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Real Estate Agents · Winston-Salem, NC/Updated June 13, 2026

The 10 Best Real Estate Agents in Winston-Salem, NC

Finding the right real estate agent in Winston-Salem is essential for navigating the local market. Here’s how to make an informed choice.

Editorially independent10 companies evaluated
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Latest update · June 13, 2026: Initial ranking published. 10 Winston-Salem-metro real estate agents businesses evaluated, top 10 ranked by Vetted Score.

In Winston-Salem, the real estate market is a blend of established firms and newer agents. Whether buying or selling, choosing the right real estate agent can significantly impact your experience and outcomes.

We evaluated ten real estate agents based on their customer reviews, ratings, and overall reputation in the community. This list reflects agents who have demonstrated consistent excellence and client satisfaction.

Our top picks

At a glance · three categories

All 0, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
Methodology

How we evaluated all 10 real estate agents.

To compile our rankings, we carefully analyzed reviews from clients, focusing on both the quantity and quality of feedback. We ensured that no business could pay for a higher placement, maintaining our commitment to impartiality.

Our evaluations are refreshed monthly to capture any changes in performance or client satisfaction. This approach guarantees that you are getting the most current and relevant information about real estate agents in Winston-Salem.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
Before you book

How to choose a real estate agent in Winston-Salem

Choosing the right real estate agent involves balancing trust, reputation, and cost. Here are key factors to consider when making your decision.

Check reviews and ratings

Look for agents with high ratings and a substantial number of reviews. This indicates a track record of satisfied clients.

Consider experience and specialization

Identify agents who specialize in your type of transaction, whether buying or selling, to ensure they understand the local market dynamics.

Evaluate communication style

Choose an agent who communicates effectively and aligns with your preferences. Clear communication is key to a smooth transaction.

What it costs

What real estate agents cost in Winston-Salem

The cost of hiring a real estate agent in Winston-Salem typically includes commission fees based on the sale price of the property. Here’s what you can expect:

Standard commission (5% to 6%)Most agents charge a commission of 5% to 6% of the sale price, which is split between the buyer’s and seller’s agents.
Discount brokers (1% to 3%)Some discount brokers offer lower commission rates, ranging from 1% to 3%, but may provide limited services.
Flat fee services ($500 to $3,000)Flat fee agents charge a set amount for specific services, which can range from $500 to $3,000 depending on the services offered.
Buyer’s agent fees (typically covered by seller)In most cases, the seller pays the buyer’s agent fees, which means buyers often don't pay out-of-pocket for representation.

Frequently asked questions

How much does real estate services cost in Winston-Salem?

Real estate agent commissions in Winston-Salem typically range from 5% to 6% of the home's sale price, which is standard across many U.S. markets.

What should I look for in a real estate agent in Winston-Salem?

Look for agents with high ratings and a solid number of reviews, like those listed here, to ensure you receive knowledgeable and responsive service.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Winston-Salem home buyers and sellers: <strong>Ashley Lay Real Estate | Keller Williams Realty Elite</strong>

Ashley Lay Real Estate | Keller Williams Realty Elite is your best overall choice, thanks to its perfect 5-star rating from 218 reviews. For great value, consider The Ginther Group of Keller Williams Realty Elite, which offers a stellar 4.9-star rating on a substantial 453 reviews. If you're looking to splurge, Leonard Ryden Burr Real Estate delivers exceptional service with a 4.9-star rating from 223 reviews.