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Local services · Newport News, VA/Updated June 13, 2026

The Best Insurance Agents in Newport News, VA

Discover the most reliable insurance agents in Newport News, offering tailored services and customer satisfaction.

Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceGoodrich & Watson Insurers, Inc.
95Score
Latest update · June 13, 2026: Initial ranking published. 10 Newport News-metro insurance agencies businesses evaluated, top 10 ranked by Vetted Score.

Finding a trustworthy insurance agent is essential for protecting your assets and ensuring peace of mind. In Newport News, VA, a variety of insurance agencies offer a range of services from auto to life insurance, making it important to choose the right one for your needs.

To compile this list, we evaluated ten insurance agencies based on their customer ratings, review counts, and overall service quality. Our goal is to highlight those that consistently deliver exceptional service and value to their clients.

10providers evaluated in Newport News
4.65average rating across the field
653customer reviews analyzed

Cityvetted analysis of public Google review data, updated June 13, 2026.

How much does this service cost in Newport News? See the price breakdown →

Our top picks

At a glance · three categories
Editor's Choice
95Score

Goodrich & Watson Insurers, Inc.

★★★★★4.9(281 reviews)

With a stellar rating of 4.9 from 281 reviews, Goodrich & Watson Insurers, Inc.

Read full review
Best Value
94Score

Hampton Roads Insurance and Financial Services holds a strong 4.9 rating with 108 reviews, showcasing its commitment to value and customer satisfaction.

Read full review
Most Reviewed
93Score

Broadwell Insurance Group

★★★★★4.8(44 reviews)

Broadwell Insurance Group boasts a 4.8 rating from 44 reviews, with clients praising their efficient service and friendly staff.

Read full review

All 10, compared

Data as of June 13, 2026
BusinessVetted ScoreGoogle ratingReviewsBest for
1
95Score
4.9★★★★★
281Personalized insurance solutions
2
94Score
4.9★★★★★
108Affordable insurance solutions
3
93Score
4.8★★★★★
44Quick and friendly service
4
91Score
4.6★★★★★
110Straightforward auto insurance
5
90Score
5.0★★★★★
6Highly personalized service
6
89Score
4.5★★★★★
25Comprehensive insurance services
7
88Score
5.0★★★★★
4Affordable auto insurance
8
85Score
4.4★★★★★
38Variety of insurance options
9
82Score
4.4★★★★★
7Personalized attention
10
78Score
4.0★★★★★
30Competitive rates
Methodology

How we evaluated all 10 providers.

We assessed each agency's Vetted Score, which reflects customer feedback and satisfaction. We only included businesses that have a proven track record of reliability and service quality, ensuring that no one pays for placement in our rankings. This list is refreshed monthly to maintain accuracy and relevance.

Our evaluation process considers various factors including the number of reviews, average ratings, and customer experiences. We aim to provide a clear overview of the best options available for residents seeking insurance services in Newport News.

The Vetted Score: six weighted factors

Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%

Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.

Full reviews

The rankings · in order
1
★ Editor's Choice

Goodrich & Watson Insurers, Inc.

★★★★★4.9(281 reviews)
95Score

With a stellar rating of 4.9 from 281 reviews, Goodrich & Watson Insurers, Inc. is praised for its exceptional customer service and personalized attention. Clients appreciate the thoroughness in answering questions and providing tailored insurance solutions. However, some clients have noted longer wait times during peak periods. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized insurance solutions. It serves Newport News and surrounding areas, with $100 to $300 per month pricing, and the honest trade-offs are potential wait times and limited office hours.

