CityVettedCityvetted
Independent. Never pay-to-play.
Real Estate Agents · Amarillo, TX/Updated June 13, 2026

The 10 Best Real Estate Agents in Amarillo, TX

Finding the right real estate agent can make or break your home buying or selling experience in Amarillo. Our top picks excel in client satisfaction and results.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceThe Connie Taylor Group - Keller Williams
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Amarillo-metro real estate agents businesses evaluated, top 10 ranked by Vetted Score.

Choosing the right real estate agent in Amarillo is critical for navigating the local housing market. With a mix of established leaders and promising newcomers, this list highlights agents who consistently deliver outstanding service.

We evaluated ten local providers based on their ratings and reviews, ensuring a transparent ranking that reflects real client experiences. Each agent listed here has proven their ability to help buyers and sellers achieve their goals in the Amarillo area.

10real estate agents evaluated in Amarillo
4.96average rating across the field
1.2Kcustomer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does real estate agents cost in Amarillo? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

The Connie Taylor Group - Keller Williams

★★★★★5.0(265 reviews)

With a perfect rating of 5 stars from 265 reviews, The Connie Taylor Group - Keller Williams is widely praised for their local market expertise and exceptional customer service.

Read full review
Most Reviewed
94Score

Lori Horner Realty Group

★★★★★4.9(374 reviews)

Lori Horner Realty Group holds a strong rating of 4.9 stars from 374 reviews, making them one of the most reviewed agencies in Amarillo.

Read full review
Best for Newcomers
92Score

Living Texas Style Real Estate Group has an impressive rating of 5 stars from 109 reviews, highlighting their dedication to customer satisfaction.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
265Home buyers and sellers seeking top-notch service
2
94Score
4.9★★★★★
374First-time homebuyers wanting personalized guidance
3
92Score
5.0★★★★★
109Newcomers to Amarillo needing guidance
4
91Score
5.0★★★★★
109Clients needing skilled negotiators
5
88Score
5.0★★★★★
79Families looking for a personalized real estate experience
6
85Score
5.0★★★★★
75Buyers looking for a dedicated agent
7
82Score
5.0★★★★★
45Clients wanting a tailored real estate experience
8
80Score
4.9★★★★★
61Buyers and sellers looking for professionalism
9
78Score
5.0★★★★★
42Clients needing quick property access
10
78Score
4.8★★★★★
81First-time buyers seeking a supportive experience
Methodology

How we evaluated all 10 real estate agents.

To create this ranking, we analyzed the performance of ten real estate agents in Amarillo, looking closely at their Vetted Scores, customer ratings, and the volume of reviews. Our goal was to highlight agents who demonstrate both expertise and a commitment to client satisfaction.

No one pays for placement in our rankings, and we refresh our evaluations monthly to ensure our recommendations remain relevant. This means you can trust that the agents listed here are among the best in the Amarillo market.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

The Connie Taylor Group - Keller Williams

★★★★★5.0(265 reviews)
96Score

With a perfect rating of 5 stars from 265 reviews, The Connie Taylor Group - Keller Williams is widely praised for their local market expertise and exceptional customer service. Clients appreciate their responsiveness and ability to navigate complex transactions. While they are a bit more expensive than some competitors, their proven track record makes them a wise choice for those looking to buy or sell a home in Amarillo.

Pros

  • Outstanding customer service
  • Deep local market knowledge
  • Proven track record in transactions

Cons

  • Higher fees compared to some agents
  • Availability may be limited due to demand
Best forHome buyers and sellers seeking top-notch service
Service areaAmarillo, TX
Typical pricing$250,000 to $500,000
2
Most Reviewed

Lori Horner Realty Group

★★★★★4.9(374 reviews)
94Score

Lori Horner Realty Group holds a strong rating of 4.9 stars from 374 reviews, making them one of the most reviewed agencies in Amarillo. Clients commend their thoroughness and personalized approach, especially in helping first-time homebuyers. However, some clients noted that the busy nature of the market can lead to delays in communication during peak times.

