Local services · Newport News, VA/Updated June 13, 2026
The Best Insurance Agents in Newport News, VA
Discover the most reliable insurance agents in Newport News, offering tailored services and customer satisfaction.
MHMaya Hendricks · Home Services Editor Updated June 13, 2026 · Next review July 2026
Editorially independent10 companies evaluated
cover story
★ Editor's ChoiceGoodrich & Watson Insurers, Inc.
95Score
Latest update · June 13, 2026: Initial ranking published. 10 Newport News-metro insurance agencies businesses evaluated, top 10 ranked by Vetted Score.
Finding a trustworthy insurance agent is essential for protecting your assets and ensuring peace of mind. In Newport News, VA, a variety of insurance agencies offer a range of services from auto to life insurance, making it important to choose the right one for your needs.
To compile this list, we evaluated ten insurance agencies based on their customer ratings, review counts, and overall service quality. Our goal is to highlight those that consistently deliver exceptional service and value to their clients.
10providers evaluated in Newport News
4.65average rating across the field
653customer reviews analyzed
Cityvetted analysis of public Google review data, updated June 13, 2026.
Hampton Roads Insurance and Financial Services holds a strong 4.9 rating with 108 reviews, showcasing its commitment to value and customer satisfaction.
We assessed each agency's Vetted Score, which reflects customer feedback and satisfaction. We only included businesses that have a proven track record of reliability and service quality, ensuring that no one pays for placement in our rankings. This list is refreshed monthly to maintain accuracy and relevance.
Our evaluation process considers various factors including the number of reviews, average ratings, and customer experiences. We aim to provide a clear overview of the best options available for residents seeking insurance services in Newport News.
The Vetted Score: six weighted factors
Customer sentiment25%
Rating quality20%
Review volume & velocity20%
Website trust signals15%
Service breadth10%
Business longevity10%
Sentiment is measured by AI analysis of review text, recency-weighted, with verified-pattern checks to discount suspicious review bursts.
With a stellar rating of 4.9 from 281 reviews, Goodrich & Watson Insurers, Inc. is praised for its exceptional customer service and personalized attention. Clients appreciate the thoroughness in answering questions and providing tailored insurance solutions. However, some clients have noted longer wait times during peak periods. A review base that deep is hard to game, and the score barely moves across it, which is the clearest consistency signal we track. Most of what reviewers hire it for is personalized insurance solutions. It serves Newport News and surrounding areas, with $100 to $300 per month pricing, and the honest trade-offs are potential wait times and limited office hours.
Hampton Roads Insurance and Financial Services holds a strong 4.9 rating with 108 reviews, showcasing its commitment to value and customer satisfaction. Reviewers highlight the knowledgeable staff and competitive pricing. A downside is that the agency may have a limited selection of specialized insurance products. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is affordable insurance solutions. It serves Newport News and surrounding areas, with $80 to $250 per month pricing, and the honest trade-offs are limited specialized products and occasional communication delays.
Broadwell Insurance Group boasts a 4.8 rating from 44 reviews, with clients praising their efficient service and friendly staff. They excel in providing quick quotes and comprehensive coverage options. However, their smaller review base may leave some potential clients uncertain about their overall reliability. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is quick and friendly service. It serves Newport News and nearby areas, with $90 to $270 per month pricing, and the honest trade-offs are smaller review base and limited office locations.
Direct Auto Insurance has garnered a 4.6 rating from 110 reviews, appreciated for its straightforward pricing and no-nonsense approach. Clients often commend their quick claims processing. However, some users have reported issues with customer service responsiveness, which can be frustrating. That is a substantial body of feedback for a local operator, enough to trust the rating rather than credit a lucky streak. Most of what reviewers hire it for is straightforward auto insurance. It serves Newport News and surrounding areas, with $100 to $250 per month pricing, and the honest trade-offs are customer service issues and limited personal interaction.