Pros

  • High customer satisfaction
  • Personalized service
  • Wide range of products

Cons

  • Potential wait times
  • Limited office hours
Best forPersonalized insurance solutions
Service areaNewport News and surrounding areas
Typical pricing$100 to $300 per month
2
Best Value

Hampton Roads Insurance and Financial Services, Corporation

★★★★★4.9(108 reviews)
94Score

Hampton Roads Insurance and Financial Services holds a strong 4.9 rating with 108 reviews, showcasing its commitment to value and customer satisfaction. Reviewers highlight the knowledgeable staff and competitive pricing. A downside is that the agency may have a limited selection of specialized insurance products. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is affordable insurance solutions. It serves Newport News and surrounding areas, with $80 to $250 per month pricing, and the honest trade-offs are limited specialized products and occasional communication delays.

Pros

  • Knowledgeable agents
  • Competitive pricing
  • Good customer service

Cons

  • Limited specialized products
  • Occasional communication delays
Best forAffordable insurance solutions
Service areaNewport News and surrounding areas
Typical pricing$80 to $250 per month
3
Most Reviewed

Broadwell Insurance Group

★★★★★4.8(44 reviews)
93Score

Broadwell Insurance Group boasts a 4.8 rating from 44 reviews, with clients praising their efficient service and friendly staff. They excel in providing quick quotes and comprehensive coverage options. However, their smaller review base may leave some potential clients uncertain about their overall reliability. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is quick and friendly service. It serves Newport News and nearby areas, with $90 to $270 per month pricing, and the honest trade-offs are smaller review base and limited office locations.

Pros

  • Efficient service
  • Friendly staff
  • Quick quotes

Cons

  • Smaller review base
  • Limited office locations
Best forQuick and friendly service
Service areaNewport News and nearby areas
Typical pricing$90 to $270 per month
4

Direct Auto Insurance

★★★★★4.6(110 reviews)
91Score

Direct Auto Insurance has garnered a 4.6 rating from 110 reviews, appreciated for its straightforward pricing and no-nonsense approach. Clients often commend their quick claims processing. However, some users have reported issues with customer service responsiveness, which can be frustrating. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is straightforward auto insurance. It serves Newport News and surrounding areas, with $100 to $250 per month pricing, and the honest trade-offs are customer service issues and limited personal interaction.

Pros

  • Straightforward pricing
  • Quick claims processing
  • Convenient online tools

Cons

  • Customer service issues
  • Limited personal interaction
Best forStraightforward auto insurance
Service areaNewport News and surrounding areas
Typical pricing$100 to $250 per month
5

Self Care Insurance Agency

★★★★★5.0(6 reviews)
90Score

Self Care Insurance Agency shines with a perfect 5.0 rating from just 6 reviews, indicating a strong focus on client needs and personalized care. Clients appreciate the attentive service and customized policies. However, the limited review count makes it a promising but unproven option for many. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is highly personalized service. It serves Newport News and nearby areas, with $150 to $350 per month pricing, and the honest trade-offs are limited review count and newer agency.

Pros

  • Exceptional personalized care
  • Highly attentive service
  • Customized policies

Cons

  • Limited review count
  • Newer agency
Best forHighly personalized service
Service areaNewport News and nearby areas
Typical pricing$150 to $350 per month
6

Commonwealth Insurance Center

★★★★★4.5(25 reviews)
89Score

Commonwealth Insurance Center holds a 4.5 rating from 25 reviews, with clients praising their friendly agents and efficient service. They are known for their comprehensive range of services. However, some clients have mentioned that response times can be slower during busy periods. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is comprehensive insurance services. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are slower response times and smaller agency.

Pros

  • Friendly agents
  • Comprehensive services
  • Efficient processes

Cons

  • Slower response times
  • Smaller agency
Best forComprehensive insurance services
Service areaNewport News and surrounding areas
Typical pricing$90 to $250 per month
7

Creston Affordable Auto Insurance Group LLC

★★★★★5.0(4 reviews)
88Score

Creston Affordable Auto Insurance Group LLC has a perfect 5.0 rating from 4 reviews, highlighting their excellent customer service and affordability. Clients appreciate the tailored policies that fit their needs. Still, the limited number of reviews makes their reputation somewhat uncertain. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is affordable auto insurance. It serves Newport News and surrounding areas, with $80 to $200 per month pricing, and the honest trade-offs are limited reviews and new agency.

