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Mortgage Brokers · Roanoke, VA/Updated June 13, 2026

The 10 Best Mortgage Brokers in Roanoke, VA

Roanoke's mortgage market features a strong leader and several promising contenders. Find the right broker for your needs.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceAtlantic Bay Mortgage Group
95Score
Latest update · June 13, 2026: Initial ranking published. 10 Roanoke-metro mortgage brokers businesses evaluated, top 10 ranked by Vetted Score.

In Roanoke, the mortgage landscape is competitive, with 10 providers evaluated and ranked based on their Vetted Scores. Atlantic Bay Mortgage Group leads the pack with a perfect 5-star rating from 201 reviews, showcasing a significant gap over the rest of the field.

This list reflects a mix of established firms and smaller shops, each bringing unique strengths to the table. Our evaluation process focused on real customer feedback, ensuring that the rankings reflect genuine experiences in this local market.

10mortgage brokers evaluated in Roanoke
4.96average rating across the field
889customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does mortgage brokers cost in Roanoke? See the price breakdown →

Our top picks

At a glance · three categories
★ Editor's Choice
95Score

Atlantic Bay Mortgage Group

★★★★★5.0(201 reviews)

With a stellar rating of 5 stars from 201 reviews, Atlantic Bay Mortgage Group is highly regarded for its customer service and transparency in the mortgage process.

Read full review
Best Value
94Score

ALCOVA Mortgage | Corporate Office

★★★★★4.9(203 reviews)

ALCOVA Mortgage | Corporate Office holds a strong 4.9-star rating from 203 reviews, praised for its competitive rates and knowledgeable staff.

Read full review
Most Reviewed
92Score

The Legacy Team of Integrity Home Mortgage Corporation has earned a 5-star rating from 104 reviews.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
95Score
5.0★★★★★
201First-time homebuyers and refinancing
2
94Score
4.9★★★★★
203Affordable mortgage solutions
3
92Score
5.0★★★★★
104Clients with unique financial situations
4
89Score
5.0★★★★★
99Personalized mortgage service
5
88Score
5.0★★★★★
97Hands-on mortgage assistance
6
87Score
4.9★★★★★
73Quick responses and clarity
7
85Score
5.0★★★★★
37Expertise and efficiency
8
82Score
4.9★★★★★
30Intimate mortgage experience
9
81Score
4.9★★★★★
30Efficiency in the mortgage process
10
78Score
5.0★★★★★
15Friendly, local mortgage experience
Methodology

How we evaluated all 10 mortgage brokers.

To determine the best mortgage brokers in Roanoke, we analyzed customer ratings, review counts, and consistency of service. Every provider was assessed on a 0 to 100 Vetted Score, ensuring transparency in our rankings.

No business paid for placement in our evaluation, maintaining objectivity and integrity. We update our rankings monthly to reflect the latest customer feedback and market changes, ensuring you receive the most accurate information.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Atlantic Bay Mortgage Group

★★★★★5.0(201 reviews)
95Score

With a stellar rating of 5 stars from 201 reviews, Atlantic Bay Mortgage Group is highly regarded for its customer service and transparency in the mortgage process. Clients often mention the team’s responsiveness and expertise in navigating various loan options. However, being a larger lender, personalized attention may vary depending on the loan officer. This company excels in providing tailored mortgage solutions for first-time homebuyers and those seeking refinancing options.

Pros

  • Excellent customer service
  • Wide range of loan products
  • Highly rated by clients

Cons

  • Personalized attention may vary
  • Larger team may mean less individual focus
Best forFirst-time homebuyers and refinancing
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
2
Best Value

ALCOVA Mortgage | Corporate Office

★★★★★4.9(203 reviews)
94Score

ALCOVA Mortgage | Corporate Office holds a strong 4.9-star rating from 203 reviews, praised for its competitive rates and knowledgeable staff. Reviewers appreciate the straightforward application process and clear communication throughout. However, some clients note that response times can be slower during peak periods. This firm is ideal for those looking for affordability without sacrificing service quality.

Pros

  • Competitive mortgage rates
  • Knowledgeable staff
  • Clear communication

Cons

  • Slower response times during busy periods
  • Limited branch locations
Best forAffordable mortgage solutions
Service areaRoanoke, VA
Typical pricing$250 to $550 in closing costs
3
Most Reviewed

The Legacy Team of Integrity Home Mortgage Corporation

★★★★★5.0(104 reviews)
92Score

The Legacy Team of Integrity Home Mortgage Corporation has earned a 5-star rating from 104 reviews. Clients commend their thoroughness and willingness to guide borrowers through every step of the mortgage process. They are particularly adept at helping clients with unique financial situations. On the downside, their smaller team might limit availability during busy times. This team is well-suited for clients needing personalized service.

Pros

  • Thorough guidance
  • Personalized service
  • Strong client relationships

Cons

  • Limited availability during busy periods
  • Smaller team may lead to longer wait times
Best forClients with unique financial situations
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
4

Henry Mortgage Group, LLC

★★★★★5.0(99 reviews)
89Score

Henry Mortgage Group, LLC holds a solid 5-star rating from 99 reviews, recognized for its friendly service and quick loan processing times. Clients appreciate the team's willingness to answer questions and provide guidance. However, the company is relatively smaller, which may limit the variety of loan products available. This group is best for those seeking a personal touch in their mortgage experience.

Pros

  • Friendly service
  • Quick processing times
  • Help with questions

Cons

  • Limited loan product variety
  • Smaller company may lack resources
Best forPersonalized mortgage service
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
5

Ashley Wickstrom, Senior Loan Officer at Movement Mortgage, has a 5-star rating from 97 reviews. Clients praise her for her proactive approach and dedication to finding the right mortgage solutions. However, as an individual loan officer, her availability may fluctuate, particularly during busy times. Ashley is ideal for clients who appreciate a hands-on approach and personalized service.

