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Local services · Roanoke, VA/Updated June 13, 2026

The Best Mortgage Brokers in Roanoke, VA

Finding the right mortgage broker can transform your home buying experience. Here are the top picks in Roanoke, VA.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceAtlantic Bay Mortgage Group
96Score
Latest update · June 13, 2026: Initial ranking published. 10 Roanoke-metro mortgage brokers businesses evaluated, top 10 ranked by Vetted Score.

In a competitive housing market like Roanoke, having a reliable mortgage broker can make all the difference. Whether you're a first-time homebuyer or looking to refinance, the right broker can provide valuable guidance and support throughout the mortgage process.

This list was created after evaluating ten local mortgage brokers based on their customer ratings, review counts, and overall service quality. Our goal is to help you find the best options available in your area.

10providers evaluated in Roanoke
4.79average rating across the field
796customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Roanoke? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
96Score

Atlantic Bay Mortgage Group

★★★★★5.0(185 reviews)

With a stellar rating of 5 from 185 reviews, Atlantic Bay Mortgage Group is a top choice for homebuyers in Roanoke.

Read full review
Best Value
95Score

ALCOVA Mortgage | Corporate Office

★★★★★4.9(177 reviews)

ALCOVA Mortgage boasts a 4.9 rating from 177 reviews, highlighting their competitive rates and strong communication.

Read full review
Most Reviewed
94Score

Henry Mortgage Group, LLC

★★★★★5.0(97 reviews)

Henry Mortgage Group, LLC has a perfect 5-star rating from 97 reviews, showcasing their commitment to customer satisfaction.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
96Score
5.0★★★★★
185First-time homebuyers
2
95Score
4.9★★★★★
177Personalized mortgage solutions
3
94Score
5.0★★★★★
97Personalized guidance
4
93Score
5.0★★★★★
94Straightforward mortgage solutions
5
92Score
5.0★★★★★
87Guidance on loan products
6
91Score
4.9★★★★★
72Busy clients
7
90Score
5.0★★★★★
37Personalized service
8
89Score
4.9★★★★★
29Transparency in loan products
9
82Score
5.0★★★★★
9New clients seeking support
10
78Score
3.2★★★★★
9Clients seeking personalized attention
Methodology

How we evaluated all 10 providers.

We assessed each mortgage broker based on their Vetted Score, which considers customer reviews, satisfaction ratings, and service offerings. All businesses are ranked transparently, and no one pays for placement on our list.

This ranking is refreshed monthly to ensure you have access to the latest data. The last update was on June 13, 2026, so you can trust that the information is current and relevant.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Atlantic Bay Mortgage Group

★★★★★5.0(185 reviews)
96Score

With a stellar rating of 5 from 185 reviews, Atlantic Bay Mortgage Group is a top choice for homebuyers in Roanoke. Customers consistently praise their knowledgeable staff and efficient processes, making it ideal for first-time buyers seeking guidance. However, their rapid growth may occasionally lead to longer wait times during peak periods.

Pros

  • Expert staff
  • Fast processing
  • Strong customer support

Cons

  • Potential wait times
  • Limited physical locations
Best forFirst-time homebuyers
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
2
Best Value

ALCOVA Mortgage | Corporate Office

★★★★★4.9(177 reviews)
95Score

ALCOVA Mortgage boasts a 4.9 rating from 177 reviews, highlighting their competitive rates and strong communication. They excel at providing personalized service, making them a great value for clients looking for tailored mortgage solutions. One downside is that their corporate structure may limit local autonomy at times. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is personalized mortgage solutions. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are corporate limitations and less local control.

Pros

  • Competitive rates
  • Personalized service
  • Strong communication

Cons

  • Corporate limitations
  • Less local control
Best forPersonalized mortgage solutions
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
3
Most Reviewed

Henry Mortgage Group, LLC

★★★★★5.0(97 reviews)
94Score

Henry Mortgage Group, LLC has a perfect 5-star rating from 97 reviews, showcasing their commitment to customer satisfaction. Clients appreciate their expert advice and attentive service, ideal for anyone navigating the mortgage process. However, with fewer reviews than competitors, they may be promising but unproven in some areas. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is personalized guidance. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are smaller review base and limited loan options.

Pros

  • Excellent customer service
  • Expert advice
  • Attention to detail

Cons

  • Smaller review base
  • Limited loan options
Best forPersonalized guidance
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
4
93Score

The Legacy Team of Integrity Home Mortgage Corporation holds a 5-star rating from 94 reviews. Clients commend their straightforward approach and deep understanding of the mortgage landscape, making them a solid choice for anyone looking to secure a loan. A drawback is that their services may not be as flexible as some larger firms.

Pros

  • Straightforward process
  • Deep market knowledge
  • Good communication

Cons

  • Less flexibility
  • Limited products
Best forStraightforward mortgage solutions
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
5

Ashley Wickstrom, Senior Loan Officer at Movement Mortgage, has earned a 5-star rating from 87 reviews. Clients appreciate her proactive communication and expertise in various loan products, making her a strong choice for those needing guidance. However, her individual focus may mean limited availability during busy periods. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is guidance on loan products. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are potential availability issues and limited team support.