Pros

  • Affordable rates
  • Excellent customer service
  • Tailored policies

Cons

  • Limited reviews
  • New agency
Best forAffordable auto insurance
Service areaNewport News and surrounding areas
Typical pricing$80 to $200 per month
8

Best Choice Insurance Center

★★★★★4.4(38 reviews)
85Score

Best Choice Insurance Center has a 4.4 rating from 38 reviews, valued for their helpful staff and clear communication. Clients often note the ease of obtaining quotes and the variety of options available. However, some customers have expressed concerns about the consistency of service quality. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is variety of insurance options. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are inconsistent service quality and longer wait times.

Pros

  • Helpful staff
  • Clear communication
  • Variety of options

Cons

  • Inconsistent service quality
  • Longer wait times
Best forVariety of insurance options
Service areaNewport News and surrounding areas
Typical pricing$90 to $250 per month
9

Prime insurance agency Newport News PA

★★★★★4.4(7 reviews)
82Score

Prime Insurance Agency Newport News PA holds a 4.4 rating from just 7 reviews, with clients appreciating the friendly service and helpful advice. However, the small review base raises concerns about their consistency and reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized attention. It serves Newport News and surrounding areas, with $100 to $300 per month pricing, and the honest trade-offs are small review base and limited services offered.

Pros

  • Friendly service
  • Helpful advice
  • Personalized attention

Cons

  • Small review base
  • Limited services offered
Best forPersonalized attention
Service areaNewport News and surrounding areas
Typical pricing$100 to $300 per month
10
78Score

Diligence Insurance Agency: Allstate Insurance has a 4.0 rating from 30 reviews, known for their competitive rates and reliable coverage options. Clients often commend their knowledgeable agents. However, some users have reported dissatisfaction with claims handling, leading to mixed reviews. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is competitive rates. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are mixed reviews on claims handling and long wait times.

Pros

  • Competitive rates
  • Reliable coverage
  • Knowledgeable agents

Cons

  • Mixed reviews on claims handling
  • Long wait times
Best forCompetitive rates
Service areaNewport News and surrounding areas
Typical pricing$90 to $250 per month
Before you book

How to choose an insurance agent in Newport News

Choosing the right insurance agent can significantly impact your coverage and overall experience. Consider the following factors when making your decision.

Reputation

Look for agencies with high ratings and positive reviews from past clients.

Specialization

Consider what type of insurance you need and choose an agent who specializes in that area.

Customer Service

Evaluate how responsive and helpful the agency is during initial consultations.

Pricing

Compare quotes from multiple agencies to ensure you get the best value for your coverage.

What it costs

What insurance costs in Newport News

Insurance costs vary widely based on coverage types and individual circumstances. Here’s a general overview of what to expect.

Auto Insurance$100 to $300 per month depending on coverage and vehicle type.
Homeowners Insurance$800 to $2,000 annually based on home value and location.
Life Insurance$20 to $100 monthly depending on age and health.
Health Insurance$200 to $600 monthly depending on plan and coverage level.

Frequently asked questions

How much does insurance cost in Newport News?

Insurance costs vary by type, but generally range from $80 to $600 monthly depending on coverage.

What should I look for in an insurance agent?

Look for agents with high ratings, specialized knowledge, good customer service, and competitive pricing.

How often is this ranking updated?

We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.

Our verdict

For most Newport News residents: Goodrich & Watson Insurers, Inc.

For those seeking reliable insurance services in Newport News, Goodrich & Watson Insurers, Inc. stands out with its exceptional customer service and 95 Vetted Score. Following closely are Hampton Roads Insurance and Financial Services for its value and Broadwell Insurance Group for its efficiency and friendly service.