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Financial Advisors · Altoona, PA/Updated June 13, 2026

The 9 Best Financial Advisors in Altoona, PA

Finding the right financial advisor can be daunting. This guide helps you avoid common pitfalls and choose wisely.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceEardley Financial Agency, LLC
94Score
Latest update · June 13, 2026: Initial ranking published. 10 Altoona-metro financial advisors businesses evaluated, top 9 ranked by Vetted Score.

Choosing a financial advisor is a significant decision that can impact your financial future. In Altoona, where trust in local providers is still developing, selecting the right expert is crucial. Our evaluation of the top financial advisors in the area considers their ratings, number of reviews, and overall client satisfaction, helping you make an informed choice.

We ranked nine providers based on a transparent Vetted Score, ensuring that no one pays for placement. Our list reflects a monthly refresh of reviews and ratings, so you can trust that the information is current and relevant to your needs.

10financial advisors evaluated in Altoona
4.78average rating across the field
115customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Altoona? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
94Score

Eardley Financial Agency, LLC

★★★★★5.0(58 reviews)

With a perfect 5-star rating from 58 reviews, Eardley Financial Agency, LLC is a trusted name in Altoona.

Read full review
Best Value
93Score

Luchini Financial

★★★★★5.0(44 reviews)

Luchini Financial has also garnered a 5-star rating from 44 reviews.

Read full review
Most Reviewed
90Score

Seltzer Financial Strategies

★★★★★5.0(3 reviews)

Seltzer Financial Strategies holds a 5-star rating based on 3 reviews.

Read full review

All 9, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
94Score
5.0★★★★★
58Retirement planning and investment strategies
2
93Score
5.0★★★★★
44Comprehensive financial planning at competitive rates
3
90Score
5.0★★★★★
3Tailored investment strategies
4
82Score
5.0★★★★★
3Understanding complex financial concepts
5
80Score
5.0★★★★★
2Personalized financial attention
6
78Score
5.0★★★★★
1Individuals seeking thorough financial advice
7
78Score
5.0★★★★★
1Expert financial guidance
8
78Score
5.0★★★★★
1Individuals seeking satisfactory service
9
78Score
3.0★★★★★
2Individuals looking for basic financial services
Methodology

How we evaluated all 10 financial advisors.

To evaluate financial advisors in Altoona, we assessed ten local providers, focusing on their star ratings and the volume of client reviews. This approach provides insight into their reliability and quality of service, essential factors for anyone seeking financial guidance.

The rankings are based solely on client feedback, with no influence from the businesses themselves. This ensures an unbiased view of each advisor's performance, allowing you to make a decision backed by genuine experiences from other clients.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Eardley Financial Agency, LLC

★★★★★5.0(58 reviews)
94Score

With a perfect 5-star rating from 58 reviews, Eardley Financial Agency, LLC is a trusted name in Altoona. Clients appreciate their personalized service and in-depth financial planning. They're particularly known for retirement planning and investment strategies. However, some reviewers mention that availability can be limited during peak times. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is retirement planning and investment strategies. It serves Altoona, PA, with $100 to $300 per hour pricing, and the honest trade-offs are limited availability during busy seasons.

Pros

  • Highly rated for personalized service
  • Expertise in retirement planning
  • Strong client relationships

Cons

  • Limited availability during busy seasons
Best forRetirement planning and investment strategies
Service areaAltoona, PA
Typical pricing$100 to $300 per hour
2
Best Value

Luchini Financial

★★★★★5.0(44 reviews)
93Score

Luchini Financial has also garnered a 5-star rating from 44 reviews. Clients often highlight their value for money and effective communication. They excel in comprehensive financial planning and offer competitive rates. A downside noted by some is the occasional delay in response times during busy periods. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is comprehensive financial planning at competitive rates. It serves Altoona, PA, with $75 to $250 per hour pricing, and the honest trade-offs are response times can be slow during peak periods.

Pros

  • Great value for money
  • Effective communication
  • Comprehensive financial planning

Cons

  • Response times can be slow during peak periods
Best forComprehensive financial planning at competitive rates
Service areaAltoona, PA
Typical pricing$75 to $250 per hour
3
Most Reviewed

Seltzer Financial Strategies

★★★★★5.0(3 reviews)
90Score

Seltzer Financial Strategies holds a 5-star rating based on 3 reviews. Clients appreciate the personalized approach and tailored strategies. They're particularly noted for their insightful investment advice. However, with a smaller review base, their reputation is still building, which might concern some potential clients. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored investment strategies. It serves Altoona, PA, with $150 to $400 per hour pricing, and the honest trade-offs are thin review base may raise trust issues.

Pros

  • Personalized financial strategies
  • Insightful investment advice

Cons

  • Thin review base may raise trust issues
Best forTailored investment strategies
Service areaAltoona, PA
Typical pricing$150 to $400 per hour
4

Beck, Smithbower, Ickes Financial, LLC.

★★★★★5.0(3 reviews)
82Score

Beck, Smithbower, Ickes Financial, LLC holds a 5-star rating from 3 reviews. Clients appreciate their approachable style and thorough explanations. They're known for helping clients understand complex financial concepts. However, with so few reviews, their overall reliability remains unproven. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is understanding complex financial concepts. It serves Altoona, PA, with $100 to $300 per hour pricing, and the honest trade-offs are limited reviews make reliability uncertain.