Self Care Insurance Agency shines with a perfect 5.0 rating from just 6 reviews, indicating a strong focus on client needs and personalized care. Clients appreciate the attentive service and customized policies. However, the limited review count makes it a promising but unproven option for many. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is highly personalized service. It serves Newport News and nearby areas, with $150 to $350 per month pricing, and the honest trade-offs are limited review count and newer agency.
Commonwealth Insurance Center holds a 4.5 rating from 25 reviews, with clients praising their friendly agents and efficient service. They are known for their comprehensive range of services. However, some clients have mentioned that response times can be slower during busy periods. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is comprehensive insurance services. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are slower response times and smaller agency.
Creston Affordable Auto Insurance Group LLC has a perfect 5.0 rating from 4 reviews, highlighting their excellent customer service and affordability. Clients appreciate the tailored policies that fit their needs. Still, the limited number of reviews makes their reputation somewhat uncertain. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is affordable auto insurance. It serves Newport News and surrounding areas, with $80 to $200 per month pricing, and the honest trade-offs are limited reviews and new agency.
Best Choice Insurance Center has a 4.4 rating from 38 reviews, valued for their helpful staff and clear communication. Clients often note the ease of obtaining quotes and the variety of options available. However, some customers have expressed concerns about the consistency of service quality. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is variety of insurance options. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are inconsistent service quality and longer wait times.
Prime Insurance Agency Newport News PA holds a 4.4 rating from just 7 reviews, with clients appreciating the friendly service and helpful advice. However, the small review base raises concerns about their consistency and reliability. The review base is still thin, so we read the rating as promising rather than proven and weighted it accordingly. Most of what reviewers hire it for is personalized attention. It serves Newport News and surrounding areas, with $100 to $300 per month pricing, and the honest trade-offs are small review base and limited services offered.
Diligence Insurance Agency: Allstate Insurance has a 4.0 rating from 30 reviews, known for their competitive rates and reliable coverage options. Clients often commend their knowledgeable agents. However, some users have reported dissatisfaction with claims handling, leading to mixed reviews. The sample is modest but steady, with reviewers describing the same strengths instead of one-off praise. Most of what reviewers hire it for is competitive rates. It serves Newport News and surrounding areas, with $90 to $250 per month pricing, and the honest trade-offs are mixed reviews on claims handling and long wait times.
Choosing the right insurance agent can significantly impact your coverage and overall experience. Consider the following factors when making your decision.
Reputation
Look for agencies with high ratings and positive reviews from past clients.
Specialization
Consider what type of insurance you need and choose an agent who specializes in that area.
Customer Service
Evaluate how responsive and helpful the agency is during initial consultations.
Pricing
Compare quotes from multiple agencies to ensure you get the best value for your coverage.
What it costs
What insurance costs in Newport News
Insurance costs vary widely based on coverage types and individual circumstances. Here’s a general overview of what to expect.
Auto Insurance$100 to $300 per month depending on coverage and vehicle type.
Homeowners Insurance$800 to $2,000 annually based on home value and location.
Life Insurance$20 to $100 monthly depending on age and health.
Health Insurance$200 to $600 monthly depending on plan and coverage level.
Frequently asked questions
How much does insurance cost in Newport News?
Insurance costs vary by type, but generally range from $80 to $600 monthly depending on coverage.
What should I look for in an insurance agent?
Look for agents with high ratings, specialized knowledge, good customer service, and competitive pricing.
How often is this ranking updated?
We re-run the full analysis monthly with fresh review data. Last updated June 13, 2026.
Our verdict
For most Newport News residents: Goodrich & Watson Insurers, Inc.
For those seeking reliable insurance services in Newport News, Goodrich & Watson Insurers, Inc. stands out with its exceptional customer service and 95 Vetted Score. Following closely are Hampton Roads Insurance and Financial Services for its value and Broadwell Insurance Group for its efficiency and friendly service.