Pros

  • Highly responsive to inquiries
  • Strong focus on first-time buyers
  • Extensive market knowledge

Cons

  • Potential delays during busy periods
  • May not cater to luxury market needs
Best forFirst-time homebuyers wanting personalized guidance
Service areaAmarillo, TX
Typical pricing$200,000 to $400,000
3
Best for Newcomers

Living Texas Style Real Estate Group, brokered by eXp Realty LLC

★★★★★5.0(109 reviews)
92Score

Living Texas Style Real Estate Group has an impressive rating of 5 stars from 109 reviews, highlighting their dedication to customer satisfaction. Reviewers appreciate their friendly demeanor and willingness to go the extra mile for clients new to the Amarillo area. However, their smaller review base may suggest they are still building a strong reputation.

Pros

  • Warm and friendly service
  • Strong support for newcomers
  • Willingness to go above and beyond

Cons

  • Smaller review base compared to others
  • Limited experience with luxury properties
Best forNewcomers to Amarillo needing guidance
Service areaAmarillo, TX
Typical pricing$150,000 to $350,000
4

Moreland Real Estate Group

★★★★★5.0(109 reviews)
91Score

Moreland Real Estate Group also enjoys a 5-star rating from 109 reviews. Clients highlight their professionalism and dedication to finding the right property. They excel in negotiations, ensuring clients get the best deals. However, some clients mention that their availability can sometimes be limited due to high demand. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is clients needing skilled negotiators. It serves Amarillo, TX, with $200,000 to $450,000 pricing, and the honest trade-offs are limited availability at peak times and may focus on mid-range properties.

Pros

  • Professional and knowledgeable agents
  • Strong negotiation skills
  • Client-focused approach

Cons

  • Limited availability at peak times
  • May focus on mid-range properties
Best forClients needing skilled negotiators
Service areaAmarillo, TX
Typical pricing$200,000 to $450,000
5

Haley Sutter, Amarillo Realtor®

★★★★★5.0(79 reviews)
88Score

Haley Sutter, Amarillo Realtor® holds a 5-star rating from 79 reviews, with clients praising her approachable nature and local knowledge. She is particularly adept at helping families find homes that suit their needs. However, as a newer agent, her experience level may be less than some competitors. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is families looking for a personalized real estate experience. It serves Amarillo, TX, with $180,000 to $400,000 pricing, and the honest trade-offs are less experience than more established agents and fewer reviews to gauge performance.

Pros

  • Friendly and approachable demeanor
  • Strong understanding of local neighborhoods
  • Great for family-oriented buyers

Cons

  • Less experience than more established agents
  • Fewer reviews to gauge performance
Best forFamilies looking for a personalized real estate experience
Service areaAmarillo, TX
Typical pricing$180,000 to $400,000
6

William Wheeler, REALTOR

★★★★★5.0(75 reviews)
85Score

William Wheeler, REALTOR has a solid rating of 5 stars from 75 reviews. Clients commend his dedication and willingness to assist throughout the buying process. He is particularly insightful about the Amarillo market. However, some reviews suggest he may not have as extensive a portfolio as larger agencies. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is buyers looking for a dedicated agent. It serves Amarillo, TX, with $150,000 to $350,000 pricing, and the honest trade-offs are limited portfolio compared to larger firms and may not handle high-end transactions.

Pros

  • Dedicated and helpful
  • Insightful about the Amarillo market
  • Responsive communication

Cons

  • Limited portfolio compared to larger firms
  • May not handle high-end transactions
Best forBuyers looking for a dedicated agent
Service areaAmarillo, TX
Typical pricing$150,000 to $350,000
7

Meraki Real Estate Group

★★★★★5.0(45 reviews)
82Score

Meraki Real Estate Group has earned a 5-star rating from 45 reviews, with clients appreciating their personalized service and attention to detail. They are particularly good at understanding clients' needs and preferences. However, their smaller client base might indicate less experience in the competitive Amarillo market. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is clients wanting a tailored real estate experience. It serves Amarillo, TX, with $160,000 to $360,000 pricing, and the honest trade-offs are smaller client base indicates less experience and limited resources compared to larger agencies.

Pros

  • Personalized attention to clients
  • Detail-oriented approach
  • Understanding of client preferences

Cons

  • Smaller client base indicates less experience
  • Limited resources compared to larger agencies
Best forClients wanting a tailored real estate experience
Service areaAmarillo, TX
Typical pricing$160,000 to $360,000
8

Executive Realty

★★★★★4.9(61 reviews)
80Score

Executive Realty has a strong 4.9-star rating from 61 reviews. Clients appreciate their professionalism and market knowledge, making them a reliable choice for buyers and sellers alike. However, some clients mentioned that their communication could improve during busy periods. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is buyers and sellers looking for professionalism. It serves Amarillo, TX, with $200,000 to $400,000 pricing, and the honest trade-offs are communication can lag during peak times and less focus on unique properties.

