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Local services · Winston-Salem, NC/Updated June 13, 2026

The Best Real Estate Agents in Winston-Salem, NC

Find the perfect real estate agent to help you navigate the Winston-Salem housing market with our expertly ranked picks.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceAshley Lay Real Estate | Keller Williams Realty Elite
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Winston-Salem-metro real estate agents businesses evaluated, top 10 ranked by Vetted Score.

Finding a reliable real estate agent can significantly impact your buying or selling experience. In Winston-Salem, NC, the real estate market is thriving, making it essential to choose an agent who understands the local landscape.

We evaluated ten real estate agents based on their ratings, number of reviews, and overall reputation in the community. Our goal was to highlight those who consistently deliver exceptional service and results.

10providers evaluated in Winston-Salem
4.75average rating across the field
1.2Kcustomer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Winston-Salem? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
96Score

With a perfect rating of 5 and 217 reviews, Ashley Lay Real Estate stands out for its personalized service and deep local knowledge.

Read full review
Most Reviewed
93Score

The Ginther Group boasts an impressive rating of 4.9 from 433 reviews, showcasing their strong reputation in the Winston-Salem market.

Read full review
Top Pick
92Score

Fader Real Estate | Winston-Salem | Realtors

★★★★★5.0(114 reviews)

Fader Real Estate holds a perfect rating of 5 with 114 reviews, reflecting their commitment to exceptional customer service.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
217Personalized real estate service
2
93Score
4.9★★★★★
433Comprehensive marketing and support
3
92Score
5.0★★★★★
114First-time homebuyers
4
91Score
4.9★★★★★
212Negotiation expertise
5
89Score
4.8★★★★★
90Comprehensive real estate services
6
88Score
4.9★★★★★
43Personalized home search
7
87Score
4.8★★★★★
51Proactive communication
8
84Score
4.6★★★★★
60Professional support
9
81Score
4.8★★★★★
13Friendly service and local expertise
10
78Score
3.8★★★★★
12Established brand presence
Methodology

How we evaluated all 10 providers.

Our evaluation process involved analyzing online reviews, customer feedback, and overall performance in the Winston-Salem market. We ensure that no business pays for placement, allowing us to provide unbiased rankings.

This ranking is updated monthly to reflect the latest data, ensuring that our recommendations remain current and relevant for those seeking real estate services.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Ashley Lay Real Estate | Keller Williams Realty Elite

★★★★★5.0(217 reviews)
96Score

With a perfect rating of 5 and 217 reviews, Ashley Lay Real Estate stands out for its personalized service and deep local knowledge. Reviewers commend Ashley's responsiveness and commitment to client satisfaction, making her an excellent choice for both buyers and sellers. However, some clients note that her team may be busy during peak seasons, potentially leading to longer response times.

Pros

  • Top-rated service
  • Highly responsive
  • Strong local knowledge

Cons

  • Busy during peak times
  • Limited team size
Best forPersonalized real estate service
Service areaWinston-Salem and surrounding areas
Typical pricing$300,000 to $500,000
2
Most Reviewed

The Ginther Group of Keller Williams Realty Elite

★★★★★4.9(433 reviews)
93Score

The Ginther Group boasts an impressive rating of 4.9 from 433 reviews, showcasing their strong reputation in the Winston-Salem market. Clients praise their comprehensive marketing strategies and extensive network, which help facilitate smooth transactions. However, some clients mention that their high volume of business can sometimes result in less personalized attention.

Pros

  • Extensive network
  • Effective marketing strategies
  • High client satisfaction

Cons

  • Less personalized attention
  • Busy schedules
Best forComprehensive marketing and support
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $600,000
3

Fader Real Estate | Winston-Salem | Realtors

★★★★★5.0(114 reviews)
92Score

Fader Real Estate holds a perfect rating of 5 with 114 reviews, reflecting their commitment to exceptional customer service. Clients appreciate their extensive market knowledge and ability to guide buyers through the process. While they have a strong local presence, some clients feel that their availability can be limited during busy periods.

Pros

  • Excellent customer service
  • Strong market knowledge
  • Guidance for first-time buyers

Cons

  • Limited availability during busy times
  • Smaller team
Best forFirst-time homebuyers
Service areaWinston-Salem and surrounding areas
Typical pricing$200,000 to $400,000
4

Leonard Ryden Burr Real Estate

★★★★★4.9(212 reviews)
91Score

Leonard Ryden Burr Real Estate has a strong rating of 4.9 based on 212 reviews. Clients praise their professionalism and deep understanding of the Winston-Salem market. They are particularly noted for their ability to negotiate favorable terms. However, some clients have expressed concerns about their responsiveness during peak times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is negotiation expertise. It serves Winston-Salem and surrounding areas, with $250,000 to $500,000 pricing, and the honest trade-offs are responsiveness can vary and busy during peak seasons.

Pros

  • High professionalism
  • Strong negotiation skills
  • Deep market understanding

Cons

  • Responsiveness can vary
  • Busy during peak seasons
Best forNegotiation expertise
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $500,000
5

Coldwell Banker Advantage: Winston-Salem

★★★★★4.8(90 reviews)
89Score

Coldwell Banker Advantage has a solid rating of 4.8 with 90 reviews. Clients appreciate their comprehensive services and the professionalism of their agents. They are well-versed in the local market and often provide valuable insights. However, some clients have noted that the level of service may vary between agents. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is comprehensive real estate services. It serves Winston-Salem and surrounding areas, with $250,000 to $550,000 pricing, and the honest trade-offs are service level may vary and busy agents.

