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Mortgage Brokers · Gainesville, FL/Updated June 13, 2026

The 10 Best Mortgage Brokers in Gainesville, FL

Gainesville's mortgage market is competitive, featuring a mix of established firms and smaller players. Choose wisely for your home financing needs.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceAdvisors Mortgage Group - Gainesville, FL
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Gainesville-metro mortgage brokers businesses evaluated, top 10 ranked by Vetted Score.

In Gainesville, the mortgage broker market is vibrant, with ten evaluated providers showcasing a mix of established businesses and promising newcomers. This diversity means you have access to both well-reviewed leaders and smaller shops, all competing for your mortgage needs.

Our list reflects the top-rated mortgage brokers based on customer reviews, star ratings, and overall satisfaction. Each broker has been assessed on their service area, response time, and state licensing to help you make an informed choice.

10mortgage brokers evaluated in Gainesville
4.93average rating across the field
1.3Kcustomer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does mortgage brokers cost in Gainesville? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
96Score

Advisors Mortgage Group - Gainesville, FL

★★★★★5.0(363 reviews)

With a perfect rating of 5 stars from 363 reviews, Advisors Mortgage Group is highly regarded among clients.

Read full review
Most Reviewed
95Score

The Mortgage Firm Gainesville

★★★★★5.0(154 reviews)

The Mortgage Firm Gainesville also boasts a 5-star rating from 154 reviews, making it a trusted name in the area.

Read full review
Top Pick
92Score

Landmark Mortgage Planners Gainesville

★★★★★4.9(270 reviews)

Landmark Mortgage Planners Gainesville holds a strong rating of 4.9 stars from 270 reviews.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
363First-time homebuyers
2
95Score
5.0★★★★★
154Quick pre-approvals
3
92Score
4.9★★★★★
270Detailed mortgage guidance
4
91Score
4.9★★★★★
268Refinancing
5
90Score
5.0★★★★★
85Personalized service
6
89Score
5.0★★★★★
41Personalized communication
7
88Score
4.9★★★★★
52Community-oriented service
8
85Score
5.0★★★★★
30Unique financial situations
9
84Score
5.0★★★★★
29Conventional loans
10
82Score
4.6★★★★★
54Best interest rates
Methodology

How we evaluated all 10 mortgage brokers.

To compile this ranking, we evaluated ten mortgage brokers in Gainesville based on their customer ratings and the number of reviews. Each business undergoes a thorough assessment, focusing on transparency and service quality to ensure you receive reliable options.

No one pays for placement on our list. We refresh our rankings monthly to keep the information current and relevant, ensuring you can trust our recommendations for your mortgage needs.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Advisors Mortgage Group - Gainesville, FL

★★★★★5.0(363 reviews)
96Score

With a perfect rating of 5 stars from 363 reviews, Advisors Mortgage Group is highly regarded among clients. Reviewers frequently highlight their prompt communication and personalized service. This makes them an excellent choice for first-time homebuyers looking for guidance. However, their popularity may lead to longer wait times during peak seasons.

Pros

  • Personalized service
  • Excellent communication
  • Experienced team

Cons

  • Potential wait times
  • High demand
Best forFirst-time homebuyers
Service areaGainesville, FL
Typical pricing$1,000 to $3,000
2
Most Reviewed

The Mortgage Firm Gainesville

★★★★★5.0(154 reviews)
95Score

The Mortgage Firm Gainesville also boasts a 5-star rating from 154 reviews, making it a trusted name in the area. Clients appreciate their straightforward approach and dedication to finding the best loan options. They are particularly favored by those seeking quick pre-approvals. A downside is that some clients report a lack of follow-up on their applications.

