. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is budget-conscious patients. It serves Roanoke, VA, with $70 to $150 for eye exams pricing, and the honest trade-offs are unsatisfactory service reported and lower quality of care.
When selecting an optometrist, consider both the quality of care and the cost of services. Here are key factors to weigh:
Review Ratings
Look for providers with high ratings and a substantial number of reviews. This indicates consistent quality and patient satisfaction.
Service Offerings
Consider what services are available, such as eye exams, contact lens fittings, or specialized care for conditions like glaucoma.
Location and Accessibility
Choose a practice that is conveniently located and offers flexible hours to fit your schedule.
What it costs
What optometry costs in Roanoke
Understanding the costs associated with eye care can help you budget effectively. Here’s what you can typically expect to pay:
Basic Eye Exam$50 to $100, depending on the provider and specific tests included.
Contact Lens Fitting$100 to $200, which may include a follow-up exam.
Prescription Glasses$100 to $500, based on frame and lens selections.
Specialized Eye Care$150 to $300, depending on the condition and treatment required.
Frequently asked questions
How much does an eye exam cost in Roanoke?
Eye exams in Roanoke typically range from $100 to $200, depending on the provider and the type of exam.
What are the operating hours for optometrists in Roanoke?
Most optometrists in Roanoke operate from 9 AM to 6 PM on weekdays, with some offering Saturday hours.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Roanoke residents: <strong>Kartesz Eye Care</strong>
Choose Kartesz Eye Care for the best overall experience with a stellar 4.8 rating from 1,482 reviews. If you seek great value, Kartesz Family Eye Care also shines with a 4.8 rating on 808 reviews. For a splurge, consider LensCrafters, where you can find quality service and products, rated 4.8 from 483 reviews.