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Financial Advisors · Detroit, MI/Updated June 13, 2026

The 8 Best Financial Advisors in Detroit, MI

Detroit's financial landscape is evolving. Choose wisely among the city's best financial advisors based on real client experiences.

Editorially independent9 companies evaluated
cover story
★ Editor's ChoiceCreative Planning
96Score
Latest update · June 13, 2026: Initial ranking published. 9 Detroit-metro financial advisors businesses evaluated, top 8 ranked by Vetted Score.

Choosing a financial advisor is critical, especially in a city like Detroit where economic recovery and growth are on the rise. With only 9 providers evaluated in the metro area, the competition is limited, and trust is still forming, as shown by the combined 67 reviews across the top eight firms.

Leading the pack is Creative Planning with a perfect 5-star rating from 21 reviews, far exceeding the review counts of most competitors. This stark contrast highlights the importance of scrutinizing reviews and understanding the nuances of each advisor's reputation before making a decision.

9financial advisors evaluated in Detroit
4.81average rating across the field
67customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does financial advisors cost in Detroit? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Creative Planning

★★★★★5.0(21 reviews)

With a perfect rating of 5 stars from 21 reviews, Creative Planning is highly praised for its personalized financial strategies and client-focused approach.

Read full review
Best Value
95Score

Detroit Financial

★★★★★5.0(9 reviews)

Detroit Financial holds a 5-star rating based on 9 reviews, lauded for its affordable services and strong communication with clients.

Read full review
Most Reviewed
94Score

With a 5-star rating from 6 reviews, the UBS Financial Services branch in Detroit is recognized for its global resources and expertise in investment strategies.

Read full review

All 8, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
Creative Planning
Creative Planning
Editor's Choice
96Score
5.0★★★★★
21Comprehensive financial planning
2
95Score
5.0★★★★★
9Affordable financial advice
3
94Score
5.0★★★★★
6Investment strategies and wealth management
4
88Score
4.6★★★★★
10Investment advice and financial planning
5
85Score
5.0★★★★★
2Personal financial planning
6
82Score
5.0★★★★★
1Individual financial advice
7
80Score
5.0★★★★★
1Selling structured settlements
8
78Score
3.9★★★★★
17Variety of financial services
Methodology

How we evaluated all 9 financial advisors.

To compile this list, we evaluated all financial advisors in the Detroit area based on their Vetted Scores, which reflect client ratings and review counts. Each provider was assessed on the quality of their customer feedback, ensuring that no one pays for placement in our rankings.

We refresh our evaluations monthly to capture the most current client experiences. This approach guarantees that our rankings are up-to-date and relevant, helping you make an informed choice when selecting a financial advisor.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Creative Planning

★★★★★5.0(21 reviews)
96Score

With a perfect rating of 5 stars from 21 reviews, Creative Planning is highly praised for its personalized financial strategies and client-focused approach. Clients appreciate the knowledgeable advisors and their ability to simplify complex financial concepts. However, the firm may have limited availability due to high demand. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is comprehensive financial planning. It serves Detroit, MI, with $200 to $500 per hour pricing, and the honest trade-offs are limited availability due to high demand.

Pros

  • Personalized financial strategies
  • Knowledgeable advisors
  • Client-focused approach

Cons

  • Limited availability due to high demand
Best forComprehensive financial planning
Service areaDetroit, MI
Typical pricing$200 to $500 per hour
2
Best Value

Detroit Financial

★★★★★5.0(9 reviews)
95Score

Detroit Financial holds a 5-star rating based on 9 reviews, lauded for its affordable services and strong communication with clients. Many appreciate the transparent fee structure and tailored advice. However, the smaller number of reviews could imply a less established reputation in the area. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is affordable financial advice. It serves Detroit, MI, with $100 to $300 per hour pricing, and the honest trade-offs are smaller number of reviews.

Pros

  • Affordable services
  • Strong client communication
  • Transparent fee structure

Cons

  • Smaller number of reviews
Best forAffordable financial advice
Service areaDetroit, MI
Typical pricing$100 to $300 per hour
3
Most Reviewed

Detroit, MI Branch Office - UBS Financial Services Inc.

★★★★★5.0(6 reviews)
94Score

With a 5-star rating from 6 reviews, the UBS Financial Services branch in Detroit is recognized for its global resources and expertise in investment strategies. Clients commend the professional staff and personalized service. Yet, being part of a large corporation may lead to less individualized attention for some clients. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is investment strategies and wealth management. It serves Detroit, MI, with $150 to $400 per hour pricing, and the honest trade-offs are less individualized attention.

