Financial Advisors · San Francisco, CA/Updated June 13, 2026
The 10 Best Financial Advisors in San Francisco, CA
Navigating your financial future requires expertise. Avoid common hiring pitfalls with our guide to the best local financial advisors.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceRHS Financial
96Score
Latest update · June 13, 2026: Initial ranking published. 10 San Francisco-metro financial advisors businesses evaluated, top 10 ranked by Vetted Score.
Choosing a financial advisor in San Francisco can feel overwhelming, especially with the city's unique economic landscape. With high living costs and diverse investment opportunities, having the right guidance is essential to achieving your financial goals.
We evaluated ten financial advisory firms in the metro area, focusing on their ratings, reviews, and overall client satisfaction. Our list reflects the best options available, ensuring you have access to trusted professionals. Each firm is ranked based on a transparent Vetted Score, with no payments for placement.
10financial advisors evaluated in San Francisco
4.93average rating across the field
185customer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
Monroe Wealth Management also holds a 5-star rating with 40 reviews, earning recognition for its comprehensive financial planning services and strong client relationships.
To create this ranking, we assessed each financial advisor's online presence, client reviews, and overall reputation. We compiled data from various sources, including customer feedback and industry standards, to ensure an accurate depiction of each firm's performance.
Our rankings are updated monthly to reflect any changes in client satisfaction or business practices. We believe in transparency, so you can trust that our evaluations are based solely on merit, not on advertising dollars.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
With a perfect 5-star rating from 42 reviews, RHS Financial earns high praise for its personalized approach and expertise in retirement planning. Clients appreciate the clear communication and tailored strategies designed to meet individual financial goals. However, with only 42 reviews, some potential clients may seek more extensive feedback before choosing their advisor.
Monroe Wealth Management also holds a 5-star rating with 40 reviews, earning recognition for its comprehensive financial planning services and strong client relationships. Reviewers highlight the team's dedication to understanding each client's unique situation. Still, as a smaller firm with fewer reviews, some may prefer a more established option. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is comprehensive financial planning. It serves San Francisco, with $150 to $400 per hour pricing, and the honest trade-offs are smaller firm with fewer reviews.
Financial Zen has a 5-star rating from 30 reviews, praised for its focus on holistic financial wellness and investment strategies. Clients appreciate the supportive atmosphere and the emphasis on educating clients about their financial options. However, the relatively smaller review count compared to competitors may leave some potential clients uncertain.
True Root Financial holds a 5-star rating from 23 reviews, with clients praising its commitment to ethical investing and personalized advice. The emphasis on aligning investments with values resonates well with clients. However, the limited number of reviews may make it harder to gauge overall reliability in the competitive San Francisco market.
KB Financial Advisors has a strong 4.8-star rating from 17 reviews, recognized for its knowledgeable staff and thorough financial analysis. Clients commend the team's ability to simplify complex financial concepts. However, a smaller review base means potential clients might want to look for additional feedback before making a decision. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is financial analysis. It serves San Francisco, with $150 to $400 per hour pricing, and the honest trade-offs are smaller review base.
Hudson Private Wealth Advisors, part of Ameriprise, has a perfect 5-star rating from 11 reviews, appreciated for its wealth management strategies and client-centric approach. The team is praised for its responsiveness and expertise. However, the limited number of reviews may leave some clients wanting more established feedback. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is wealth management. It serves San Francisco, with $200 to $500 per hour pricing, and the honest trade-offs are limited reviews.
EP Wealth Advisors has a 5-star rating from just 5 reviews, noted for its personalized investment strategies and attentive service. Clients feel valued and appreciated the tailored approach. However, with such a small review base, it may be difficult for potential clients to fully trust the firm’s capabilities. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized investment strategies. It serves San Francisco, with $150 to $400 per hour pricing, and the honest trade-offs are very small review base.
Hanke & Apolonio Wealth Advisors holds a 4.5-star rating from 15 reviews, recognized for its strong financial planning and investment management services. Clients often mention the team’s professionalism and thoroughness. However, the review pool is limited, which may lead to questions about the consistency of service. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is investment management. It serves San Francisco, with $150 to $400 per hour pricing, and the honest trade-offs are limited review pool.
The Advisory Group of San Francisco has a perfect 5-star rating from just 1 review, which praises its individualized service and attention to detail. While this single review is glowing, the lack of a broader review base raises questions about the consistency and reliability of the services offered. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is individualized financial advice. It serves San Francisco, with $200 to $500 per hour pricing, and the honest trade-offs are only one review.
Jackson Square Financial has a perfect 5-star rating from 1 review, which appreciates the personalized approach and expertise. However, with only one review, potential clients may find it difficult to assess the overall reliability and quality of service. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized financial advice. It serves San Francisco, with $200 to $500 per hour pricing, and the honest trade-offs are only one review.
How to choose a financial advisor in San Francisco
Selecting the right financial advisor is crucial for your financial well-being. Here are key questions to ask potential advisors to ensure you make an informed decision.
What is your investment philosophy?
Understanding an advisor's approach to investing can help you determine if their strategy aligns with your financial goals.
How do you charge for your services?
Clarifying fee structures, whether flat rates or percentage-based, will help you gauge the cost-effectiveness of their services.
Can you provide client references?
Asking for references allows you to hear directly from current or former clients about their experiences and satisfaction.
What it costs
What financial advisors cost in San Francisco
The cost of hiring a financial advisor in San Francisco can vary based on services provided and the advisor's experience. Here’s a breakdown of typical pricing tiers.
Hourly RateRates typically range from $150 to $400 per hour, depending on the advisor's expertise.
Flat FeeFlat fees for specific services can range from $1,000 to $5,000, based on the complexity of your financial situation.
Percentage of Assets Under ManagementMany advisors charge around 1% of assets managed annually, which can provide ongoing support and guidance.
Retainer FeeSome advisors offer a retainer model, with fees ranging from $2,000 to $10,000 per year for ongoing services.
Frequently asked questions
How much does financial advising cost in San Francisco?
Fees for financial advising in San Francisco typically range from $150 to $400 per hour, depending on the advisor's experience and the complexity of your financial needs.
What should I look for in a financial advisor?
Look for advisors with strong reviews and a proven track record. Consider their specialties, whether they align with your financial goals, and their fee structure.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most San Francisco residents: <Editor's Choice name>
For your financial needs, RHS Financial is the best choice. With a perfect 5-star rating from 42 reviews, they demonstrate reliability and expertise. If you're looking for a solid alternative, consider Monroe Wealth Management, which also holds a 5-star rating with 40 reviews; they may be a better fit if you prefer a more personalized approach. For those seeking a newer advisor, Financial Zen is promising with 5 stars from 30 reviews, especially if you want a fresh perspective on financial planning.
Cityvetted
