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Local services · Columbia, SC/Updated June 13, 2026

The Best Real Estate Agents in Columbia, SC

Finding the right real estate agent can make all the difference in Columbia's competitive market. Our top picks excel in customer service and results.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceKeller Williams The Downing Group
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Columbia-metro real estate agents businesses evaluated, top 10 ranked by Vetted Score.

In Columbia, SC, having a skilled real estate agent can be the key to navigating the local housing market effectively. With a variety of neighborhoods and property types, a knowledgeable agent can help buyers and sellers make informed decisions.

We evaluated ten real estate agents based on customer reviews, responsiveness, and overall service quality. Our rankings reflect real feedback from clients, ensuring you have reliable options to consider.

10providers evaluated in Columbia
4.84average rating across the field
2.9Kcustomer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Columbia? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
96Score

Keller Williams The Downing Group

★★★★★5.0(1,336 reviews)

With a stellar rating of 5 from 1,336 reviews, Keller Williams The Downing Group is a standout in Columbia's real estate scene.

Read full review
Best Value
95Score

Olivia Cooley Real Estate

★★★★★4.9(952 reviews)

Olivia Cooley Real Estate boasts a 4.9 rating from 952 reviews, highlighting their commitment to client satisfaction.

Read full review
Most Reviewed
92Score

Latimore Realty

★★★★★5.0(103 reviews)

Latimore Realty holds a perfect 5 rating from 103 reviews, praised for their integrity and dedication.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
1,336High-volume transactions and exceptional service
2
95Score
4.9★★★★★
952Personalized service and local insights
3
Latimore Realty
Latimore Realty
Most Reviewed
92Score
5.0★★★★★
103Integrity and personalized support
4
91Score
5.0★★★★★
101First-time homebuyers and innovative strategies
5
89Score
4.9★★★★★
125Knowledgeable and responsive service
6
88Score
4.9★★★★★
66Friendly service and local expertise
7
85Score
4.7★★★★★
117Proactive service and negotiation skills
8
82Score
5.0★★★★★
22Quick transactions and knowledgeable agents
9
80Score
4.6★★★★★
46Modern, tech-savvy real estate experience
10
78Score
4.4★★★★★
12Small-scale, personalized service
Methodology

How we evaluated all 10 providers.

To create this list, we analyzed a range of factors including customer ratings, the number of reviews, and overall service quality. We ensure that no business pays for placement, allowing for unbiased rankings.

This list is refreshed monthly, so you can trust that the information is current and relevant. Our goal is to provide you with the best options available in the Columbia area.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Keller Williams The Downing Group

★★★★★5.0(1,336 reviews)
96Score

With a stellar rating of 5 from 1,336 reviews, Keller Williams The Downing Group is a standout in Columbia's real estate scene. Clients rave about their professionalism and dedication, making them ideal for both buyers and sellers. However, their popularity might result in less personalized service during peak times. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is high-volume transactions and exceptional service. It serves Columbia, SC and surrounding areas, with 5% to 6% commission on sales pricing, and the honest trade-offs are may feel less personal during busy periods and higher competition for agents.

Pros

  • Exceptional customer service
  • High volume of successful transactions
  • Experienced team

Cons

  • May feel less personal during busy periods
  • Higher competition for agents
Best forHigh-volume transactions and exceptional service
Service areaColumbia, SC and surrounding areas
Typical pricing5% to 6% commission on sales
2
Best Value

Olivia Cooley Real Estate

★★★★★4.9(952 reviews)
95Score

Olivia Cooley Real Estate boasts a 4.9 rating from 952 reviews, highlighting their commitment to client satisfaction. Reviewers appreciate Olivia's attention to detail and market knowledge, making her a top choice for buyers. However, her smaller team may mean a longer response time during busy periods. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized service and local insights. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are limited team size and possible delays in response.

Pros

  • Highly rated for customer service
  • Strong local market knowledge
  • Personalized attention

Cons

  • Limited team size
  • Possible delays in response
Best forPersonalized service and local insights
Service areaColumbia, SC
Typical pricing5% commission on sales
3
Most Reviewed

Latimore Realty

★★★★★5.0(103 reviews)
92Score

Latimore Realty holds a perfect 5 rating from 103 reviews, praised for their integrity and dedication. Clients often commend their thoroughness and support throughout the buying or selling process. The only drawback is their relatively fewer reviews compared to larger firms, making them promising but unproven. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is integrity and personalized support. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are limited review base and less brand recognition.

Pros

  • Strong client relationships
  • Integrity and dedication
  • Thorough support

Cons

  • Limited review base
  • Less brand recognition
Best forIntegrity and personalized support
Service areaColumbia, SC
Typical pricing5% commission on sales
4

Blueprint Real Estate

★★★★★5.0(101 reviews)
91Score

Blueprint Real Estate also enjoys a perfect rating of 5 from 101 reviews, with clients appreciating their innovative strategies and market insights. They excel in helping first-time buyers navigate the process. A potential downside is their newer presence in the market, which may leave some buyers wanting more established experience.

Pros

  • Innovative strategies
  • Great for first-time buyers
  • Strong market insights

Cons

  • Newer in the market
  • Less established reputation
Best forFirst-time homebuyers and innovative strategies
Service areaColumbia, SC
Typical pricing5% commission on sales
5

Wendy Weeden at Coldwell Banker Realty Midtown

★★★★★4.9(125 reviews)
89Score

Wendy Weeden at Coldwell Banker Realty Midtown has a strong 4.9 rating from 125 reviews, noted for her attentive and responsive service. Clients appreciate her extensive knowledge of the Columbia market. However, some clients mention that availability can be an issue during busy listings. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is knowledgeable and responsive service. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are availability during peak times and limited team support.