Pros

  • Straightforward loan options
  • Quick pre-approvals
  • Friendly staff

Cons

  • Inconsistent follow-up
  • Limited availability
Best forQuick pre-approvals
Service areaGainesville, FL
Typical pricing$1,200 to $2,800
3

Landmark Mortgage Planners Gainesville

★★★★★4.9(270 reviews)
92Score

Landmark Mortgage Planners Gainesville holds a strong rating of 4.9 stars from 270 reviews. Clients commend their thoroughness and the detailed explanations of mortgage options. This business is ideal for those who appreciate a detailed approach to financing. However, their process can sometimes feel lengthy for clients eager to close quickly.

Pros

  • Thorough explanations
  • Detail-oriented service
  • Knowledgeable staff

Cons

  • Lengthy process
  • Can be overwhelming
Best forDetailed mortgage guidance
Service areaGainesville, FL
Typical pricing$1,000 to $3,000
4

Chris Doering Mortgage

★★★★★4.9(268 reviews)
91Score

With a rating of 4.9 stars from 268 reviews, Chris Doering Mortgage is well-regarded for its friendly service and expert advice. Clients often note the team's ability to simplify complex mortgage terms. They excel in assisting clients with refinancing options. However, some reviews mention a need for more proactive communication during the process.

Pros

  • Friendly service
  • Expert advice
  • Good for refinancing

Cons

  • Needs proactive communication
  • Limited loan options
Best forRefinancing
Service areaGainesville, FL
Typical pricing$1,000 to $2,500
5

Alligator Mortgage Company

★★★★★5.0(85 reviews)
90Score

Alligator Mortgage Company has a perfect 5-star rating from 85 reviews. Clients appreciate their approachable staff and the straightforward loan application process. They cater well to clients who prefer a small company feel. However, their limited number of reviews may make some potential clients hesitant. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is personalized service. It serves Gainesville, FL, with $1,000 to $2,500 pricing, and the honest trade-offs are limited reviews and smaller scale.

Pros

  • Approachable staff
  • Straightforward process
  • Small company feel

Cons

  • Limited reviews
  • Smaller scale
Best forPersonalized service
Service areaGainesville, FL
Typical pricing$1,000 to $2,500
6

Anthony Cerrud at CrossCountry Mortgage

★★★★★5.0(41 reviews)
89Score

Anthony Cerrud at CrossCountry Mortgage holds a 5-star rating from 41 reviews, showcasing a solid reputation. Reviewers praise his attentiveness and ability to answer questions comprehensively. He is a good fit for clients who value direct and personalized communication. However, the smaller review base may raise questions about experience. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is personalized communication. It serves Gainesville, FL, with $1,000 to $3,000 pricing, and the honest trade-offs are smaller review base and limited availability.

Pros

  • Attentive service
  • Comprehensive answers
  • Personal touch

Cons

  • Smaller review base
  • Limited availability
Best forPersonalized communication
Service areaGainesville, FL
Typical pricing$1,000 to $3,000
7

Hometown Mortgage Services LLC

★★★★★4.9(52 reviews)
88Score

Hometown Mortgage Services LLC enjoys a 4.9-star rating from 52 reviews. Clients appreciate their community-oriented approach and clear communication throughout the process. They are well-suited for those who want to work with a local business. However, their smaller team may lead to less flexibility during busy periods. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is community-oriented service. It serves Gainesville, FL, with $1,200 to $2,800 pricing, and the honest trade-offs are less flexibility and smaller team.

Pros

  • Community-focused
  • Clear communication
  • Local business

Cons

  • Less flexibility
  • Smaller team
Best forCommunity-oriented service
Service areaGainesville, FL
Typical pricing$1,200 to $2,800
8

My Nice Mortgage

★★★★★5.0(30 reviews)
85Score

My Nice Mortgage has a perfect 5-star rating from 30 reviews. Customers commend their friendly staff and willingness to help with complex situations. They excel in accommodating unique financial situations. However, the limited number of reviews may suggest they are newer to the market. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is unique financial situations. It serves Gainesville, FL, with $1,000 to $2,500 pricing, and the honest trade-offs are limited reviews and newer to the market.