Pros

  • Approachable style
  • Thorough explanations

Cons

  • Limited reviews make reliability uncertain
Best forUnderstanding complex financial concepts
Service areaAltoona, PA
Typical pricing$100 to $300 per hour
5

VIP Financial Matters, LLC

★★★★★5.0(2 reviews)
80Score

VIP Financial Matters, LLC has a 5-star rating from 2 reviews. Clients praise their attentive service and customized financial solutions. They're best for individuals seeking personalized attention. However, the small review count may leave some potential clients cautious about their experience. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized financial attention. It serves Altoona, PA, with $100 to $250 per hour pricing, and the honest trade-offs are very limited reviews.

Pros

  • Attentive service
  • Customized financial solutions

Cons

  • Very limited reviews
Best forPersonalized financial attention
Service areaAltoona, PA
Typical pricing$100 to $250 per hour

Joe Zappia, CRPC(R) & Team has a 5-star rating from 1 review. The client praised the thoroughness of their financial advice. While the single review is positive, it leaves much to be desired in terms of overall experience. This makes them a promising but unproven choice. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individuals seeking thorough financial advice. It serves Altoona, PA, with $150 to $300 per hour pricing, and the honest trade-offs are only one review limits insights.

Pros

  • Thorough financial advice

Cons

  • Only one review limits insights
Best forIndividuals seeking thorough financial advice
Service areaAltoona, PA
Typical pricing$150 to $300 per hour
7

David L. Holtz CFP - Next Financial Group

★★★★★5.0(1 reviews)
78Score

David L. Holtz CFP - Next Financial Group has a 5-star rating from 1 review. The client appreciated the expert guidance provided. However, like others with few reviews, their overall reliability remains uncertain, making them a riskier choice for those wanting assurance. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is expert financial guidance. It serves Altoona, PA, with $100 to $250 per hour pricing, and the honest trade-offs are single review raises trust issues.

Pros

  • Expert guidance

Cons

  • Single review raises trust issues
Best forExpert financial guidance
Service areaAltoona, PA
Typical pricing$100 to $250 per hour
8

The Hancock Group, Inc

★★★★★5.0(1 reviews)
78Score

The Hancock Group, Inc holds a 5-star rating from 1 review. The client mentioned satisfaction with their service. However, with only one review, their reputation is still developing, which may discourage potential clients looking for established advisors. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individuals seeking satisfactory service. It serves Altoona, PA, with $100 to $250 per hour pricing, and the honest trade-offs are very limited review base.

Pros

  • Satisfactory service

Cons

  • Very limited review base
Best forIndividuals seeking satisfactory service
Service areaAltoona, PA
Typical pricing$100 to $250 per hour
9

Irwin Financial Incorporated

★★★★★3.0(2 reviews)
78Score

Irwin Financial Incorporated has a 3-star rating from 2 reviews. Clients have expressed mixed feelings, with some praising their service while others raised concerns about responsiveness. This inconsistency may make them a less reliable choice compared to others on this list. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individuals looking for basic financial services. It serves Altoona, PA, with $75 to $200 per hour pricing, and the honest trade-offs are mixed reviews raise concerns about reliability.

Pros

  • Some positive feedback on service

Cons

  • Mixed reviews raise concerns about reliability
Best forIndividuals looking for basic financial services
Service areaAltoona, PA
Typical pricing$75 to $200 per hour
Before you book

How to choose a financial advisor in Altoona

Choosing the right financial advisor involves asking the right questions. Here are some essential considerations to guide your decision-making process.

What are your qualifications?

Inquire about their certifications and experience to ensure they have the expertise to meet your financial needs.

How do you charge for your services?

Understand their fee structure, whether it's commission-based or flat fees, to assess affordability.

Can you provide client references?

Request references or testimonials from current or past clients to gauge their satisfaction and service quality.

What it costs

What financial advisors cost in Altoona

The cost of hiring a financial advisor in Altoona can vary significantly based on their services and fee structures. Here’s what you might expect to pay.

Hourly RatesExpect to pay between $100 to $300 per hour, depending on the advisor's experience and expertise.
Flat FeesSome advisors charge a flat fee ranging from $1,000 to $5,000 for specific services or comprehensive financial plans.
Percentage of Assets Under Management (AUM)Typically, advisors charge 0.5% to 1% of your total assets managed annually.
Retainer FeesAnnual retainer fees can range from $2,000 to $10,000, depending on the level of service provided.

Frequently asked questions

How much does financial advising cost in Altoona?

Costs can vary, but many firms in Altoona operate on a fee-only basis, typically charging between $1,000 to $3,000 for comprehensive financial planning services.

What should I look for in a financial advisor in Altoona?

Look for qualifications such as CFP certification, experience in your specific financial needs, and transparent fee structures. Reviews and ratings can also provide insight into their reliability.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Altoona residents: <strong>Eardley Financial Agency, LLC</strong>

The best choice for financial advising in Altoona is Eardley Financial Agency, LLC, especially if you seek a firm with proven reliability and a solid number of reviews, boasting 5 stars from 58 clients. If you prefer a smaller firm or are looking for personalized service, Luchini Financial is a strong alternative with 5 stars from 44 reviews. For those who are just starting and want to explore options without a heavy commitment, Seltzer Financial Strategies, while having fewer reviews, offers a fresh perspective with its 5-star rating from 3 reviews.