Pros

  • Professional and knowledgeable agents
  • Reliable for both buyers and sellers
  • Good understanding of market trends

Cons

  • Communication can lag during peak times
  • Less focus on unique properties
Best forBuyers and sellers looking for professionalism
Service areaAmarillo, TX
Typical pricing$200,000 to $400,000

Coldwell Banker First Equity has a 5-star rating from 42 reviews. Clients value their extensive network and resources, which can be beneficial in finding properties quickly. However, their smaller review count may indicate less frequent client engagement compared to other firms. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is clients needing quick property access. It serves Amarillo, TX, with $150,000 to $300,000 pricing, and the honest trade-offs are smaller review base suggests less client interaction and may not have as personalized service.

Pros

  • Extensive network of resources
  • Quick property search capabilities
  • Stable reputation in the market

Cons

  • Smaller review base suggests less client interaction
  • May not have as personalized service
Best forClients needing quick property access
Service areaAmarillo, TX
Typical pricing$150,000 to $300,000
10

Triangle Realty

★★★★★4.8(81 reviews)
78Score

Triangle Realty has a respectable rating of 4.8 stars from 81 reviews. Clients appreciate their friendly service and willingness to help throughout the buying process. However, some reviews mention that their market knowledge may not be as deep as larger firms. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is first-time buyers seeking a supportive experience. It serves Amarillo, TX, with $130,000 to $300,000 pricing, and the honest trade-offs are market knowledge may be less extensive and limited resources for comprehensive searches.

Pros

  • Friendly and approachable staff
  • Willingness to assist clients
  • Good for first-time homebuyers

Cons

  • Market knowledge may be less extensive
  • Limited resources for comprehensive searches
Best forFirst-time buyers seeking a supportive experience
Service areaAmarillo, TX
Typical pricing$130,000 to $300,000
Before you book

How to choose a real estate agent in Amarillo

Selecting a real estate agent is a significant decision that can impact your home buying or selling experience. Here are essential questions to ask potential agents to guide your choice.

What is your experience in the Amarillo market?

Understanding an agent's familiarity with local neighborhoods and trends helps ensure they can provide valuable insights.

Can you provide references from past clients?

Speaking with previous clients can give you a sense of an agent's communication style and effectiveness.

What is your marketing strategy for selling homes?

An effective marketing plan is crucial for attracting buyers. Ask how the agent plans to showcase your property.

What it costs

What real estate agents cost in Amarillo

Standard CommissionMost agents charge around 5% to 6% of the home sale price, split between the buyer's and seller's agents.
Flat Fee ServicesSome agents offer flat fee services ranging from $1,000 to $5,000, depending on the services provided.
Discount BrokeragesDiscount brokers may charge lower commissions, typically around 1% to 3%, but may offer fewer services.
Buyer RepresentationBuyers usually do not pay agents directly; instead, the seller pays the commission, which is often around 3%.

Frequently asked questions

How much does real estate service cost in Amarillo?

Real estate commissions in Amarillo typically range from 5% to 6% of the home's sale price, but this can vary based on the agent and specific agreements.

What should I look for in a real estate agent in Amarillo?

Look for agents with strong local market knowledge, a solid track record of successful transactions, and positive client reviews, particularly focusing on their responsiveness and negotiation skills.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Amarillo homebuyers: <strong>The Connie Taylor Group - Keller Williams</strong>

The Connie Taylor Group - Keller Williams is the clear leader for homebuyers in Amarillo, boasting a perfect 5-star rating from 265 reviews. If you value extensive experience and a proven track record, this team is your best bet. For those who want slightly more options, Lori Horner Realty Group is a strong alternative, especially if you prefer a realtor with more client interactions, as evidenced by their 4.9-star rating from 374 reviews. Lastly, if you are looking for a boutique approach, consider Living Texas Style Real Estate Group, brokered by eXp Realty LLC, which offers personalized service and has a solid 5-star rating from 109 reviews. Each of these choices brings unique strengths to the table, so your decision should reflect your specific needs and preferences.