Pros

  • Friendly staff
  • Willingness to help
  • Good for unique situations

Cons

  • Limited reviews
  • Newer to the market
Best forUnique financial situations
Service areaGainesville, FL
Typical pricing$1,000 to $2,500
9

Evergreen Home Loans Gainesville NMLS 2776794

★★★★★5.0(29 reviews)
84Score

Evergreen Home Loans Gainesville has a 5-star rating from 29 reviews. Clients appreciate their professionalism and thorough approach to mortgage applications. They are particularly good for clients looking for guidance on conventional loans. However, their smaller review count may raise concerns about their overall experience. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is conventional loans. It serves Gainesville, FL, with $1,200 to $2,800 pricing, and the honest trade-offs are smaller review count and less established.

Pros

  • Professional staff
  • Thorough application process
  • Guidance on conventional loans

Cons

  • Smaller review count
  • Less established
Best forConventional loans
Service areaGainesville, FL
Typical pricing$1,200 to $2,800
10

Acrisure Mortgage, LLC

★★★★★4.6(54 reviews)
82Score

Acrisure Mortgage, LLC has a rating of 4.6 stars from 54 reviews. Clients note their knowledgeable staff and competitive rates. They are a solid option for those focused on finding the best interest rates. However, some clients have mentioned slower response times compared to competitors. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is best interest rates. It serves Gainesville, FL, with $1,000 to $2,500 pricing, and the honest trade-offs are slower response times and less personalized service.

Pros

  • Knowledgeable staff
  • Competitive rates
  • Good for rate shopping

Cons

  • Slower response times
  • Less personalized service
Best forBest interest rates
Service areaGainesville, FL
Typical pricing$1,000 to $2,500
Before you book

How to choose a mortgage broker in Gainesville

Selecting a mortgage broker requires careful consideration of several factors unique to Gainesville's market. Here are key points to guide your decision.

Evaluate Local Expertise

Look for brokers who are familiar with the Gainesville area and its housing market. Local knowledge can streamline the process and help you find the best rates.

Check Response Times

Timely communication is essential in real estate. Choose a broker known for quick responses, ensuring your questions are answered promptly.

Verify Licensing and Credentials

Ensure the broker is licensed in Florida and has a solid reputation. This guarantees they meet state regulations and standards for mortgage services.

What it costs

What mortgage brokers cost in Gainesville

The cost of mortgage broker services in Gainesville can vary based on several factors. Here’s a breakdown of potential pricing tiers.

Origination FeesTypically range from 0.5% to 1% of the loan amount, depending on the broker and the complexity of your mortgage.
Broker FeesMost brokers charge a flat fee between $1,000 and $3,000 for their services, which may be negotiable.
Commission RatesCommission can vary but generally falls between 0.5% to 2% of the loan amount, impacting your overall costs.
Closing CostsExpect closing costs to range from 2% to 5% of the loan amount, encompassing various fees and expenses.

Frequently asked questions

How much does a mortgage broker cost in Gainesville?

Mortgage broker fees in Gainesville typically range from 1% to 2% of the loan amount, depending on the broker and the services provided.

What should I look for in a mortgage broker?

Look for a broker with a strong reputation and a solid number of reviews. It's also helpful to find someone who specializes in your specific needs, whether that is first-time home buying or refinancing.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Gainesville homebuyers: <strong>Advisors Mortgage Group - Gainesville, FL</strong>

If you are a first-time homebuyer in Gainesville, Advisors Mortgage Group - Gainesville, FL is your best bet. Their 5-star rating from 363 reviews reflects a wealth of experience and customer satisfaction. For those seeking personalized service with a strong local presence, The Mortgage Firm Gainesville is an excellent choice, backed by 154 reviews also holding a perfect rating. If you're looking for a solid option for more complex financing needs, Landmark Mortgage Planners Gainesville excels with a 4.9 rating from 270 reviews, ensuring you will receive attentive service tailored to your situation.