Pros

  • Attentive and responsive
  • Extensive market knowledge
  • Strong local reputation

Cons

  • Availability during peak times
  • Limited team support
Best forKnowledgeable and responsive service
Service areaColumbia, SC
Typical pricing5% commission on sales
6

ChuckTown Homes Columbia

★★★★★4.9(66 reviews)
88Score

ChuckTown Homes Columbia holds a 4.9 rating from 66 reviews, with clients often praising their friendly approach and local expertise. They are particularly well-suited for buyers looking for a personalized experience. However, their smaller review base may raise questions about their overall experience. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is friendly service and local expertise. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are smaller review base and less brand recognition.

Pros

  • Friendly and approachable
  • Strong local expertise
  • Personalized service

Cons

  • Smaller review base
  • Less brand recognition
Best forFriendly service and local expertise
Service areaColumbia, SC
Typical pricing5% commission on sales
7

Home Advantage Realty - Devine

★★★★★4.7(117 reviews)
85Score

Home Advantage Realty - Devine has a solid rating of 4.7 from 117 reviews, known for their proactive approach and commitment to clients. Many reviewers appreciate their negotiation skills. However, some clients reported occasional delays in communication, particularly in busy periods. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is proactive service and negotiation skills. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are occasional communication delays and less personalized attention.

Pros

  • Proactive and committed
  • Strong negotiation skills
  • Good local knowledge

Cons

  • Occasional communication delays
  • Less personalized attention
Best forProactive service and negotiation skills
Service areaColumbia, SC
Typical pricing5% commission on sales
8

RE/MAX Home Team Realty LLC

★★★★★5.0(22 reviews)
82Score

RE/MAX Home Team Realty LLC has a perfect 5 rating from 22 reviews, praised for their knowledgeable agents and quick responses. They are particularly effective for clients looking to close quickly. However, their limited number of reviews might leave potential clients wanting more feedback. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is quick transactions and knowledgeable agents. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are limited review base and less established presence.

Pros

  • Quick responses
  • Knowledgeable agents
  • Effective for quick transactions

Cons

  • Limited review base
  • Less established presence
Best forQuick transactions and knowledgeable agents
Service areaColumbia, SC
Typical pricing5% commission on sales
9

The ART of Real Estate Team at eXp Realty

★★★★★4.6(46 reviews)
80Score

The ART of Real Estate Team at eXp Realty has a rating of 4.6 from 46 reviews, with clients appreciating their creative marketing and tech-savvy approach. They are a great choice for those wanting a modern experience. However, some clients noted that their communication could be improved. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is modern, tech-savvy real estate experience. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are communication could improve and less personal touch.

Pros

  • Creative marketing strategies
  • Tech-savvy team
  • Modern approach

Cons

  • Communication could improve
  • Less personal touch
Best forModern, tech-savvy real estate experience
Service areaColumbia, SC
Typical pricing5% commission on sales
10

Veranda Homes, LLC

★★★★★4.4(12 reviews)
78Score

Veranda Homes, LLC has a rating of 4.4 from 12 reviews, with clients appreciating their friendly service. They are ideal for buyers looking for a smaller, more intimate experience. Nonetheless, their thin review base raises concerns about their overall reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is small-scale, personalized service. It serves Columbia, SC, with 5% commission on sales pricing, and the honest trade-offs are thin review base and less established reputation.

Pros

  • Friendly service
  • Intimate client experience
  • Personal attention

Cons

  • Thin review base
  • Less established reputation
Best forSmall-scale, personalized service
Service areaColumbia, SC
Typical pricing5% commission on sales
Before you book

How to choose a real estate agent in Columbia

Choosing the right real estate agent can significantly impact your buying or selling experience. Here are key factors to consider when making your decision.

Experience and expertise

Look for agents with a proven track record in the Columbia market, especially in your desired neighborhood.

Client reviews

Read through reviews to gauge customer satisfaction and the agent's responsiveness to client needs.

Communication style

Choose an agent whose communication style aligns with yours, ensuring a smoother process.

Marketing strategies

Inquire about how the agent plans to market your property or help you find your new home.

What it costs

What real estate agents cost in Columbia

Real estate agent fees in Columbia typically vary based on the agent and the services provided. Here’s a breakdown of what you might expect.

Standard commissionMost agents charge a commission of 5% to 6% of the sale price of the home.
Flat fee servicesSome agents offer flat fee services ranging from $1,000 to $3,000 for specific tasks.
Buyer’s agent feeTypically, the seller covers the buyer's agent fee, but it can range from 2% to 3%.
Additional costsBe aware of potential additional costs such as marketing fees or administrative charges.

Frequently asked questions

How much does real estate agents cost in Columbia?

Real estate agent fees typically range from 5% to 6% of the sale price of the home.

What should I look for in a real estate agent?

Seek agents with strong local knowledge, excellent reviews, and a communication style that matches yours.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Columbia homes: Keller Williams The Downing Group

For buyers and sellers in Columbia, the top three choices are Keller Williams The Downing Group, Olivia Cooley Real Estate, and Latimore Realty. Each offers unique strengths, from extensive experience to personalized service, ensuring you have the best support in your real estate journey.