Pros

  • Proactive communication
  • Expertise in loan products
  • Personalized service

Cons

  • Potential availability issues
  • Limited team support
Best forGuidance on loan products
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
6

Jason Bialek Mortgage Team with Rate

★★★★★4.9(72 reviews)
91Score

The Jason Bialek Mortgage Team with Rate has a strong 4.9 rating from 72 reviews, praised for their quick responses and clear explanations. Their efficiency makes them an excellent option for busy clients. However, their smaller team may limit the scope of services offered compared to larger firms. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is busy clients. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are smaller team and limited services.

Pros

  • Quick responses
  • Clear explanations
  • Efficient service

Cons

  • Smaller team
  • Limited services
Best forBusy clients
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
7

Lance Brenner, SWBC Mortgage

★★★★★5.0(37 reviews)
90Score

Lance Brenner with SWBC Mortgage has a perfect 5-star rating from 37 reviews. Clients appreciate his friendly demeanor and commitment to finding the best rates available. He is a great choice for those seeking a personable touch. However, limited reviews may indicate a less established reputation in the market. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is personalized service. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are limited reviews and less established.

Pros

  • Friendly service
  • Commitment to best rates
  • Personal touch

Cons

  • Limited reviews
  • Less established
Best forPersonalized service
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
8

Cardinal Financial The Dave Jones Group

★★★★★4.9(29 reviews)
89Score

Cardinal Financial, The Dave Jones Group, has a 4.9 rating from 29 reviews, known for their competitive loan products and thorough explanations. Clients value their transparency and support. However, the smaller review count may leave some potential clients hesitant about their overall reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is transparency in loan products. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are smaller review base and less established reputation.

Pros

  • Competitive loan products
  • Transparent service
  • Thorough explanations

Cons

  • Smaller review base
  • Less established reputation
Best forTransparency in loan products
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
9

ALCOVA Mortgage | Roanoke, VA

★★★★★5.0(9 reviews)
82Score

ALCOVA Mortgage in Roanoke, VA, has a perfect 5-star rating from 9 reviews. Clients appreciate their supportive staff and quick service. This option is promising but unproven due to the limited review base, which may not fully capture their service quality. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is new clients seeking support. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are limited reviews and less established.

Pros

  • Supportive staff
  • Quick service
  • Good communication

Cons

  • Limited reviews
  • Less established
Best forNew clients seeking support
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
10
78Score

ALCOVA Mortgage, Team Jamie Bailey, has a rating of 3.2 from 9 reviews, indicating mixed experiences. While some clients found their service helpful, others reported delays and communication issues. This team may still be growing, making them a less reliable choice for immediate needs. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is clients seeking personalized attention. It serves Roanoke and surrounding areas, with $1,000 to $3,000 pricing, and the honest trade-offs are mixed reviews and communication issues.

Pros

  • Helpful staff
  • Personalized service

Cons

  • Mixed reviews
  • Communication issues
Best forClients seeking personalized attention
Service areaRoanoke and surrounding areas
Typical pricing$1,000 to $3,000
Before you book

How to choose a mortgage broker in Roanoke

Choosing the right mortgage broker is crucial for a smooth home financing experience. Here are some key factors to consider:

Experience

Look for brokers with a solid track record and extensive experience in the Roanoke market.

Customer Service

Consider brokers who are known for their responsiveness and support throughout the mortgage process.

Loan Options

Choose a broker who offers a variety of loan products to fit your specific financial needs.

Reviews and Ratings

Check online reviews to gauge the experiences of previous clients and the broker's reputation.

What it costs

What mortgage services cost in Roanoke

The cost of mortgage services can vary widely based on the broker and the specific loan product. Here’s a general breakdown of what to expect:

Standard FeesMost brokers charge a fee ranging from $1,000 to $3,000 for their services, depending on the complexity of the loan.
Closing CostsExpect closing costs to be between 2% to 5% of the loan amount, which can include appraisal fees, title insurance, and other related expenses.
Interest RatesInterest rates vary based on market conditions, but you can typically find rates from 3% to 5% for fixed mortgages.
Discount PointsSome brokers offer the option to pay discount points upfront to lower your interest rate, generally costing 1% of the loan amount.

Frequently asked questions

How much does mortgage service cost in Roanoke?

Mortgage service fees typically range from $1,000 to $3,000, with closing costs around 2% to 5% of the loan amount.

What should I look for in a mortgage broker?

Look for experience, customer service, loan options, and positive reviews to ensure a good fit.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Roanoke homebuyers: Atlantic Bay Mortgage Group

In the competitive Roanoke mortgage market, Atlantic Bay Mortgage Group stands out as our Editor's Choice for their expert service and customer satisfaction. ALCOVA Mortgage offers great value with personalized solutions, while Henry Mortgage Group, LLC is the go-to for dedicated guidance and support.