Financial Advisors · Scranton, PA/Updated June 13, 2026
The 9 Best Financial Advisors in Scranton, PA
Navigating your financial future is essential, especially in Scranton's evolving economy. Our ranking helps you find the right advisor for your needs.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceAbington Financial Group
95Score
Latest update · June 13, 2026: Initial ranking published. 10 Scranton-metro financial advisors businesses evaluated, top 9 ranked by Vetted Score.
In Scranton, securing your financial future is more critical than ever. With a market that features only a handful of financial advisors, having the right guidance can make a significant difference in your financial planning and investment strategies.
This list ranks the best financial advisors in Scranton based on their Vetted Scores, which reflect customer reviews and overall trustworthiness. We evaluated 10 providers in the metro area, focusing on their ratings, review counts, and customer feedback.
10financial advisors evaluated in Scranton
4.86average rating across the field
31customer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
To create this ranking, we analyzed various factors, including star ratings and the number of reviews for each financial advisor. We believe that transparency is key, so we do not accept payment for placement in our rankings.
Our evaluations are refreshed monthly to ensure you receive the most current information. This approach allows us to present a reliable and accurate view of the financial advisory landscape in Scranton.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
With a perfect 5-star rating from 21 reviews, Abington Financial Group is praised for its personalized service and in-depth financial planning. Clients appreciate the team's responsiveness and expertise. This firm is best for individuals seeking tailored investment strategies. However, its popularity means appointments may fill quickly. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is tailored investment strategies. It serves Scranton, PA, with $100 to $300 per hour pricing, and the honest trade-offs are appointments can be hard to secure.
Alliance Wealth Advisors holds a 5-star rating from 1 review, highlighting its commitment to client education and financial literacy. This firm is ideal for those looking for value-driven advice without the frills. However, the limited review base makes it a promising but unproven choice for many. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is value-driven financial advice. It serves Scranton, PA, with $150 to $250 per hour pricing, and the honest trade-offs are limited reviews and less established reputation.
Financial Transitions Advisors also holds a 5-star rating from 1 review, with clients noting the firm’s adaptability to changing financial landscapes. This firm works well for those facing significant life changes, such as retirement or inheritance. Yet, like others, its low review count leaves some uncertainty. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is navigating significant life changes. It serves Scranton, PA, with $200 to $400 per hour pricing, and the honest trade-offs are very few reviews and limited track record.
Joy World Wealth Partners has a 5-star rating from 1 review, with clients appreciating the friendly and approachable atmosphere. This firm seems suitable for first-time investors who may feel intimidated by financial planning. However, the lack of substantial reviews raises questions about its experience. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is first-time investors. It serves Scranton, PA, with $150 to $300 per hour pricing, and the honest trade-offs are limited reviews and uncertain track record.
Merrill Lynch Wealth Management has a 5-star rating from 1 review, with clients highlighting its extensive resources and global reach. This firm is suited for those looking for a large institution’s backing. However, the impersonal nature of larger firms may not appeal to everyone. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is high-net-worth individuals. It serves Scranton, PA, with $250 to $500 per hour pricing, and the honest trade-offs are potentially impersonal service and high fees.
Paul Eckenrode - Morgan Stanley has a 5-star rating from 1 review. Clients appreciate the personalized attention and tailored advice. This advisor is good for those seeking a more hands-on approach. However, the limited reviews suggest it is still building a reputation in the area. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is hands-on financial guidance. It serves Scranton, PA, with $200 to $400 per hour pricing, and the honest trade-offs are limited reviews and newer in the market.
Terry Swartzentruber - Morgan Stanley holds a 5-star rating from 1 review, with feedback highlighting effective communication and thorough planning. This advisor is suitable for clients looking for a detailed approach. Still, the single review indicates a lack of established client trust. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is detailed financial planning. It serves Scranton, PA, with $200 to $400 per hour pricing, and the honest trade-offs are single review and limited history.
1856 Capital Partners has a 5-star rating from 1 review, praised for its unique investment strategies. This firm may appeal to investors looking for innovative approaches. However, with only one review, potential clients should be cautious and seek more information before committing. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is innovative investment strategies. It serves Scranton, PA, with $150 to $300 per hour pricing, and the honest trade-offs are very limited reviews and unproven track record.
Morgan Stanley Financial Advisors has a 3.7-star rating from 3 reviews. Clients appreciate the firm's extensive network and resources, making it suitable for those with complex financial needs. However, mixed reviews may deter some potential clients from seeking their services. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is complex financial needs. It serves Scranton, PA, with $250 to $500 per hour pricing, and the honest trade-offs are mixed reviews and higher fees.
Selecting a financial advisor requires balancing trust, expertise, and cost. Here are three key factors to consider as you make your decision.
Review Ratings
Look for advisors with a strong review history. Reliable feedback from clients can offer insights into their service quality and trustworthiness.
Consultation Fees
Understand the fee structures of potential advisors. Some may charge hourly rates, while others operate on a commission basis.
Specialization
Consider what specific services you need. Some advisors may excel in retirement planning, while others focus on investments or tax strategies.
What it costs
What financial advisors cost in Scranton
The cost of hiring a financial advisor in Scranton can vary significantly based on their services and fee structures. Here’s what you can expect.
Hourly RatesMany advisors charge between $100 to $300 per hour, depending on their experience and expertise.
Flat FeesSome offer flat fees for specific services, ranging from $1,000 to $5,000 for comprehensive financial planning.
Assets Under Management (AUM)If you choose an advisor who charges based on AUM, expect fees of 0.5% to 1% of your total assets managed annually.
Commission-BasedCommission-based advisors may earn fees through the financial products they sell, which can vary widely.
Frequently asked questions
How much does financial advising cost in Scranton?
Costs can vary significantly. Expect fees ranging from $100 to $300 per hour, depending on the advisor's experience and services offered.
Which financial advisor has the most reviews in Scranton?
The most reviewed financial advisor is <strong>Abington Financial Group</strong>, with 21 reviews and a perfect 5-star rating.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Scranton residents: <strong>Abington Financial Group</strong>
Abington Financial Group is your best overall choice, thanks to its solid 5-star rating backed by 21 reviews. For great value, consider Alliance Wealth Advisors, which offers a perfect score despite having only 1 review. If you're ready to splurge, Financial Transitions Advisors also holds a 5-star rating from a single review, making it a promising option for personalized service.