Pros

  • Comprehensive services
  • Professional agents
  • Local market insights

Cons

  • Service level may vary
  • Busy agents
Best forComprehensive real estate services
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $550,000
6

Fannie Fleming | Winston Salem NC REALTOR

★★★★★4.9(43 reviews)
88Score

Fannie Fleming holds a strong rating of 4.9 from 43 reviews. Clients commend her personalized approach and dedication to helping them find their ideal home. She is known for her responsiveness and thoroughness. However, her limited number of reviews makes her a promising but unproven option for some clients. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is personalized home search. It serves Winston-Salem and surrounding areas, with $200,000 to $400,000 pricing, and the honest trade-offs are limited reviews and less established in the market.

Pros

  • Personalized service
  • Dedicated to clients
  • Responsive

Cons

  • Limited reviews
  • Less established in the market
Best forPersonalized home search
Service areaWinston-Salem and surrounding areas
Typical pricing$200,000 to $400,000
7
87Score

Head Realty Group has a rating of 4.8 based on 51 reviews, highlighting their strong client relationships and market knowledge. Clients appreciate their proactive communication and support throughout the buying process. However, some have noted that their team size can limit availability during peak times. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is proactive communication. It serves Winston-Salem and surrounding areas, with $250,000 to $500,000 pricing, and the honest trade-offs are limited availability and smaller team.

Pros

  • Strong client relationships
  • Proactive communication
  • Market knowledge

Cons

  • Limited availability
  • Smaller team
Best forProactive communication
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $500,000
8
84Score

Berkshire Hathaway HomeServices Carolinas Realty has a respectable rating of 4.6 from 60 reviews. Clients praise their professionalism and extensive resources. They provide solid support for both buyers and sellers. However, some clients have mentioned that they felt less personalized attention compared to smaller firms. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is professional support. It serves Winston-Salem and surrounding areas, with $250,000 to $600,000 pricing, and the honest trade-offs are less personalized attention and busy agents.

Pros

  • Professionalism
  • Extensive resources
  • Solid support

Cons

  • Less personalized attention
  • Busy agents
Best forProfessional support
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $600,000
9

Forsyth Realty Group

★★★★★4.8(13 reviews)
81Score

Forsyth Realty Group has a rating of 4.8 based on just 13 reviews. Clients commend their friendly service and local expertise. While they show promise, their thin review base makes them a less established choice for clients looking for proven results. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is friendly service and local expertise. It serves Winston-Salem and surrounding areas, with $200,000 to $400,000 pricing, and the honest trade-offs are thin review base and less established.

Pros

  • Friendly service
  • Local expertise

Cons

  • Thin review base
  • Less established
Best forFriendly service and local expertise
Service areaWinston-Salem and surrounding areas
Typical pricing$200,000 to $400,000
10

Allen Tate Realtors Winston-Salem

★★★★★3.8(12 reviews)
78Score

Allen Tate Realtors holds a rating of 3.8 from 12 reviews. While they offer a range of services, clients have noted inconsistent experiences and varying levels of satisfaction. Their limited review base raises concerns about reliability for prospective clients. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is established brand presence. It serves Winston-Salem and surrounding areas, with $250,000 to $500,000 pricing, and the honest trade-offs are inconsistent experiences and limited reviews.

Pros

  • Range of services
  • Established brand

Cons

  • Inconsistent experiences
  • Limited reviews
Best forEstablished brand presence
Service areaWinston-Salem and surrounding areas
Typical pricing$250,000 to $500,000
Before you book

How to choose a real estate agent in Winston-Salem

Choosing the right real estate agent can make a world of difference in your home buying or selling journey. Here are some key factors to consider when making your selection.

Experience and Expertise

Look for agents with a proven track record in the Winston-Salem area, particularly in the neighborhoods you are interested in.

Client Reviews

Pay attention to client feedback and ratings, which can give you insight into an agent's reliability and effectiveness.

Communication Style

Choose an agent who communicates clearly and frequently, ensuring you stay informed throughout the process.

Negotiation Skills

Assess the agent's ability to negotiate favorable terms, which can save you money and lead to a successful transaction.

What it costs

What real estate services cost in Winston-Salem

The cost of hiring a real estate agent in Winston-Salem can vary based on several factors, including the agent's commission rate and the property's price. Typically, agent commissions range from 5% to 6% of the home's sale price.

Home Buying ServicesExpect to pay around 5% to 6% of the home's purchase price as a commission to the agent.
Home Selling ServicesSellers typically incur a commission of 5% to 6%, which is split between the buyer's and seller's agents.
Consultation FeesSome agents may charge a flat fee for initial consultations, usually ranging from $100 to $300.
Additional ServicesServices like staging or marketing may incur extra costs, generally between $500 to $2,000.

Frequently asked questions

How much does real estate services cost in Winston-Salem?

Typically, agent commissions range from 5% to 6% of the home's sale price.

What should I look for in a real estate agent?

Consider experience, client reviews, communication style, and negotiation skills.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Winston-Salem homebuyers: Editor's Choice Ashley Lay Real Estate

Our top three picks for real estate agents in Winston-Salem include Ashley Lay Real Estate, recognized for its personalized service, The Ginther Group, acclaimed for its comprehensive marketing strategies, and Fader Real Estate, noted for its exceptional customer service. These agents consistently demonstrate their ability to meet client needs effectively.