Financial Advisors · Oakland, CA/Updated June 13, 2026
The 10 Best Financial Advisors in Oakland, CA
Choosing the right financial advisor is critical for your financial health. In Oakland, these 10 firms lead the pack based on real client feedback.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceModern Family Finance
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Oakland-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.
In Oakland, the financial advisory landscape is still taking shape, with most providers having fewer than 50 reviews. The leader, Modern Family Finance, shines with a perfect 5-star rating based on 24 reviews, while the rest of the field shows a notable spread of ratings, averaging 4.2 stars across 102 total reviews.
This ranking reflects our meticulous evaluation of local firms, focusing on client feedback and reliability. Each business’s Vetted Score is calculated transparently, ensuring you can trust these recommendations as you seek financial guidance.
10financial advisors evaluated in Oakland
4.89average rating across the field
102customer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
We evaluated 10 financial advisory firms in the Oakland area, considering their ratings, review counts, and overall client satisfaction. Our process involves rigorous analysis, with no business paying for placement, allowing for an unbiased ranking.
This list is regularly updated to reflect the most current client experiences, ensuring you have access to the latest information when making your choice.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
With a perfect 5-star rating from 24 reviews, Modern Family Finance excels in personalized financial planning. Clients appreciate the tailored advice and accessibility of their advisors. They are best for families seeking comprehensive financial strategies. However, the review base, while strong, is still relatively small, so ongoing trust will develop over time.
Pros
Personalized financial strategies
Highly rated customer service
Accessible advisors
Cons
Limited review history
Best forFamilies seeking personalized financial planning
Liberty Group holds a strong 4.8 rating from 28 reviews, highlighting their commitment to value-driven financial advice. Clients often mention their transparent fee structure and effective communication. They are ideal for individuals looking for cost-effective financial guidance. Keep in mind that while they have a solid reputation, the competition is close behind.
Pros
Transparent fee structure
Effective communication
Value-driven advice
Cons
Tight competition in the area
Best forIndividuals seeking cost-effective financial guidance
Modern Financial Planning has an impressive 4.9 rating from 16 reviews, showcasing their expertise in investment strategies and retirement planning. Reviewers commend their proactive approach and detailed financial assessments. They are particularly well-suited for clients preparing for retirement. However, their review count, though notable, is still on the lower side compared to larger firms.
Matthews Financial & Insurance Solutions holds a perfect 5-star rating from just 4 reviews, indicating promising but unproven services. Clients appreciate their focus on insurance solutions and financial security. They may be suitable for those prioritizing insurance in their financial plans. However, the lack of extensive reviews suggests caution in relying solely on their advice.
Sharma Everyday Finance has a perfect 5-star rating from 4 reviews, indicating a strong early impression among clients. Reviewers highlight their approachable style and practical financial advice. They may appeal to those seeking everyday financial management. Still, with so few reviews, it is wise to consider other options for a more established track record.
Pros
Approachable style
Practical financial advice
Cons
Limited review history
Unproven track record
Best forIndividuals seeking everyday financial management
Edelman Financial Engines has a perfect 5-star rating from 3 reviews, but the thin review base leaves much to be desired. Clients appreciate their comprehensive financial planning approach. They may be a good choice for those seeking a well-rounded financial strategy. However, with only a few reviews, potential customers should proceed with caution.
Pros
Comprehensive financial planning
Strong initial reviews
Cons
Very limited review base
Uncertain long-term reputation
Best forClients seeking comprehensive financial strategies
Creative Planning has a perfect 5-star rating from 1 review, showcasing potential but lacking substantial client feedback. The reviewer praised their creative strategies for financial growth. They may appeal to innovative thinkers looking for fresh ideas. However, the lack of multiple reviews makes it difficult to gauge their overall reliability.
Morgan Stanley Financial Advisors has a perfect 5-star rating from 1 review, indicating strong potential but lacking broader client experiences. The reviewer highlighted their professional service and expertise. They may be suitable for clients looking for established firm reliability. However, with only one review, it's hard to assess their consistency.
Pros
Professional service
Expertise in financial advising
Cons
Very limited review base
Uncertain long-term reliability
Best forClients seeking established firm reliability
Ella Financial Advising LLC has a perfect 5-star rating from 1 review, showing promise but lacking a substantial review base. The single reviewer praised their personalized attention. They may appeal to clients wanting tailored advice. However, the absence of multiple reviews means potential clients should proceed carefully. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients wanting tailored financial advice. It serves Oakland, CA, with $100 to $250 per session pricing, and the honest trade-offs are very limited review history and uncertain overall performance.
Lula Financial has a 4.2 rating from 20 reviews, indicating a respectable presence in the market. Clients appreciate their approachable service and variety of financial solutions. They may be suitable for those seeking general financial advice. However, the rating suggests there is room for improvement in their offerings. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individuals seeking general financial advice. It serves Oakland, CA, with $150 to $350 per consultation pricing, and the honest trade-offs are room for improvement and mixed reviews.
Pros
Approachable service
Variety of financial solutions
Cons
Room for improvement
Mixed reviews
Best forIndividuals seeking general financial advice
Selecting a financial advisor requires careful consideration of their experience, client reviews, and specialties. Here are key factors to weigh.
Review Ratings
Pay attention to both the rating and the number of reviews. A high score with many reviews suggests consistent performance.
Specializations
Consider what specific services you need. Some advisors focus on retirement planning, while others may excel in investment strategies.
Client Feedback
Read through client testimonials to gauge satisfaction levels and identify any common issues or praises.
What it costs
What financial advisors cost in Oakland
Hourly RatesExpect rates from $150 to $400 per hour, depending on the advisor's experience and expertise.
Flat FeesSome advisors charge a flat fee ranging from $1,000 to $5,000 for specific services like comprehensive financial planning.
Asset-Based FeesMany advisors charge a percentage of assets under management, typically between 0.5% to 1% annually.
Retainer FeesRetainer fees can vary widely, starting around $2,000 per year, offering ongoing advice and support.
Frequently asked questions
How much does financial advising cost in Oakland?
Prices for financial advising services in Oakland typically range from $150 to $400 per hour, depending on the advisor's experience and the complexity of your financial needs.
What should I look for in a financial advisor in Oakland?
Look for advisors with strong ratings and a solid number of reviews. The top three, such as <strong>Modern Family Finance</strong> and <strong>Liberty Group</strong>, provide evidence of client satisfaction and proven track records.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Oakland residents: <strong>Modern Family Finance</strong>
Modern Family Finance emerges as the clear leader with a perfect 5-star rating from 24 reviews, demonstrating consistent client satisfaction. Following closely is Liberty Group, which maintains an impressive 4.8 stars on 28 reviews, showing strong performance in client service. Finally, Modern Financial Planning rounds out the top three with a solid 4.9 rating from 16 reviews, making it a promising option for those seeking guidance. Each of these firms has proven their worth, but Modern Family Finance should be your first choice for reliable financial advising in Oakland.
Cityvetted