Pros

  • Proactive service
  • Dedicated to client needs
  • Strong reputation

Cons

  • Availability can fluctuate
  • Dependent on individual performance
Best forHands-on mortgage assistance
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
6

Jason Bialek Mortgage Team with Rate

★★★★★4.9(73 reviews)
87Score

The Jason Bialek Mortgage Team with Rate has earned a 4.9-star rating from 73 reviews. Clients commend the team's responsiveness and the clarity of their mortgage options. However, their smaller review base may not provide a complete picture of their services. This team is a good fit for those who prioritize quick responses and clear communication.

Pros

  • Responsive team
  • Clear mortgage options
  • Good communication

Cons

  • Smaller review base
  • Limited visibility on long-term performance
Best forQuick responses and clarity
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
7

Lance Brenner, SWBC Mortgage

★★★★★5.0(37 reviews)
85Score

Lance Brenner at SWBC Mortgage holds a 5-star rating from 37 reviews, with clients highlighting his knowledge and ability to streamline the mortgage process. While the review count is low, the feedback indicates a strong level of satisfaction. This choice is best for those who value expertise and efficiency in their mortgage journey.

Pros

  • Knowledgeable
  • Streamlined process
  • High client satisfaction

Cons

  • Limited reviews may not reflect all experiences
  • Smaller team may limit availability
Best forExpertise and efficiency
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
8

Cathy Kidd Mortgage Team

★★★★★4.9(30 reviews)
82Score

Cathy Kidd Mortgage Team has a 4.9-star rating from 30 reviews, appreciated for its personalized service and dedication to client education. However, the limited number of reviews may suggest a less established presence in the market. This team is ideal for clients looking for a more intimate mortgage experience. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is intimate mortgage experience. It serves Roanoke, VA, with $300 to $600 in closing costs pricing, and the honest trade-offs are limited reviews may not reflect all experiences and less established presence.

Pros

  • Personalized service
  • Client education focus
  • Strong relationships

Cons

  • Limited reviews may not reflect all experiences
  • Less established presence
Best forIntimate mortgage experience
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
9

Cardinal Financial The Dave Jones Group

★★★★★4.9(30 reviews)
81Score

Cardinal Financial The Dave Jones Group has a 4.9-star rating from 30 reviews, with clients noting their efficient service and clear communication. However, similar to others with fewer reviews, their overall reliability may still be unproven. This company is suitable for clients who prioritize efficiency in the mortgage process. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is efficiency in the mortgage process. It serves Roanoke, VA, with $300 to $600 in closing costs pricing, and the honest trade-offs are limited reviews may not reflect all experiences and unproven reliability.

Pros

  • Efficient service
  • Clear communication
  • Responsive team

Cons

  • Limited reviews may not reflect all experiences
  • Unproven reliability
Best forEfficiency in the mortgage process
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
10

ALCOVA Mortgage | Roanoke, VA

★★★★★5.0(15 reviews)
78Score

ALCOVA Mortgage in Roanoke, VA, has a 5-star rating from 15 reviews, indicating a solid reputation among its clients. Reviewers often mention the friendly staff and willingness to assist throughout the mortgage process. However, the limited review base means that their service may not yet be fully vetted. This option is best for those seeking a friendly, local mortgage experience.

Pros

  • Friendly staff
  • Willingness to assist
  • Local presence

Cons

  • Limited review base
  • Less established in the area
Best forFriendly, local mortgage experience
Service areaRoanoke, VA
Typical pricing$300 to $600 in closing costs
Before you book

How to choose a mortgage broker in Roanoke

Selecting a mortgage broker is a critical step in your home buying journey. Consider the following factors to make an informed decision.

Review Ratings and Feedback

Look for brokers with a strong rating and substantial reviews. A higher count of reviews can indicate reliability.

Consider Local Expertise

Choose brokers who understand the Roanoke market. Local knowledge can lead to better loan options and terms.

Evaluate Communication Style

Find a broker who communicates clearly and promptly. Good communication can make the mortgage process smoother.

What it costs

What mortgage brokers cost in Roanoke

Costs for mortgage services can vary widely based on several factors, including loan type and broker experience. Here’s a general overview of what to expect.

Application Fees$0 to $500, depending on the broker and the complexity of the application.
Origination FeesTypically range from 0.5% to 1% of the loan amount, often negotiable based on the lender.
Closing Costs$2,000 to $5,000, which can include appraisal fees, title insurance, and other related expenses.
Monthly Mortgage PaymentsVaries widely based on loan size, interest rates, and terms, generally ranging from $1,000 to $2,500.

Frequently asked questions

How much do mortgage services cost in Roanoke?

Costs vary, but expect fees to range from $1,500 to $3,000 for standard mortgage services, depending on the lender and loan type.

Which mortgage broker has the most reviews in Roanoke?

ALCOVA Mortgage | Corporate Office has the most reviews, with 203, reflecting a strong customer base.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Roanoke homeowners: <strong>Atlantic Bay Mortgage Group</strong>

Atlantic Bay Mortgage Group leads with a perfect 5-star rating from 201 reviews, proving its reliability and customer satisfaction. Following closely is ALCOVA Mortgage | Corporate Office with a 4.9 rating on 203 reviews, showing a solid reputation in the market. Lastly, The Legacy Team of Integrity Home Mortgage Corporation, also at 5 stars but with fewer reviews, remains a promising choice for those seeking personalized service.