Amarillo's optometry market is competitive, with several highly-rated providers. Here's how to find the best one for your needs.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceBalfour Optical
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Amarillo-metro optometrists businesses evaluated, top 10 ranked by Vetted Score.
In Amarillo, the optometry market is dense and competitive, making it essential to find a provider who meets your specific needs. With a total of 10 evaluated providers, the city boasts three that have over 1,000 reviews, indicating a strong track record in quality eye care.
This list ranks the top optometrists based on their Vetted Score, which takes into account customer ratings and the volume of reviews. We analyzed each provider's performance to help you find the best eye care professional in the area.
10optometrists evaluated in Amarillo
4.63average rating across the field
7.9Kcustomer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
To create this ranking, we evaluated ten optometrists in Amarillo, focusing on their customer reviews and overall ratings. Each provider is ranked based on a transparent Vetted Score, ensuring that no one pays for placement in our list.
Our evaluations are refreshed monthly, allowing us to provide the most current and relevant information. This approach ensures that you can trust the rankings and make an informed choice.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
With a stellar rating of 4.9 from 1,644 reviews, Balfour Optical is a favorite among Amarillo residents. Patients appreciate the friendly staff and thorough eye exams. This practice excels in providing personalized care and a wide selection of eyewear. However, appointment availability can be limited due to its popularity. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized eye care and eyewear selection. It serves Amarillo, TX, with $100 to $300 pricing, and the honest trade-offs are limited appointment availability.
Pros
Friendly and knowledgeable staff
Thorough eye exams
Wide selection of eyewear
Cons
Limited appointment availability
Best forPersonalized eye care and eyewear selection
Medical Center Eye Associates also holds a 4.9 rating with 1,059 reviews. Patients commend the professional service and advanced technology used during eye exams. This practice is ideal for those seeking value without compromising quality. Some reviewers mention the waiting time can be longer during peak hours. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is value and technology in eye care. It serves Amarillo, TX, with $90 to $250 pricing, and the honest trade-offs are longer wait times during busy periods.
Eye Care Plus, LLP has an impressive rating of 4.8 with 1,498 reviews. Patients appreciate the attentive staff and comprehensive eye care. This clinic is well-regarded for its thorough eye exams and a variety of eyewear options. Some feedback indicates that appointment scheduling can be challenging at times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is thorough eye exams and eyewear variety. It serves Amarillo, TX, with $80 to $280 pricing, and the honest trade-offs are challenging appointment scheduling.
Advanced Eye Care has a rating of 4.8 from 646 reviews. Patients often highlight the caring approach of the staff and the thoroughness of the exams. This practice is well-suited for those looking for attentive eye care. Some clients note that it can get busy, leading to longer wait times.
MyEyeDr. holds a solid 4.8 rating across 607 reviews. Patients appreciate the modern facilities and helpful staff. This practice is a good option for those wanting a contemporary experience in eye care. However, some reviews mention inconsistent customer service experiences. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is modern eye care experience. It serves Amarillo, TX, with $90 to $260 pricing, and the honest trade-offs are inconsistent customer service experiences.
The second MyEyeDr. location has a rating of 4.7 from 546 reviews. It is known for efficient service and a wide range of eyewear. This location is best for those who prioritize convenience and variety. Some customers have reported issues with billing accuracy. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is convenience and eyewear variety. It serves Amarillo, TX, with $80 to $250 pricing, and the honest trade-offs are billing accuracy issues.
Broome Optical has a 4.6 rating based on 670 reviews. Customers often commend the friendly staff and personalized service. This practice is ideal for those seeking a welcoming atmosphere. However, some reviews indicate that the selection of eyewear could be broader. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is welcoming atmosphere and personalized care. It serves Amarillo, TX, with $90 to $230 pricing, and the honest trade-offs are limited eyewear selection.
Pros
Friendly staff
Personalized service
Cons
Limited eyewear selection
Best forWelcoming atmosphere and personalized care
St. Luke Eye Institute holds a 4.6 rating from 237 reviews. Patients appreciate the knowledgeable doctors and thorough consultations. This institute is suitable for those needing specialized eye care. Some clients have noted longer wait times for appointments. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is specialized eye care. It serves Amarillo, TX, with $100 to $300 pricing, and the honest trade-offs are longer wait times for appointments.
Amarillo Family Eyecare has a 4.5 rating with 133 reviews. Families appreciate the friendly environment and child-friendly services. This practice is great for those with children needing eye care. However, it has fewer reviews, making its reputation less established. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is family and children's eye care. It serves Amarillo, TX, with $80 to $220 pricing, and the honest trade-offs are fewer reviews, less established reputation.
Stanton Optical has a 3.7 rating based on 847 reviews. While some customers appreciate the affordability and quick service, others have reported mixed experiences with staff professionalism. This option may work for budget-conscious patients, but be prepared for variable service quality. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is budget-conscious patients. It serves Amarillo, TX, with $70 to $200 pricing, and the honest trade-offs are mixed experiences with staff professionalism.
Selecting the right optometrist involves considering various factors specific to your needs and the local market.
Check reviews and ratings
Look for providers with a high number of reviews and ratings above 4.5 stars, as this indicates consistent quality service.
Consider service area and availability
Ensure the optometrist is conveniently located and offers flexible hours that fit your schedule.
Verify state licensing and credentials
Confirm that the optometrist is licensed in Texas and has the necessary qualifications to provide eye care services.
What it costs
What optometry services cost in Amarillo
The cost of optometry services in Amarillo varies based on the type of service and provider. Here's a breakdown of typical pricing tiers.
Basic eye examExpect to pay between $75 and $150 for a standard eye exam.
Contact lens fittingFittings usually range from $50 to $100, depending on the complexity.
Eyeglasses (frames and lenses)Prices for glasses can vary widely, typically from $100 to $500.
Specialized treatmentsCosts for specialized eye treatments or surgeries can range from $300 to $2,000, based on the procedure.
Frequently asked questions
How much does an eye exam cost in Amarillo?
Prices typically range from $100 to $250, depending on the provider and specific services offered.
What should I expect during my first visit to an optometrist?
You can expect a comprehensive eye exam, which includes vision tests, eye health evaluations, and a discussion of any concerns you may have.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Amarillo residents: <strong>Balfour Optical</strong>
If you seek a top-notch experience with an impressive track record, Balfour Optical is your best bet. Their 4.9-star rating from 1,644 reviews indicates consistent satisfaction. For those who prefer a reputable option with a solid number of reviews, Medical Center Eye Associates also offers a 4.9 rating from 1,059 reviews. If you are looking for a balance between quality and a slightly lower volume of reviews, Eye Care Plus, LLP is another excellent choice with a 4.8 rating from 1,498 reviews. Each of these providers caters to different needs, making them suitable for various customers in Amarillo.