Pros

  • Global resources
  • Expert investment strategies
  • Professional staff

Cons

  • Less individualized attention
Best forInvestment strategies and wealth management
Service areaDetroit, MI
Typical pricing$150 to $400 per hour
4

Signal Advisors

★★★★★4.6(10 reviews)
88Score

Signal Advisors has a solid rating of 4.6 stars from 10 reviews. Clients appreciate the knowledgeable staff and tailored investment advice. However, the relatively low number of reviews may make some potential clients hesitant. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is investment advice and financial planning. It serves Detroit, MI, with $150 to $350 per hour pricing, and the honest trade-offs are low number of reviews.

Pros

  • Knowledgeable staff
  • Tailored investment advice

Cons

  • Low number of reviews
Best forInvestment advice and financial planning
Service areaDetroit, MI
Typical pricing$150 to $350 per hour
5

Master Mind Financials LLC

★★★★★5.0(2 reviews)
85Score

Master Mind Financials LLC holds a 5-star rating from just 2 reviews. Clients praise the personalized service and attention to detail. However, with so few reviews, its reliability remains unproven for prospective clients. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personal financial planning. It serves Detroit, MI, with $100 to $250 per hour pricing, and the honest trade-offs are unproven reliability due to few reviews.

Pros

  • Personalized service
  • Attention to detail

Cons

  • Unproven reliability due to few reviews
Best forPersonal financial planning
Service areaDetroit, MI
Typical pricing$100 to $250 per hour

Wayne Phillips has a perfect 5-star rating from a single review. The client praised his knowledge and willingness to help. However, the lack of reviews makes it difficult to gauge the overall service quality. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individual financial advice. It serves Detroit, MI, with $150 to $300 per hour pricing, and the honest trade-offs are only one review available.

Pros

  • Knowledgeable advisor
  • Willingness to help

Cons

  • Only one review available
Best forIndividual financial advice
Service areaDetroit, MI
Typical pricing$150 to $300 per hour

This service holds a perfect 5-star rating based on one review, where the client appreciated the quick response and clarity of the process. However, with such limited feedback, potential clients should be cautious about relying on this provider. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is selling structured settlements. It serves Detroit, MI, with pricing that varies by job, and the honest trade-offs are limited feedback from clients.

Pros

  • Quick response
  • Clear process

Cons

  • Limited feedback from clients
Best forSelling structured settlements
Service areaDetroit, MI
Typical pricingVaries based on settlement amount
8

Michigan Financial Companies

★★★★★3.9(17 reviews)
78Score

Michigan Financial Companies has a rating of 3.9 stars from 17 reviews. Clients mention the range of services offered and the knowledgeable staff. However, the mixed reviews indicate some inconsistencies in service quality. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is variety of financial services. It serves Detroit, MI, with $100 to $300 per hour pricing, and the honest trade-offs are mixed reviews on service quality.

Pros

  • Range of services
  • Knowledgeable staff

Cons

  • Mixed reviews on service quality
Best forVariety of financial services
Service areaDetroit, MI
Typical pricing$100 to $300 per hour
Before you book

How to choose a financial advisor in Detroit

Finding the right financial advisor requires careful consideration. Here are key factors to weigh during your selection process.

Review Ratings

Start by examining the ratings. Higher ratings can indicate better client satisfaction, but also look at the number of reviews to gauge reliability.

Client Feedback

Read through individual reviews to understand the experiences of others. Look for patterns in feedback that highlight strengths or weaknesses.

Services Offered

Ensure the advisor provides the specific financial services you need, whether it's retirement planning, investment advice, or tax strategies.

What it costs

What financial advisors cost in Detroit

Pricing for financial advisory services can vary widely. Here’s a breakdown of typical costs in Detroit.

Hourly RateExpect to pay between $150 to $400 per hour for one-on-one consultations.
Flat FeeSome advisors charge a flat fee for specific services, ranging from $1,000 to $5,000 depending on the complexity.
Asset-Based FeeMany advisors charge a fee based on a percentage of assets under management, typically 0.5% to 1% annually.
Retainer ModelA retainer model may require a monthly fee, usually between $200 to $1,000, providing ongoing support.

Frequently asked questions

How much does financial advising cost in Detroit?

Fees can vary significantly, but many advisors in Detroit charge between $100 to $300 per hour, depending on their expertise and services.

What is the average rating for financial advisors in Detroit?

The average rating across the evaluated financial advisors in Detroit is about 4.3 stars, with most providers having fewer than 50 reviews.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Detroit residents: <strong>Creative Planning</strong>

Creative Planning leads the pack with a perfect 5-star rating based on 21 reviews, proving their reliability as the top choice. Next, Detroit Financial also holds a 5-star rating with 9 reviews, showing strong client satisfaction but with a thinner review base. Finally, Detroit, MI Branch Office - UBS Financial Services Inc. rounds out the top three, maintaining a 5-star rating on 6 reviews, though less proven than the first two. Choose Creative Planning for the strongest evidence of client approval.